Self-Restraining Bass Models

Journal of Forecasting, Forthcoming

Posted: 20 Nov 2013 Last revised: 21 May 2015

See all articles by Xiaoying Liang

Xiaoying Liang

City University of Hong Kong - Department of Management Sciences

Lei Xie

Shanghai University of Finance and Economics - School of International Business Administration

Houmin Yan

City University of Hong Kong (CityU) - Faculty of Business

Date Written: April 25, 2013

Abstract

We extend the classic Bass diffusion model to address the case in which existing adopters could depress the growth of adoption, i.e., the diffusion process is self-restraining. Two modified Bass models are proposed according to whether the negative depressive effect is exerted on potential adopters or existing adopters. We then characterize the diffusion paths for several generalizations.

Keywords: diffusion, Bass model, self-restraining

JEL Classification: M31

Suggested Citation

Liang, Xiaoying and Xie, Lei and Yan, Houmin, Self-Restraining Bass Models (April 25, 2013). Journal of Forecasting, Forthcoming, Available at SSRN: https://ssrn.com/abstract=2256532 or http://dx.doi.org/10.2139/ssrn.2256532

Xiaoying Liang (Contact Author)

City University of Hong Kong - Department of Management Sciences ( email )

Kowloon Tong, Kowloon
Hong Kong
34428647 (Phone)

Lei Xie

Shanghai University of Finance and Economics - School of International Business Administration ( email )

777 Guo-ding Road
Shanghai, 200433
China

Houmin Yan

City University of Hong Kong (CityU) - Faculty of Business ( email )

Tat Chee Avenue, Kowloon, Hong Kong SAR
Kowloon
Hong Kong

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