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Recent Top Papers (60 days)

As of: 19 Jun 2019 - 18 Aug 2019

Rank	Paper	Downloads
1.	Shining a Light on Dark Patterns Jamie Luguri and Lior Strahilevitz University of Chicago and University of Chicago Law School Date Posted: 07 Aug 2019 Last Revised: 07 Aug 2019	723
2.	Trade-offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel Vilma Todri, Anindya Ghose and Param Vir Singh Emory University - Goizueta Business School, New York University (NYU) - Leonard N. Stern School of Business and Carnegie Mellon University - David A. Tepper School of Business Date Posted: 18 Jun 2019 Last Revised: 18 Jun 2019	90
3.	Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising Raghav Singal, Omar Besbes, Antoine Désir, Vineet Goyal and Garud Iyengar Columbia University, Columbia Business School - Decision Risk and Operations, Columbia University - Department of Industrial Engineering and Operations Research (IEOR), Columbia University - Department of Industrial Engineering and Operations Research (IEOR) and affiliation not provided to SSRN Date Posted: 10 Jun 2019 Last Revised: 10 Jun 2019	78
4.	How and When to Use the Political Cycle to Identify Advertising Effects Sarah Moshary, Bradley Shapiro and Jihong Song University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Princeton University - Department of Economics Date Posted: 20 Jun 2019 Last Revised: 07 Aug 2019	75
5.	Robo-Advisors: A Substitute for Human Financial Advice? Lukas Brenner and Tobias Meyll University of Marburg \| Institute of Accounting and Finance and University of Giessen - Department of Financial Services Date Posted: 05 Jul 2019 Last Revised: 10 Jul 2019	74
6.	Decentralization - Past, Present, and Future Wulf A. Kaal University of St. Thomas, Minnesota - School of Law Date Posted: 01 Jul 2019 Last Revised: 23 Jul 2019	55
7.	Market Discipline, Social Preferences, and Corporate Policies Nickolay Gantchev, Mariassunta Giannetti and Rachel Li Southern Methodist University (SMU) - Finance Department, Stockholm School of Economics and University of Alabama - Department of Economics, Finance and Legal Studies Date Posted: 24 Jun 2019 Last Revised: 29 Jul 2019	40
8.	Omnichannel Fulfillment Dilemmas: Customer Preferences and Manager Perceptions Santiago Gallino, Antonio Moreno and Robert P. Rooderkerk University of Pennsylvania - Operations, Information and Decisions Department, Harvard University - Technology & Operations Management Unit and Rotterdam School of Management, Erasmus University Date Posted: 26 Jun 2019 Last Revised: 26 Jun 2019	35
9.	Brand Extensions: Does Buying a Brand in One Category Increase Propensity to Buy It in Another? Alicia Grasby, Armando Maria Corsi, John Dawes, Carl Driesener and Byron Sharp University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - School of Marketing, University of South Australia - Ehrenberg-Bass Institute, University of South Australia and University of South Australia - Ehrenberg Bass Institute of Marketing Science Date Posted: 14 Jun 2019 Last Revised: 14 Jun 2019	34
10.	People Reject Even the Best Possible Algorithm in Uncertain Decision Domains Berkeley Dietvorst and Soaham Bharti The University of Chicago Booth School of Business and University of Chicago - Booth School of Business Date Posted: 23 Jul 2019 Last Revised: 29 Jul 2019	32

All Time Top Papers

As of: 02 Jan 1997 - 18 Aug 2019

Rank	Paper	Downloads
1.	The Dishonesty of Honest People: A Theory of Self-Concept Maintenance Nina Mazar, On Amir and Dan Ariely Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business Date Posted: 12 Apr 2007 Last Revised: 08 Apr 2011	24,902
2.	Valuation of Brands and Intellectual Capital Pablo Fernandez University of Navarra - IESE Business School Date Posted: 29 May 2001 Last Revised: 26 May 2019	16,469
3.	Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology Viswanath Venkatesh, James Y.L. Thong and Xin Xu University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University Date Posted: 10 Feb 2012 Last Revised: 19 Jun 2014	12,898
4.	Valoracion de Marcas e Intangibles (Brand Valuation) Pablo Fernandez University of Navarra - IESE Business School Date Posted: 27 Mar 2007 Last Revised: 24 Jan 2018	11,012
5.	What Makes Online Content Viral? Jonah A. Berger and Katherine L. Milkman University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School Date Posted: 27 Dec 2009 Last Revised: 30 Aug 2012	10,787
6.	Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site Michael Trusov, Randolph E. Bucklin and Koen H. Pauwels University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University Date Posted: 08 May 2008 Last Revised: 19 Jun 2014	10,779
7.	Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building Dinesh Kumar Gupta Guru Jambheshwar University of Science and Technology - Department of Business Management Date Posted: 05 Aug 2008 Last Revised: 10 Aug 2008	10,506
8.	Inferring App Demand from Publicly Available Data Rajiv Garg and Rahul Telang University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: 09 Sep 2011 Last Revised: 19 Jun 2014	10,497
9.	Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising? Stephan Dahl University of Hull Date Posted: 01 Feb 2005 Last Revised: 23 Feb 2005	9,508
10.	Flash Cookies and Privacy II: Now with HTML5 and ETag Respawning Mika D Ayenson, Dietrich James Wambach, Ashkan Soltani, Nathan Good and Chris Jay Hoofnagle Worcester Polytechnic Institute (WPI), University of Wyoming, University of California, Berkeley - School of Information, Good Research and University of California, Berkeley - School of Information Date Posted: 30 Jul 2011 Last Revised: 30 Oct 2012	9,032