Recent Top Papers (60 days)

As of: 18 Sep 2018 - 17 Nov 2018
Rank Paper Downloads
1.

Profit-Maximizing A/B Tests

Drexel University - Department of Marketing and University of Pennsylvania - The Wharton School
158
2.

Innovation Awards, Product Segmentation, and Stock Returns

University of Hong Kong, The University of Hong Kong and Lingnan College, Sun Yat-Sen University
62
3.

How Blockchain Will Change Marketing As We Know It

Duke University - Fuqua School of Business, Duke University - Fuqua School of Business and Duke University - Fuqua School of Business
60
4.

Free Shipping Is Not Free: A Data-Driven Model to Design Free-Shipping Threshold Policies.

The Wharton School - Operations, Information and Decisions Department, University of Pennsylvania - The Wharton School, Operations, Information and Decisions Department and Tepper School of Business, Carnegie Mellon University
51
5.

Featuring People in Ads (2018 Edition)

Santa Clara University - School of Law and Harvard Law School
47
6.

Offline Experiences and Value Creation in Omnichannel Retail

University of Pennsylvania - Marketing Department, University of Pennsylvania - The Wharton School, Operations, Information and Decisions Department and Harvard University - Technology & Operations Management Unit
45
7.

The Effects of Analyst-Country Institutions on Biased Research: Evidence from Target Prices

Boston College, University of Waterloo and McGill University
44
8.

Could 'Less' Be 'More' in Signaling Wealth?

University of Pennsylvania, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing
37
9.

Case Studies in Atypical Advertising Regulation

Harvard Law School and Santa Clara University - School of Law
34
10.

A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers

Texas A&M University - Mays Business School, Temple University - Department of Marketing and Supply Chain Management, Texas A&M University and University of Nebraska-Lincoln
31

All Time Top Papers

As of: 02 Jan 1997 - 17 Nov 2018
Rank Paper Downloads
1.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
24,595
2.

Valuation of Brands and Intellectual Capital

University of Navarra - IESE Business School
16,029
3.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University
11,374
4.

Valoracion de Marcas e Intangibles (Brand Valuation)

University of Navarra - IESE Business School
10,624
5.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
10,548
6.

What Makes Online Content Viral?

University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
10,033
7.

Inferring App Demand from Publicly Available Data

University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
9,997
8.

Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building

Guru Jambheshwar University of Science and Technology, Hisar - Department of Business Management
9,985
9.

Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?

University of Hull
9,214
10.

Flash Cookies and Privacy II: Now with HTML5 and ETag Respawning

Worcester Polytechnic Institute (WPI), University of Wyoming, University of California, Berkeley - School of Information, Good Research and University of California, Berkeley - School of Information
8,864