InnoCentive.Com (C)
Posted: 1 Mar 2012
Date Written: August 17, 2011
Abstract
InnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. This case focuses on the outcome of InnoCentive's decision to post challenges related to environmental issues created by the Gulf Oil Spill. It reviews lessons learned from this experience and asks students to consider whether InnoCentive should post challenges in response to the nuclear crises resulting from the 2011 Japanese earthquake and tsunami.
Learning Objective: To discuss the rationale for firms to participate in open innovation with external networks.
Suggested Citation: Suggested Citation
Lakhani, Karim R. and Lonstein, Eric, InnoCentive.Com (C) (August 17, 2011). Harvard Business School General Management Unit Case No. 612-027, Available at SSRN: https://ssrn.com/abstract=2014032
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