Recent Top Papers (60 days)

As of: 31 Mar 2024 - 30 May 2024
Rank Paper Downloads
1.

Online behavioural advertising, consumer empowerment and fair competition: Are the DSA transparency obligations the right answer?

University of Amsterdam - Institute for Information Law (IViR), Institute for Information Law (IViR), University of Amsterdam, University of Amsterdam, University of Amsterdam, University of Amsterdam and University of Amsterdam
414
2.

Probabilistic Machine Learning: New Frontiers for Modeling Consumers and their Choices

University of Pennsylvania - Marketing Department, London Business School - Department of Marketing, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Marketing, Columbia University - Columbia Business School, Marketing, Cornell University - Samuel Curtis Johnson Graduate School of Management, Southern Methodist University (SMU) - Marketing Department, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan at Ann Arbor - Marketing, HKUST Business School, Goethe University Frankfurt - Department of Marketing
204
3.

Contract Design in Influencer Marketing

University of Lucerne - Faculty of Economics and Management, University of Basel - Faculty of Business and Economics and Stanford Graduate School of Business
164
4.

Exploring the Impact of Social Media Marketing on Customer Engagement and Purchasing Involvement among Grade 12 Students in a Private Sectarian School in Cagayan de Oro City, Misamis Oriental, Philippines: A Quantitative Analysis

Far Eastern University,Manila, Philippines, Lourdes College, Inc., Lourdes College, Inc., Lourdes College, Inc., Lourdes College, Inc., Lourdes College, Inc., Lourdes College, Inc., Lourdes College, Inc., Lourdes College, Inc., Lourdes College, Inc.
161
5.

Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising

University of Washington and University of Washington - Michael G. Foster School of Business
132
6.

Shrinkflation and Consumer Demand

Singapore Management University and Tilburg School of Economics and Management, Tilburg University
125
7.

Impact of Web Content Marketing Personalization on Consumer Behavior: A Systematic Review from 2015 to 2023

Independent Researcher
123
8.

From i-level to g-level- to s-level change: New methods for a new mindset for consumer researchers

Northeastern University - School of Business Administration, University of Amsterdam, Amsterdam Business School, Plantage Muidergracht 12, 1018 TV, Netherlands and University of Groningen
106
9.

A Novel Return Policy: Negotiating Refunds Without Returns

School of Management, University of Science and Technology of China, School of Management, University of Science and Technology of China, Haslam College of Business, University of Tennessee, School of Management, University of Science and Technology of China and University of Science and Technology of China (USTC)
97
10.

Corporate Ambulance Chasing? Plaintiff’s Attorney Marketing as a Signal of Corporate Litigation Risk

Arizona State University, University of Kansas - School of Business, University of Kansas - Accounting and Information Systems Area and University of Kansas - School of Business
88

All Time Top Papers

As of: 02 Jan 1997 - 30 May 2024
Rank Paper Downloads
1.

A Critical Review of Digital Marketing

DAV College for Girls and ISGEC Heavy Engineering Limited
86,718
2.

Factors Affecting Consumer's Online Shopping Buying Behavior

Uka Tarsadia University, Students and Independent
37,030
3.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

University of Palermo - d/SEAS
31,044
4.

Strategic Marketing Plan of Nike

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students
29,864
5.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
26,909
6.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

Virginia Polytechnic Institute and State University - Pamplin College of Business, HKUST Business School and Hong Kong Polytechnic University
24,467
7.

What Makes Online Content Viral?

University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
17,730
8.

Valuation of Brands and Intellectual Capital

IESE Business School
17,516
9.

'A Study on Factors Influencing on Buying Behaviour of Customers'

JSPM's Jayawant Institute of Management Studies and Janata Mahavidyalaya
16,348
10.

Why Do People Use Social Media? Empirical Findings and a New Theoretical Framework for Social Media Goal Pursuit

George Washington University School of Business and George Washington University School of Business
16,067