Recent Top Papers (60 days)

As of: 05 Dec 2022 - 03 Feb 2023
Rank Paper Downloads
1.

Conspiracy Theory: On Certain Misconceptions About the Uses of Behavioral Science in Government

Harvard Law School
514
2.

Integrating Brand Equity in MMM for a Long-term Ad Effectiveness Measurement

Chair of Digital Marketing, Meta Platforms Inc., WHU - Otto Beisheim School of Management, Marketing Science and Chair of Digital Marketing
304
3.

Exploring the Role of Influencers and Customer Engagement on Purchase Intention in TikTok Live Streaming Shopping

Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
231
4.

Media Narratives and Price Informativeness

George Washington University, Frankfurt School of Finance & Management and Frankfurt School of Finance & Management
219
5.

Designing Promises with Reference-Dependent Customers: The Case of Online Grocery Delivery Time

Stanford Graduate School of Business and Instacart
154
6.

Feasibility Business Analysis of Market and Marketing Aspects Superior Product in Polewali Mandar District

Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar, Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar and Universitas Muhammadiyah Sidenreng Rappang
103
7.

Does Premium Version Adoption in mHealth Improve User Engagement and Health-Related Outcomes?

University of California, Berkeley, Yale School of Management and Cornell University
95
8.

Is AIDA Effective Tool in Measuring Advertising/Marketing Campaigns? A Literature Review

Manav Rachna International Institute of Research & Studies - Manav rachna international institute of research and studies
85
9.

Where Does Advertising Content Lead You? We Created a Bookstore to Find Out

Kellogg School of Management and Northwestern - Kellogg
81
10.

Toxic Content and User Engagement on Social Media: Evidence from a Field Experiment

Columbia University, Social Science Research Council, Mozilla Foundation and University of Chicago
60

All Time Top Papers

As of: 02 Jan 1997 - 03 Feb 2023
Rank Paper Downloads
1.

A Critical Review of Digital Marketing

DAV College for Girls and ISGEC Heavy Engineering Limited
49,958
2.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
26,494
3.

Factors Affecting Consumer's Online Shopping Buying Behavior

Uka Tarsadia University, Students and Independent
25,667
4.

Strategic Marketing Plan of Nike

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students
21,867
5.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

University of Palermo - d/SEAS
21,256
6.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

Virginia Polytechnic Institute and State University - Pamplin College of Business, HKUST Business School and Hong Kong Polytechnic University
19,119
7.

Valuation of Brands and Intellectual Capital

IESE Business School
17,108
8.

What Makes Online Content Viral?

University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
16,413
9.

'A Study on Factors Influencing on Buying Behaviour of Customers'

JSPM's Jayawant Institute of Management Studies and Janata Mahavidyalaya
14,416
10.

Why Do People Use Social Media? Empirical Findings and a New Theoretical Framework for Social Media Goal Pursuit

George Washington University School of Business and George Washington University School of Business
13,456