Frugal and Reverse Innovations - Quo Vadis?

Simula, Henri; Hossain, Mokter; Halme, Minna

Frugal and Reverse Innovations - Quo Vadis?

Henri Simula, Mokter Hossain, Minna Halme, "Frugal and Reverse Innovations - Quo Vadis?", in Current Science, Forthcoming

9 Pages Posted: 9 May 2015

See all articles by Henri Simula

Mokter Hossain

Qatar University; Qatar University - Center for Entrepreneurship

Minna Halme

Aalto University - Department of Marketing and Management

There are 2 versions of this paper

Date Written: May 7, 2015

Abstract

There is no lack of prefixes for a term innovation in innovation discourse. Concepts of frugal innovation and reverse innovation have emerged recently and there are already several hallmark examples of them. However, extant academic literature on these concepts is still quite limited. The purpose of this article is to analytically study these concepts by investigating their in the innovation landscape. We present a conceptual framework that combines drivers behind these concepts. We also discuss future research avenues to enrich our understanding of these seemingly important topics.

Keywords: Frugal innovation, reverse innovation, innovation management

Suggested Citation: Suggested Citation

Simula, Henri and Hossain, Mokter and Hossain, Mokter and Halme, Minna, Frugal and Reverse Innovations - Quo Vadis? (May 7, 2015). Henri Simula, Mokter Hossain, Minna Halme, "Frugal and Reverse Innovations - Quo Vadis?", in Current Science, Forthcoming, Available at SSRN: https://ssrn.com/abstract=2603820