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Recent Top Papers (60 days)

As of: 21 Nov 2019 - 20 Jan 2020

Rank	Paper	Downloads
1.	Racial Bias in the Sharing Economy and the Role of Trust and Self-Congruence Katrine Berg Nødtvedt, Hallgeir Sjåstad, Siv Skard, Helge Thorbjørnsen and Jay Van Bavel Norwegian School of Economics (NHH) - Department of Strategy and Management, Norwegian School of Economics (NHH) - Department of Strategy and Management, Norwegian School of Economics (NHH), Norwegian School of Economics (NHH) - Department of Strategy and Management and New York University (NYU) - Department of Psychology Date Posted: 13 Aug 2019 Last Revised: 25 Nov 2019	258
2.	What WeChat can Learn from WhatsApp? Customer Value Proposition Development for Mobile Social Networking (MSN) Apps: A Case Study Approach Wong Sze Wan, Omkar Dastane, Nurhizam Safie Mohd Satar and Muhamad Yusnorizam Ma’arif affiliation not provided to SSRN, Financial Training & Management Services (FTMS) College, National University of Malaysia (UKM) and Universiti Kebangsaan Malaysia Date Posted: 27 Mar 2019 Last Revised: 15 Dec 2019	247
3.	Estimating and Exploiting the Impact of Photo Layout in the Sharing Economy Hanwei Li, David Simchi-Levi, Michelle X. Wu and Weiming Zhu Massachusetts Institute of Technology, Massachusetts Institute of Technology (MIT) - School of Engineering, Massachusetts Institute of Technology (MIT) - Institute for Data, Systems, and Society (IDSS) and University of Navarra, IESE Business School Date Posted: 04 Dec 2019 Last Revised: 04 Dec 2019	50
4.	Managing Conflicts between Marketing and Sales: Customer Acquisition in Business Markets Olivier Rubel, Chen Zhou, Rajdeep Grewal and Jagmohan S. Raju University of California, Davis - Graduate School of Management, University of South Carolina, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Pennsylvania - Marketing Department Date Posted: 12 Dec 2019 Last Revised: 12 Dec 2019	39
5.	Customer Purchase Journey, Privacy Choices, and Advertising Strategies W. Jason Choi, Kinshuk Jerath and Miklos Sarvary Columbia University, Columbia Business School, Marketing, Columbia University - Columbia Business School and Columbia Business School - Marketing Date Posted: 12 Dec 2019 Last Revised: 12 Dec 2019	36
6.	The Effect of Brand Perception, Reputation and Personality on the Brand Loyalty: The Case Study of Turk Telecom Natia Butkhuzi and Marwan Ghaleb Istanbul Aydin University and Istanbul Aydin University Date Posted: 14 Nov 2019 Last Revised: 21 Nov 2019	32
7.	The Science of Proving Trademark Dilution Barton Beebe, Roy Germano, Christopher Jon Sprigman and Joel Steckel New York University School of Law, New York University School of Law, New York University School of Law and New York University (NYU) - Department of Marketing Date Posted: 18 Dec 2019 Last Revised: 22 Dec 2019	31
8.	Morphing Consumer Dynamics: Bandits Meet HMM Gui Liberali and Alina Ferecatu Erasmus Research Institute of Management (ERIM) and Erasmus Research Institute of Management (ERIM) Date Posted: 16 Dec 2019 Last Revised: 09 Jan 2020	25
9.	The Effect of Brand Ambassador, Brand Image, Product Quality, and Price on Purchase Intention Osly Usman and Yenni Aryani State University of Jakarta - Faculty of Economics and State University of Jakarta, Faculty of Economics, Students Date Posted: 06 Jan 2020 Last Revised: 06 Jan 2020	23
10.	Video Technologies Reshaping Social Media Sponsorship: New Metrics for Finding the Right Content Creator-Sponsor Matches Shahryar Doosti, Stephanie Lee and Yong Tan Chapman University, University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business Date Posted: 05 Dec 2019 Last Revised: 07 Dec 2019	21

All Time Top Papers

As of: 02 Jan 1997 - 20 Jan 2020

Rank	Paper	Downloads
1.	The Dishonesty of Honest People: A Theory of Self-Concept Maintenance Nina Mazar, On Amir and Dan Ariely Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business Date Posted: 12 Apr 2007 Last Revised: 08 Apr 2011	25,199
2.	Valuation of Brands and Intellectual Capital Pablo Fernandez University of Navarra - IESE Business School Date Posted: 29 May 2001 Last Revised: 26 May 2019	16,592
3.	Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology Viswanath Venkatesh, James Y.L. Thong and Xin Xu University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University Date Posted: 10 Feb 2012 Last Revised: 19 Jun 2014	14,016
4.	Valoracion de Marcas e Intangibles (Brand Valuation) Pablo Fernandez University of Navarra - IESE Business School Date Posted: 27 Mar 2007 Last Revised: 13 Oct 2019	11,369
5.	What Makes Online Content Viral? Jonah A. Berger and Katherine L. Milkman University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School Date Posted: 27 Dec 2009 Last Revised: 30 Aug 2012	11,196
6.	Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site Michael Trusov, Randolph E. Bucklin and Koen H. Pauwels University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University Date Posted: 08 May 2008 Last Revised: 19 Jun 2014	10,863
7.	Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building Dinesh Kumar Gupta Guru Jambheshwar University of Science and Technology - Department of Business Management Date Posted: 05 Aug 2008 Last Revised: 10 Aug 2008	10,752
8.	Inferring App Demand from Publicly Available Data Rajiv Garg and Rahul Telang University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: 09 Sep 2011 Last Revised: 19 Jun 2014	10,607
9.	Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising? Stephan Dahl University of Hull Date Posted: 01 Feb 2005 Last Revised: 23 Feb 2005	9,708
10.	Flash Cookies and Privacy II: Now with HTML5 and ETag Respawning Mika D Ayenson, Dietrich James Wambach, Ashkan Soltani, Nathan Good and Chris Jay Hoofnagle Worcester Polytechnic Institute (WPI), University of Wyoming, University of California, Berkeley - School of Information, Good Research and University of California, Berkeley - School of Information Date Posted: 30 Jul 2011 Last Revised: 30 Oct 2012	9,124