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MKTG Subject Matter eJournals

Recent Top Papers (60 days)

As of: 23 Nov 2021 - 22 Jan 2022

Rank	Paper	Downloads
1.	A Model of Influencer Economy Lin William Cong and Siguang Li Cornell University - Samuel Curtis Johnson Graduate School of Management and Cornell University, Dept. of Economics Date Posted: 07 Dec 2021 Last Revised: 17 Dec 2021	346
2.	On the Viability of Contextual Advertising as a Privacy-Preserving Alternative to Behavioral Advertising on the Web Alexander Bleier Frankfurt School of Finance & Management Date Posted: 15 Dec 2021 Last Revised: 17 Dec 2021	152
3.	Incentive Design and Pricing under Limited Inventory Ruiting Zuo, Tinglong Dai and Jussi Keppo National university of Singapore, Johns Hopkins University - Carey Business School and National University of Singapore - NUS Business School Date Posted: 22 Dec 2021 Last Revised: 24 Dec 2021	140
4.	Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? Jura Liaukonyte, Anna Tuchman and Xinrong Zhu Cornell University, Northwestern - Kellogg and University of Wisconsin-Madison Date Posted: 11 Jan 2022 Last Revised: 12 Jan 2022	139
5.	Recovering Missing Firm Characteristics with Attention-Based Machine Learning Heiner Beckmeyer and Timo Wiedemann University of Muenster - Finance Center Muenster and University of Muenster - Finance Center Muenster Date Posted: 10 Jan 2022 Last Revised: 18 Jan 2022	119
6.	The Impact of Green Marketing Mix and Attitude towards the Green Purchase Intention among Generation y Consumers in Bangkok Rico Munamba and Chompu Nuangjamnong Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand Date Posted: 23 Nov 2021 Last Revised: 23 Nov 2021	105
7.	Implications of Revenue Models and Technology for Content Moderation Strategies Yi Liu, Pinar Yildirim and Z. John Zhang University of Pennsylvania, The Wharton School, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing Date Posted: 01 Dec 2021 Last Revised: 03 Dec 2021	103
8.	The role of e-satisfaction, e-word of mouth and e-trust on repurchase intention of online shop Wawan Prahiawan, Juliana Juliana and John Tampil Purba affiliation not provided to SSRN, Universitas Pelita Harapan and Management Department, Faculty of Economics, Universitas Pelita Harapan, Karawaci, Banten 15811, Indonesia Date Posted: 14 Dec 2021 Last Revised: 14 Dec 2021	95
9.	Do Social Media Ads Matter for Political Behavior? A Field Experiment George Beknazar-Yuzbashev and Mateusz Stalinski Columbia University and University of Chicago Date Posted: 19 Dec 2021 Last Revised: 10 Jan 2022	80
10.	Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy Sai Chand Chintala, Jura Liaukonyte and Nathan Yang Cornell University, Cornell University and Cornell University Date Posted: 29 Dec 2021 Last Revised: 31 Dec 2021	77

All Time Top Papers

As of: 02 Jan 1997 - 22 Jan 2022

Rank	Paper	Downloads
1.	The Dishonesty of Honest People: A Theory of Self-Concept Maintenance Nina Mazar, On Amir and Dan Ariely Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business Date Posted: 12 Apr 2007 Last Revised: 08 Apr 2011	26,135
2.	Valuation of Brands and Intellectual Capital Pablo Fernandez IESE Business School Date Posted: 29 May 2001 Last Revised: 26 May 2019	17,006
3.	Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology Viswanath Venkatesh, James Y.L. Thong and Xin Xu Virginia Polytechnic Institute and State University - Pamplin College of Business, HKUST Business School and Hong Kong Polytechnic University Date Posted: 10 Feb 2012 Last Revised: 19 Jun 2014	16,644
4.	A Critical Review of Digital Marketing Madhu Bala and Deepak Verma DAV College for Girls and ISGEC Heavy Engineering Limited Date Posted: 14 Apr 2020 Last Revised: 14 Apr 2020	15,865
5.	What Makes Online Content Viral? Jonah A. Berger and Katherine L. Milkman University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School Date Posted: 27 Dec 2009 Last Revised: 30 Aug 2012	15,309
6.	Factors Affecting Consumer's Online Shopping Buying Behavior Anurag Pandey and Jitesh Parmar Uka Tarsadia University, Students and Independent Date Posted: 03 Jan 2019 Last Revised: 19 Mar 2019	13,931
7.	Strategic Marketing Plan of Nike Hina Brohi, Rabel khubchandani, Joti Prithiani, Zaheer Abbas, Arslan Bhutto and Sumeet Chawla Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students Date Posted: 11 Apr 2016 Last Revised: 11 Apr 2016	13,852
8.	From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification Gandolfo Dominici University of Palermo - d/SEAS Date Posted: 20 Nov 2011 Last Revised: 19 Aug 2014	13,537
9.	Valoracion de Marcas e Intangibles (Brand Valuation) Pablo Fernandez IESE Business School Date Posted: 27 Mar 2007 Last Revised: 13 Oct 2019	12,685
10.	Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building Dr.Dinesh Kumar Gupta Guru Jambheshwar University of Science and Technology - Department of Business Management Date Posted: 05 Aug 2008 Last Revised: 10 Aug 2008	11,926