Social Media – a Best Tool in Modern Marketing

Abstract

In modern times nothing has been left which is not online. Everything is available on the internet and the internet is a part of everyone's life. India has the 1/3rd position of a maximum number of net customers in the global after the USA and China. Social media plays a significant role in today's world. A few years ago they weren't so admired. But now the business market scenario changed. People prefer to be online rather than offline marketing. Companies and organizations have come up with a new way to offer their products by covering a maximum number of customers with a minimum cost. Conventional media have now been converting into social networks. Marketers use different social network platforms to promote their products. The main motive of this paper is to find out the best social media tool for buying the products in the market. For attaining the objective primary data as well as secondary data has been used with the help of SPSS.