Recent Top Papers (60 days)

As of: 19 Jun 2019 - 18 Aug 2019
Rank Paper Downloads
1.

Shining a Light on Dark Patterns

University of Chicago and University of Chicago Law School
723
2.

Trade-offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel

Emory University - Goizueta Business School, New York University (NYU) - Leonard N. Stern School of Business and Carnegie Mellon University - David A. Tepper School of Business
90
3.

Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising

Columbia University, Columbia Business School - Decision Risk and Operations, Columbia University - Department of Industrial Engineering and Operations Research (IEOR), Columbia University - Department of Industrial Engineering and Operations Research (IEOR) and affiliation not provided to SSRN
78
4.

How and When to Use the Political Cycle to Identify Advertising Effects

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Princeton University - Department of Economics
75
5.

Robo-Advisors: A Substitute for Human Financial Advice?

University of Marburg | Institute of Accounting and Finance and University of Giessen - Department of Financial Services
74
6.

Decentralization - Past, Present, and Future

University of St. Thomas, Minnesota - School of Law
55
7.

Market Discipline, Social Preferences, and Corporate Policies

Southern Methodist University (SMU) - Finance Department, Stockholm School of Economics and University of Alabama - Department of Economics, Finance and Legal Studies
40
8.

Omnichannel Fulfillment Dilemmas: Customer Preferences and Manager Perceptions

University of Pennsylvania - Operations, Information and Decisions Department, Harvard University - Technology & Operations Management Unit and Rotterdam School of Management, Erasmus University
35
9.

Brand Extensions: Does Buying a Brand in One Category Increase Propensity to Buy It in Another?

University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - School of Marketing, University of South Australia - Ehrenberg-Bass Institute, University of South Australia and University of South Australia - Ehrenberg Bass Institute of Marketing Science
34
10.

People Reject Even the Best Possible Algorithm in Uncertain Decision Domains

The University of Chicago Booth School of Business and University of Chicago - Booth School of Business
32

All Time Top Papers

As of: 02 Jan 1997 - 18 Aug 2019
Rank Paper Downloads
1.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
24,902
2.

Valuation of Brands and Intellectual Capital

University of Navarra - IESE Business School
16,469
3.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University
12,898
4.

Valoracion de Marcas e Intangibles (Brand Valuation)

University of Navarra - IESE Business School
11,012
5.

What Makes Online Content Viral?

University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
10,787
6.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
10,779
7.

Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building

Guru Jambheshwar University of Science and Technology - Department of Business Management
10,506
8.

Inferring App Demand from Publicly Available Data

University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
10,497
9.

Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?

University of Hull
9,508
10.

Flash Cookies and Privacy II: Now with HTML5 and ETag Respawning

Worcester Polytechnic Institute (WPI), University of Wyoming, University of California, Berkeley - School of Information, Good Research and University of California, Berkeley - School of Information
9,032