Recent Top Papers (60 days)

As of: 02 Apr 2020 - 01 Jun 2020
Rank Paper Downloads
1.

The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic

Columbia University - Columbia Business School, Columbia University, Department of Economics, University of Chicago - Booth School of Business and University of Chicago
462
2.

A Study on Determining the Factors Impacting Consumer Perception Regarding the Online Food Delivery Apps in Guwahati

National Institute of Technology (NIT), Silchar, National Institute of Technology Silchar and National Institute of Technology (NIT), Silchar
80
3.

Inferno: A Guide to Field Experiments in Online Display Advertising

Questrom School of Business
76
4.

The Role of Artificial Intelligence (AI) With the Change of Marketing Communication

Independent and Independent
53
5.

What Drives Virality (Sharing, Spread) of YouTube Video Ads: Emotion vs Brand Prominence and Information

University of Southern California - Marshall School of Business, Department of Marketing, University of Southern California - Marketing Department, University of Houston - C.T. Bauer College of Business and Uber Technologies Inc.
42
6.

Nudging Mobile Customers with Real-Time Social Dynamics

New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Pennsylvania State University - Smeal College of Business
42
7.

Mobile Health Behavior Tracking: Health Effects of Tracking Consistency and Its Prediction

University of Southern California - Marshall School of Business, University of California, Berkeley, McGill University - Department of Psychology, Yale School of Management and Cornell Dyson
33
8.

User-Generated Content, Strategic Moderation, and Advertising

University of Toulouse 1 - Toulouse School of Economics (TSE) and CATÓLICA-LISBON School of Business & Economics
28
9.

A Study on Customer’s Satisfaction towards Brands of Select Fast Moving Consumer Goods

Dibrugarh University - Centre for Management Studies and National Institute of Technology Silchar
27
10.

The Consumer Behavior toward Online Travelling Agency (OTA): Evidence from Indonesia

Sampoerna University and affiliation not provided to SSRN
27

All Time Top Papers

As of: 02 Jan 1997 - 01 Jun 2020
Rank Paper Downloads
1.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
25,456
2.

Valuation of Brands and Intellectual Capital

IESE Business School
16,717
3.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University
14,319
4.

Valoracion de Marcas e Intangibles (Brand Valuation)

IESE Business School
11,650
5.

What Makes Online Content Viral?

University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
11,598
6.

Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building

Guru Jambheshwar University of Science and Technology - Department of Business Management
11,022
7.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
10,947
8.

Inferring App Demand from Publicly Available Data

University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
10,698
9.

Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?

University of Hull
9,934
10.

Flash Cookies and Privacy II: Now with HTML5 and ETag Respawning

Worcester Polytechnic Institute (WPI), University of Wyoming, University of California, Berkeley - School of Information, Good Research and University of California, Berkeley - School of Information
9,211