The Artificial Creatives: The Rise of Combinatorial Creativity from Dall-E to ChatGPT

Abstract

This chapter considers the impact of generative AI, such as Dall-E, Jasper or ChatGPT, on artists and creatives as a category of workers and their creative outputs. The ever-evolving technology serves diverse purposes and could possibly replace humans everywhere, including the once inherently human-centered field of creativity. On one side, great emphasis will be given to the emergence of the machine as an author and how copyright law can be affected by AI. On the other side, the chapter will consider the provision of incentives to protect AI-generated creativity. Introducing incentives to bolster innovation and commercialisation of AI-generated creativity stands as a critical policy decision that will impact the future of human creations and creatives as well. Finally, this chapter will provide a set of suggestions to minimize the likely disruption to the creative market that AI-generated creativity will bring about.

Keywords: artificial intelligence, creatives, copyright law, incentives, Dall-E, ChatGPT, GPT4, Midjourney, MusicML, Jasper