Recent Top Papers (60 days)

As of: 17 Nov 2018 - 16 Jan 2019
Rank Paper Downloads
1.

The Impact of Soda Taxes: Pass-through, Tax Avoidance, and Nutritional Effects

Stanford Graduate School of Business, Northwestern - Kellogg and University of Minnesota - Twin Cities - Carlson School of Management
181
2.

Generalizable and Robust TV Ad Effects

University of Chicago - Marketing Management, University of Chicago - Booth School of Business and Northwestern - Kellogg
172
3.

Critical Condition: People Only Object to Corporate Experiments If They Object to a Condition

Johns Hopkins University - Carey Business School, The University of Chicago Booth School of Business and Ramon Llull University - ESADE Business School
99
4.

Intentionally 'Biased': People Purposely Use To-Be-Ignored Information, But Can Be Persuaded Not To

The University of Chicago Booth School of Business and Ramon Llull University - ESADE Business School
58
5.

Wholesale Price Discrimination in Global Sourcing: Field Evidence from Alibaba

Goizueta Business School, Emory University, California State University, Stanislaus, Rutgers, The State University of New Jersey - Management and University of Science and Technology of China
51
6.

Price Discrimination in International Airline Markets

University of Virginia - Department of Economics, Boston College - Department of Economics and University of North Carolina (UNC) at Chapel Hill - Department of Economics
38
7.

Streaming Platform and Strategic Recommendation Bias

Telecom ParisTech and European Commission - Directorate General for Competition
28
8.

Economic Analysis of Reward Advertising

University of Notre Dame, University of Notre Dame, University of Notre Dame - Mendoza College of Business and University of Minnesota - Twin Cities - Carlson School of Management
24
9.

Reproducibility Probability Testing Kills P-value

Università di Milano-Bicocca
22
10.

Managing Opportunistic Consumer Returns in Retail Operations

George Washington University, Zicklin School of Business, Baruch College, CUNY and City University of New York - Department of Management
21

All Time Top Papers

As of: 02 Jan 1997 - 16 Jan 2019
Rank Paper Downloads
1.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
24,655
2.

Valuation of Brands and Intellectual Capital

University of Navarra - IESE Business School
16,054
3.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University
11,459
4.

Valoracion de Marcas e Intangibles (Brand Valuation)

University of Navarra - IESE Business School
10,698
5.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
10,612
6.

What Makes Online Content Viral?

University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
10,190
7.

Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building

Guru Jambheshwar University of Science and Technology, Hisar - Department of Business Management
10,109
8.

Inferring App Demand from Publicly Available Data

University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
10,084
9.

Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?

University of Hull
9,273
10.

Flash Cookies and Privacy II: Now with HTML5 and ETag Respawning

Worcester Polytechnic Institute (WPI), University of Wyoming, University of California, Berkeley - School of Information, Good Research and University of California, Berkeley - School of Information
8,900