Recent Top Papers (60 days)

As of: 22 Nov 2020 - 21 Jan 2021
Rank Paper Downloads
1.

Platform Takeoff and Self-Fulfilling Expectations: Field Experimental Evidence

Northeastern University
164
2.

Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The 'Word-of-Machine' Effect

Boston University, Questrom School of Business and University of Virginia - Darden School of Business
107
3.

Adoption of Social Media As Distribution Channels in Tourism Marketing: A Qualitative Analysis of Consumers’ Experiences

International Hellenic University and International Hellenic University - School of Economics & Business
82
4.

Consumption Variety in Food Recommendation

McGill University, Cornell University, McGill University - Desautels Faculty of Management, McGill University - Department of Psychology, University of Montreal and University of Montreal
79
5.

Discounts Shift the Demand Curve for Life-Saving Medications

Yale University, VU Amsterdam - School of Business and Economics, IQVIA and Yale School of Management
75
6.

Herding, Learning and Incentives for Online Reviews

Columbia Business School - Marketing, Columbia University - Department of Industrial Engineering and Operations Research (IEOR) and Columbia University - Department of Industrial Engineering and Operations Research & Data Science Institute
74
7.

The Effects of COVID-19 on Mobile App Usage

The University of Hong Kong - Faculty of Business and Economics, Lehigh University - College of Business, Lehigh University - College of Business and Lehigh University - College of Business
59
8.

The Benefits of Transaction-Level Data: The Case of Nielsen Scanner Data

Emory University - Department of Accounting and Emory University - Department of Accounting
45
9.

Integrating Dimension of Trust into the Theory of Planned Behavior: A Case Study of Electronic Wallet Amidst the Coronavirus Outbreak

University of Indonesia and University of Indonesia (UI)
44
10.

Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions

Temple University, Fox School of Business, Temple University, Sichuan University - Business School and Fudan University
41

All Time Top Papers

As of: 02 Jan 1997 - 21 Jan 2021
Rank Paper Downloads
1.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
25,767
2.

Valuation of Brands and Intellectual Capital

IESE Business School
16,848
3.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University
15,144
4.

What Makes Online Content Viral?

University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
13,845
5.

Valoracion de Marcas e Intangibles (Brand Valuation)

IESE Business School
12,016
6.

Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building

Guru Jambheshwar University of Science and Technology - Department of Business Management
11,376
7.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
11,063
8.

Inferring App Demand from Publicly Available Data

Goizueta Business School, Emory University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
10,877
9.

Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?

University of Hull
10,261
10.

Flash Cookies and Privacy II: Now with HTML5 and ETag Respawning

Worcester Polytechnic Institute (WPI), University of Wyoming, University of California, Berkeley - School of Information, Good Research and University of California, Berkeley - School of Law
9,388