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Recent Top Papers (60 days)

As of: 23 Jan 2025 - 24 Mar 2025

Rank	Paper	Downloads
1.	Everything Platforms Silvio Meira CESAR School Date Posted: 03 Mar 2025 Last Revised: 03 Mar 2025	711
2.	The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon Davide Proserpio, Ali Goli, Tyler Mangini, Ken Lau and Daniela Yu Marshall School of Business - University of Southern California, University of Washington - Michael G. Foster School of Business, Amazon, Amazon and Amazon Date Posted: 23 Jan 2025 Last Revised: 23 Jan 2025	538
3.	The Cost of Banning TikTok: Implications for Digital Advertising Dante Donati and Hortense Fong Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School Date Posted: 17 Mar 2025 Last Revised: 17 Mar 2025	504
4.	AI in Disguise - How AI-Generated Ads' Visual Cues Shape Consumer Perception and Performance Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang TUM School of Management,Technical University of Munich, TUM School of Management,Technical University of Munich, Columbia University - Columbia Business School, Marketing and Harvard University - Business School (HBS) Date Posted: 07 Mar 2025 Last Revised: 07 Mar 2025	485
5.	Digital Consumer Behavior in E-commerce: A Study of Amazon and Temu's Customer Purchase Decision-Making Processes in the UK and the USA John Ologunebi, Ebenezer Obafemi Taiwo and Kazeem Alli Independent, Independent and Lagos State University of Science and Technology Date Posted: 11 Feb 2025 Last Revised: 12 Feb 2025	364
6.	How Silicon Valley Developed Digital Dating Platforms are Transforming Love and Relationship Culture in India Nitya Kuthiala and Keegan McBride University of Oxford - Oxford Internet Institute and Hertie School - Centre for Digital Governance Date Posted: 15 Jan 2025 Last Revised: 12 Feb 2025	351
7.	Revolution of AI in Hyper-Personalization Marketing of FMCG Dr. V Thangavel PhD St. Francis Institute of Management and Research Mumbai. Date Posted: 24 Jan 2025 Last Revised: 24 Jan 2025	242
8.	Humans Perceive Ai-Generated Music as Less Expressive than Comparable Human-Made Content Christopher William White, Kavi Kapoor, Nicole Cosme-Clifford, James Symons and Leonardo von Mutius University of Massachusetts Amherst, Harvard University, Yale University, affiliation not provided to SSRN and Yale University Date Posted: 08 Jan 2025 Last Revised: 10 Feb 2025	241
9.	Antitrust Economics of Digital Platforms Jeffrey Prince and D. Daniel Sokol Kelley School of Business, Indiana University and USC Gould School of Law Date Posted: 26 Feb 2025 Last Revised: 26 Feb 2025	234
10.	Healthiness Index for Grocery Baskets Using Text Embeddings Ziyi Lin, Sylvia Hristakeva, Jura Liaukonyte and Leo Feler Cornell University - Charles H. Dyson School of Applied Economics and Management, Cornell SC Johnson College of Business, Cornell SC Johnson College of Business and Numerator Date Posted: 10 Mar 2025 Last Revised: 10 Mar 2025	230

All Time Top Papers

As of: 02 Jan 1997 - 24 Mar 2025

Rank	Paper	Downloads
1.	A Critical Review of Digital Marketing Madhu Bala and Deepak Verma DAV College for Girls and ISGEC Heavy Engineering Limited Date Posted: 14 Apr 2020 Last Revised: 14 Apr 2020	109,468
2.	Factors Affecting Consumer's Online Shopping Buying Behavior Anurag Pandey and Jitesh Parmar Uka Tarsadia University, Students and Independent Date Posted: 03 Jan 2019 Last Revised: 19 Mar 2019	39,039
3.	From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification Gandolfo Dominici University of Palermo - d/SEAS Date Posted: 20 Nov 2011 Last Revised: 19 Aug 2014	35,477
4.	Strategic Marketing Plan of Nike Hina Brohi, Rabel khubchandani, Joti Prithiani, Zaheer Abbas, Arslan Bhutto and Sumeet Chawla Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students Date Posted: 11 Apr 2016 Last Revised: 11 Apr 2016	32,727
5.	Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology Viswanath Venkatesh, James Y.L. Thong and Xin Xu Virginia Polytechnic Institute and State University - Pamplin College of Business, HKUST Business School and Hong Kong Polytechnic University Date Posted: 10 Feb 2012 Last Revised: 19 Jun 2014	32,561
6.	The Dishonesty of Honest People: A Theory of Self-Concept Maintenance Nina Mazar, On Amir and Dan Ariely Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business Date Posted: 12 Apr 2007 Last Revised: 08 Apr 2011	27,252
7.	What Makes Online Content Viral? Jonah A. Berger and Katherine L. Milkman University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School Date Posted: 27 Dec 2009 Last Revised: 30 Aug 2012	18,930
8.	Valuation of Brands and Intellectual Capital Pablo Fernandez IESE Business School Date Posted: 29 May 2001 Last Revised: 05 May 2023	17,598
9.	Why Do People Use Social Media? Empirical Findings and a New Theoretical Framework for Social Media Goal Pursuit Donna L. Hoffman and Thomas Novak George Washington University School of Business and George Washington University School of Business Date Posted: 23 Jan 2012 Last Revised: 20 Aug 2014	17,092
10.	'A Study on Factors Influencing on Buying Behaviour of Customers' Sudarshan Pawar and Sunil Naranje JSPM's Jayawant Institute of Management Studies and Janata Mahavidyalaya Date Posted: 15 Jul 2016 Last Revised: 15 Jul 2016	16,720

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