Television Advertising Effectiveness: A Cognitive Recall Mechanism

Abstract

Advertisements are the part of our lives. When we do something, where ever we stay or how we behave ourselves, advertising became the integral part of our life. Advertisements in television influenced us in many occasions for which it affects a cognitive recall approach for every television viewers. In the present study it observed that while a viewer watch a serial in television he/she often forgot the advertisements which telecasted in between the programme. But it effects when the viewer watch the same advertisement repeatedly or in different programme, however the cognitive recall response reveals the purchase action. The present paper made an attempt to build a relationship between the advertising effectiveness in television and its programmes.

Keywords: Advertising, Television, Family Drama, Ad effectiveness, Cognitive recall