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MKTG Subject Matter eJournals

Recent Top Papers (60 days)

As of: 18 Sep 2018 - 17 Nov 2018

Rank	Paper	Downloads
1.	Profit-Maximizing A/B Tests Elea McDonnell Feit and Ron Berman Drexel University - Department of Marketing and University of Pennsylvania - The Wharton School Date Posted: 01 Nov 2018 Last Revised: 01 Nov 2018	158
2.	Innovation Awards, Product Segmentation, and Stock Returns Po-Hsuan Hsu, Yiming Yang and Tong Zhou University of Hong Kong, The University of Hong Kong and Lingnan College, Sun Yat-Sen University Date Posted: 16 Jan 2018 Last Revised: 05 Oct 2018	62
3.	How Blockchain Will Change Marketing As We Know It Campbell R. Harvey, Christine Moorman and Marc Toledo Duke University - Fuqua School of Business, Duke University - Fuqua School of Business and Duke University - Fuqua School of Business Date Posted: 12 Oct 2018 Last Revised: 12 Oct 2018	60
4.	Free Shipping Is Not Free: A Data-Driven Model to Design Free-Shipping Threshold Policies. Gerard P Cachon, Santiago Gallino and Joseph Xu The Wharton School - Operations, Information and Decisions Department, University of Pennsylvania - The Wharton School, Operations, Information and Decisions Department and Tepper School of Business, Carnegie Mellon University Date Posted: 09 Oct 2018 Last Revised: 09 Oct 2018	51
5.	Featuring People in Ads (2018 Edition) Eric Goldman and Rebecca Tushnet Santa Clara University - School of Law and Harvard Law School Date Posted: 08 Oct 2018 Last Revised: 29 Oct 2018	47
6.	Offline Experiences and Value Creation in Omnichannel Retail David R. Bell, Santiago Gallino and Antonio Moreno University of Pennsylvania - Marketing Department, University of Pennsylvania - The Wharton School, Operations, Information and Decisions Department and Harvard University - Technology & Operations Management Unit Date Posted: 28 Oct 2018 Last Revised: 28 Oct 2018	45
7.	The Effects of Analyst-Country Institutions on Biased Research: Evidence from Target Prices Mark T Bradshaw, Alan Guoming Huang and Hongping Tan Boston College, University of Waterloo and McGill University Date Posted: 12 Oct 2018 Last Revised: 12 Oct 2018	44
8.	Could 'Less' Be 'More' in Signaling Wealth? Zhenqi Liu, Pinar Yildirim and Z. John Zhang University of Pennsylvania, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing Date Posted: 10 Oct 2018 Last Revised: 13 Oct 2018	37
9.	Case Studies in Atypical Advertising Regulation Rebecca Tushnet and Eric Goldman Harvard Law School and Santa Clara University - School of Law Date Posted: 25 Oct 2018 Last Revised: 29 Oct 2018	34
10.	A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers Rakesh Mallipeddi, Subodha Kumar, Chelliah Sriskandarajah and Yunxia Zhu Texas A&M University - Mays Business School, Temple University - Department of Marketing and Supply Chain Management, Texas A&M University and University of Nebraska-Lincoln Date Posted: 18 Oct 2018 Last Revised: 18 Oct 2018	31

All Time Top Papers

As of: 02 Jan 1997 - 17 Nov 2018

Rank	Paper	Downloads
1.	The Dishonesty of Honest People: A Theory of Self-Concept Maintenance Nina Mazar, On Amir and Dan Ariely Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business Date Posted: 12 Apr 2007 Last Revised: 08 Apr 2011	24,595
2.	Valuation of Brands and Intellectual Capital Pablo Fernandez University of Navarra - IESE Business School Date Posted: 29 May 2001 Last Revised: 17 Oct 2017	16,029
3.	Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology Viswanath Venkatesh, James Y.L. Thong and Xin Xu University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University Date Posted: 10 Feb 2012 Last Revised: 19 Jun 2014	11,374
4.	Valoracion de Marcas e Intangibles (Brand Valuation) Pablo Fernandez University of Navarra - IESE Business School Date Posted: 27 Mar 2007 Last Revised: 24 Jan 2018	10,624
5.	Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site Michael Trusov, Randolph E. Bucklin and Koen H. Pauwels University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University Date Posted: 08 May 2008 Last Revised: 19 Jun 2014	10,548
6.	What Makes Online Content Viral? Jonah A. Berger and Katherine L. Milkman University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School Date Posted: 27 Dec 2009 Last Revised: 30 Aug 2012	10,033
7.	Inferring App Demand from Publicly Available Data Rajiv Garg and Rahul Telang University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: 09 Sep 2011 Last Revised: 19 Jun 2014	9,997
8.	Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building Dinesh Kumar Gupta Guru Jambheshwar University of Science and Technology, Hisar - Department of Business Management Date Posted: 05 Aug 2008 Last Revised: 10 Aug 2008	9,985
9.	Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising? Stephan Dahl University of Hull Date Posted: 01 Feb 2005 Last Revised: 23 Feb 2005	9,214
10.	Flash Cookies and Privacy II: Now with HTML5 and ETag Respawning Mika D Ayenson, Dietrich James Wambach, Ashkan Soltani, Nathan Good and Chris Jay Hoofnagle Worcester Polytechnic Institute (WPI), University of Wyoming, University of California, Berkeley - School of Information, Good Research and University of California, Berkeley - School of Information Date Posted: 30 Jul 2011 Last Revised: 30 Oct 2012	8,864