SSRN Top Downloads

View all papers in this subject matter classification

Read more about Top Downloads

Top Downloads For:

MKTG Subject Matter eJournals

Recent Top Papers (60 days)

As of: 02 Apr 2020 - 01 Jun 2020

Rank	Paper	Downloads
1.	The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic Andrey Simonov, Szymon Sacher, Jean-Pierre Dubé and Shirsho Biswas Columbia University - Columbia Business School, Columbia University, Department of Economics, University of Chicago - Booth School of Business and University of Chicago Date Posted: 17 May 2020 Last Revised: 29 May 2020	462
2.	A Study on Determining the Factors Impacting Consumer Perception Regarding the Online Food Delivery Apps in Guwahati Saroj Kumar Koiri, Subhadeep Mukherjee and Smriti Dutta National Institute of Technology (NIT), Silchar, National Institute of Technology Silchar and National Institute of Technology (NIT), Silchar Date Posted: 26 Mar 2020 Last Revised: 10 Apr 2020	80
3.	Inferno: A Guide to Field Experiments in Online Display Advertising Garrett Johnson Questrom School of Business Date Posted: 15 May 2020 Last Revised: 15 May 2020	76
4.	The Role of Artificial Intelligence (AI) With the Change of Marketing Communication Jarungjit Tiautrakul and Jomkwan Jindakul Independent and Independent Date Posted: 04 Jun 2019 Last Revised: 14 Apr 2020	53
5.	What Drives Virality (Sharing, Spread) of YouTube Video Ads: Emotion vs Brand Prominence and Information Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai and Yanwei Zhang University of Southern California - Marshall School of Business, Department of Marketing, University of Southern California - Marketing Department, University of Houston - C.T. Bauer College of Business and Uber Technologies Inc. Date Posted: 23 Apr 2020 Last Revised: 28 Apr 2020	42
6.	Nudging Mobile Customers with Real-Time Social Dynamics Anindya Ghose, Beibei Li and Siyuan Liu New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Pennsylvania State University - Smeal College of Business Date Posted: 27 May 2020 Last Revised: 27 May 2020	42
7.	Mobile Health Behavior Tracking: Health Effects of Tracking Consistency and Its Prediction Linda Hagen, Yikun Jiang, Bärbel Knäuper, Kosuke Uetake and Nathan Yang University of Southern California - Marshall School of Business, University of California, Berkeley, McGill University - Department of Psychology, Yale School of Management and Cornell Dyson Date Posted: 13 Apr 2020 Last Revised: 01 May 2020	33
8.	User-Generated Content, Strategic Moderation, and Advertising Leonardo Madio and Martin Quinn University of Toulouse 1 - Toulouse School of Economics (TSE) and CATÓLICA-LISBON School of Business & Economics Date Posted: 02 Apr 2020 Last Revised: 02 Apr 2020	28
9.	A Study on Customer’s Satisfaction towards Brands of Select Fast Moving Consumer Goods Subhadeep Chakraborty and Subhadeep Mukherjee Dibrugarh University - Centre for Management Studies and National Institute of Technology Silchar Date Posted: 26 Mar 2020 Last Revised: 26 Mar 2020	27
10.	The Consumer Behavior toward Online Travelling Agency (OTA): Evidence from Indonesia Hilarius Bambang Winarko and Asmaul Husna Sampoerna University and affiliation not provided to SSRN Date Posted: 14 Apr 2020 Last Revised: 22 Apr 2020	27

All Time Top Papers

As of: 02 Jan 1997 - 01 Jun 2020

Rank	Paper	Downloads
1.	The Dishonesty of Honest People: A Theory of Self-Concept Maintenance Nina Mazar, On Amir and Dan Ariely Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business Date Posted: 12 Apr 2007 Last Revised: 08 Apr 2011	25,456
2.	Valuation of Brands and Intellectual Capital Pablo Fernandez IESE Business School Date Posted: 29 May 2001 Last Revised: 26 May 2019	16,717
3.	Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology Viswanath Venkatesh, James Y.L. Thong and Xin Xu University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University Date Posted: 10 Feb 2012 Last Revised: 19 Jun 2014	14,319
4.	Valoracion de Marcas e Intangibles (Brand Valuation) Pablo Fernandez IESE Business School Date Posted: 27 Mar 2007 Last Revised: 13 Oct 2019	11,650
5.	What Makes Online Content Viral? Jonah A. Berger and Katherine L. Milkman University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School Date Posted: 27 Dec 2009 Last Revised: 30 Aug 2012	11,598
6.	Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building Dinesh Kumar Gupta Guru Jambheshwar University of Science and Technology - Department of Business Management Date Posted: 05 Aug 2008 Last Revised: 10 Aug 2008	11,022
7.	Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site Michael Trusov, Randolph E. Bucklin and Koen H. Pauwels University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University Date Posted: 08 May 2008 Last Revised: 19 Jun 2014	10,947
8.	Inferring App Demand from Publicly Available Data Rajiv Garg and Rahul Telang University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: 09 Sep 2011 Last Revised: 19 Jun 2014	10,698
9.	Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising? Stephan Dahl University of Hull Date Posted: 01 Feb 2005 Last Revised: 23 Feb 2005	9,934
10.	Flash Cookies and Privacy II: Now with HTML5 and ETag Respawning Mika D Ayenson, Dietrich James Wambach, Ashkan Soltani, Nathan Good and Chris Jay Hoofnagle Worcester Polytechnic Institute (WPI), University of Wyoming, University of California, Berkeley - School of Information, Good Research and University of California, Berkeley - School of Information Date Posted: 30 Jul 2011 Last Revised: 30 Oct 2012	9,211