Recent Top Papers (60 days)

As of: 27 Mar 2019 - 26 May 2019
Rank Paper Downloads
1.

Using Aggregate-Disaggregate Data Fusion to Forecast the Inflow and Outflow of Customers

Emory University - Department of Marketing and Columbia Business School
224
2.

The Impact of User Location on Cookie Notices (Inside and Outside of the European Union)

Leiden University, Leiden Law School, Delft University of Technology, University of California, San Diego (UCSD) - The Center for Applied Internet Data Analysis (CAIDA) and Princeton University
122
3.

The Power of Brand Selfies in Consumer-Generated Brand Images

University of Hamburg, University of Hamburg, University of Hamburg and Columbia Business School - Marketing
120
4.

Overbooking with Endogenous Demand

University of Pennsylvania - The Wharton School - Operations, Information and Decisions, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - The Wharton School
49
5.

Structural Models of the Prescription Drug Market

Johns Hopkins University - Carey Business School, Johns Hopkins University - Carey Business School and Purdue University - Krannert School of Management
40
6.

Price Promotions in 'Freemium' Settings

Humboldt University of Berlin - School of Business and Economics, Stanford University - Graduate School of Business and Stanford Graduate School of Business
39
7.

The Environmental Impact of the Advent of Online Grocery Retailing

INSEAD, Cornell SC Johnson College of Business and The Wharton School, University of Pennsylvania
36
8.

Diffusion and Pricing Over the Product Life Cycle

Stanford University - Graduate School of Business
36
9.

Dual Channel Management with Strategic Customers

Shanghai University of Finance and Economics - College of Business, University of Texas at Austin - Red McCombs School of Business and The Chinese University of Hong Kong (CUHK) - Department of Decision Sciences & Managerial Economics
31
10.

Towards Fairness in Digital Influencers' Marketing Practices

Brunel University - Brunel Law School and University of Copenhagen, Students
30

All Time Top Papers

As of: 02 Jan 1997 - 26 May 2019
Rank Paper Downloads
1.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
24,808
2.

Valuation of Brands and Intellectual Capital

University of Navarra - IESE Business School
16,142
3.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University
12,389
4.

Valoracion de Marcas e Intangibles (Brand Valuation)

University of Navarra - IESE Business School
10,896
5.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
10,724
6.

What Makes Online Content Viral?

University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
10,611
7.

Inferring App Demand from Publicly Available Data

University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
10,434
8.

Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building

Guru Jambheshwar University of Science and Technology - Department of Business Management
10,413
9.

Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?

University of Hull
9,440
10.

Flash Cookies and Privacy II: Now with HTML5 and ETag Respawning

Worcester Polytechnic Institute (WPI), University of Wyoming, University of California, Berkeley - School of Information, Good Research and University of California, Berkeley - School of Information
8,993