SSRN Top Downloads

View all papers in this subject matter classification

Read more about Top Downloads

Top Downloads For:

MKTG Subject Matter eJournals

Recent Top Papers (60 days)

As of: 18 Jan 2019 - 19 Mar 2019

Rank	Paper	Downloads
1.	Web Privacy Measurement in Real-Time Bidding Systems. A Graph-Based Approach to RTB System Classification Rob van Eijk Leiden University - The Leiden Centre of Data Science Date Posted: 01 Feb 2019 Last Revised: 01 Feb 2019	399
2.	Does Piracy Create Online Word-of-Mouth? An Empirical Analysis in Movie Industry Shijie Lu, Xin (Shane) Wang and Neil Thomas Bendle University of Houston - C.T. Bauer College of Business, University of Western Ontario - Richard Ivey School of Business and University of Western Ontario - Marketing Area Group Date Posted: 16 Jan 2019 Last Revised: 16 Jan 2019	317
3.	Cyber Security Issues and Challenges in E-Commerce Shazia W. Khan Institute for Technology and Management (ITM) Date Posted: 28 Jan 2019 Last Revised: 28 Jan 2019	69
4.	Background Noise? TV Advertising Affects Real Time Investor Behavior Jura Liaukonyte and Alminas Zaldokas Cornell University and Hong Kong University of Science & Technology (HKUST) - Department of Finance Date Posted: 01 Mar 2019 Last Revised: 01 Mar 2019	62
5.	Effect Celebrity Endorser, Social Media, Advertising, Content YouTube and Brand Awareness to Buy Consumer Interest Evie Ramadhanti, Shafwatun Nada and Osly Usman State University of Jakarta, Faculty of Economics, Students, State University of Jakarta, Faculty of Economics, Students and State University of Jakarta - Faculty of Economics Date Posted: 29 Jan 2019 Last Revised: 29 Jan 2019	61
6.	Stop the Music?: The Effect of Music on Risky Financial Decisions: An Experimental Study Avi Israel, Eyal Lahav and Naomi Ziv College of Management Academic Studies, Israel, College of Management Academic Studies, Israel and College of Management Academic Studies, Israel Date Posted: 30 Jan 2019 Last Revised: 30 Jan 2019	58
7.	Advertising Exposure and Portfolio Choice: Estimates Based on Sports Sponsorships Ioannis Branikas University of Oregon, Lundquist College of Business, Department of Finance Date Posted: 06 Feb 2019 Last Revised: 19 Feb 2019	37
8.	Current Scenario of Social Media Marketing Girish Taneja and Anu Bala DAV University and DAV University Date Posted: 30 Jan 2019 Last Revised: 30 Jan 2019	37
9.	Influence of Information Technology, Quality of Service, Trust, Price, Customer Satisfaction on E-Commerce Farhan Muhammad and Herdiansyah Permana State University of Jakarta and State University of Jakarta Date Posted: 17 Jan 2019 Last Revised: 30 Jan 2019	34
10.	Ratings, Reviews, and the Marketing of New Products Itay P Fainmesser, Dominique Olie Lauga and Elie Ofek Johns Hopkins University - Carey Business School, University of Cambridge - Judge Business School and Harvard Business School - Marketing Unit Date Posted: 08 Feb 2019 Last Revised: 08 Feb 2019	28

All Time Top Papers

As of: 02 Jan 1997 - 19 Mar 2019

Rank	Paper	Downloads
1.	The Dishonesty of Honest People: A Theory of Self-Concept Maintenance Nina Mazar, On Amir and Dan Ariely Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business Date Posted: 12 Apr 2007 Last Revised: 08 Apr 2011	24,728
2.	Valuation of Brands and Intellectual Capital Pablo Fernandez University of Navarra - IESE Business School Date Posted: 29 May 2001 Last Revised: 17 Oct 2017	16,095
3.	Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology Viswanath Venkatesh, James Y.L. Thong and Xin Xu University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University Date Posted: 10 Feb 2012 Last Revised: 19 Jun 2014	11,833
4.	Valoracion de Marcas e Intangibles (Brand Valuation) Pablo Fernandez University of Navarra - IESE Business School Date Posted: 27 Mar 2007 Last Revised: 24 Jan 2018	10,812
5.	Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site Michael Trusov, Randolph E. Bucklin and Koen H. Pauwels University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University Date Posted: 08 May 2008 Last Revised: 19 Jun 2014	10,669
6.	What Makes Online Content Viral? Jonah A. Berger and Katherine L. Milkman University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School Date Posted: 27 Dec 2009 Last Revised: 30 Aug 2012	10,395
7.	Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building Dinesh Kumar Gupta Guru Jambheshwar University of Science and Technology, Hisar - Department of Business Management Date Posted: 05 Aug 2008 Last Revised: 10 Aug 2008	10,317
8.	Inferring App Demand from Publicly Available Data Rajiv Garg and Rahul Telang University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: 09 Sep 2011 Last Revised: 19 Jun 2014	10,197
9.	Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising? Stephan Dahl University of Hull Date Posted: 01 Feb 2005 Last Revised: 23 Feb 2005	9,340
10.	Flash Cookies and Privacy II: Now with HTML5 and ETag Respawning Mika D Ayenson, Dietrich James Wambach, Ashkan Soltani, Nathan Good and Chris Jay Hoofnagle Worcester Polytechnic Institute (WPI), University of Wyoming, University of California, Berkeley - School of Information, Good Research and University of California, Berkeley - School of Information Date Posted: 30 Jul 2011 Last Revised: 30 Oct 2012	8,934