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Recent Top Papers (60 days)

As of: 22 Nov 2020 - 21 Jan 2021

Rank	Paper	Downloads
1.	Platform Takeoff and Self-Fulfilling Expectations: Field Experimental Evidence Kevin Boudreau Northeastern University Date Posted: 06 Jan 2021 Last Revised: 07 Jan 2021	164
2.	Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The 'Word-of-Machine' Effect Chiara Longoni and Luca Cian Boston University, Questrom School of Business and University of Virginia - Darden School of Business Date Posted: 08 Jan 2021 Last Revised: 08 Jan 2021	107
3.	Adoption of Social Media As Distribution Channels in Tourism Marketing: A Qualitative Analysis of Consumers’ Experiences Evangelos Christou and Chryssoula Chatzigeorgiou International Hellenic University and International Hellenic University - School of Economics & Business Date Posted: 14 Dec 2020 Last Revised: 15 Dec 2020	82
4.	Consumption Variety in Food Recommendation Daiva Nielsen, Nathan Yang, Laurette Dube, Bärbel Knäuper, Yabo Ling and Jian-Yun Nie McGill University, Cornell University, McGill University - Desautels Faculty of Management, McGill University - Department of Psychology, University of Montreal and University of Montreal Date Posted: 04 Dec 2020 Last Revised: 04 Dec 2020	79
5.	Discounts Shift the Demand Curve for Life-Saving Medications Matthew Jordan, Bouke Klein Teeselink, Nicholas Adolph and Shane Frederick Yale University, VU Amsterdam - School of Business and Economics, IQVIA and Yale School of Management Date Posted: 17 Dec 2020 Last Revised: 19 Dec 2020	75
6.	Herding, Learning and Incentives for Online Reviews Rajeev Kohli, Xiao Lei and Yeqing Zhou Columbia Business School - Marketing, Columbia University - Department of Industrial Engineering and Operations Research (IEOR) and Columbia University - Department of Industrial Engineering and Operations Research & Data Science Institute Date Posted: 03 Dec 2020 Last Revised: 06 Dec 2020	74
7.	The Effects of COVID-19 on Mobile App Usage Mengzhou Zhuang, Eric Fang, Rebecca Wang and Yoonju Han The University of Hong Kong - Faculty of Business and Economics, Lehigh University - College of Business, Lehigh University - College of Business and Lehigh University - College of Business Date Posted: 02 Dec 2020 Last Revised: 04 Dec 2020	59
8.	The Benefits of Transaction-Level Data: The Case of Nielsen Scanner Data Ilia D. Dichev and Jingyi Qian Emory University - Department of Accounting and Emory University - Department of Accounting Date Posted: 08 Jan 2021 Last Revised: 08 Jan 2021	45
9.	Integrating Dimension of Trust into the Theory of Planned Behavior: A Case Study of Electronic Wallet Amidst the Coronavirus Outbreak Achmad Fauzan Alfansuri and Budi Soetjipto University of Indonesia and University of Indonesia (UI) Date Posted: 23 Dec 2020 Last Revised: 23 Dec 2020	44
10.	Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions Xueming Luo, Marco Qin, Zheng Fang and Zhe Qu Temple University, Fox School of Business, Temple University, Sichuan University - Business School and Fudan University Date Posted: 21 Nov 2020 Last Revised: 22 Nov 2020	41

All Time Top Papers

As of: 02 Jan 1997 - 21 Jan 2021

Rank	Paper	Downloads
1.	The Dishonesty of Honest People: A Theory of Self-Concept Maintenance Nina Mazar, On Amir and Dan Ariely Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business Date Posted: 12 Apr 2007 Last Revised: 08 Apr 2011	25,767
2.	Valuation of Brands and Intellectual Capital Pablo Fernandez IESE Business School Date Posted: 29 May 2001 Last Revised: 26 May 2019	16,848
3.	Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology Viswanath Venkatesh, James Y.L. Thong and Xin Xu University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University Date Posted: 10 Feb 2012 Last Revised: 19 Jun 2014	15,144
4.	What Makes Online Content Viral? Jonah A. Berger and Katherine L. Milkman University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School Date Posted: 27 Dec 2009 Last Revised: 30 Aug 2012	13,845
5.	Valoracion de Marcas e Intangibles (Brand Valuation) Pablo Fernandez IESE Business School Date Posted: 27 Mar 2007 Last Revised: 13 Oct 2019	12,016
6.	Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building Dr.Dinesh Kumar Gupta Guru Jambheshwar University of Science and Technology - Department of Business Management Date Posted: 05 Aug 2008 Last Revised: 10 Aug 2008	11,376
7.	Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site Michael Trusov, Randolph E. Bucklin and Koen H. Pauwels University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University Date Posted: 08 May 2008 Last Revised: 19 Jun 2014	11,063
8.	Inferring App Demand from Publicly Available Data Rajiv Garg and Rahul Telang Goizueta Business School, Emory University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: 09 Sep 2011 Last Revised: 19 Jun 2014	10,877
9.	Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising? Stephan Dahl University of Hull Date Posted: 01 Feb 2005 Last Revised: 23 Feb 2005	10,261
10.	Flash Cookies and Privacy II: Now with HTML5 and ETag Respawning Mika D Ayenson, Dietrich James Wambach, Ashkan Soltani, Nathan Good and Chris Jay Hoofnagle Worcester Polytechnic Institute (WPI), University of Wyoming, University of California, Berkeley - School of Information, Good Research and University of California, Berkeley - School of Law Date Posted: 30 Jul 2011 Last Revised: 30 Oct 2012	9,388