Cash ‘n’ Careers Venture Analysis Report

117 Pages Posted: 29 Apr 2020

See all articles by Tyler L. Julien

Tyler L. Julien

Sanford Center for Financial Planning and Wellness

Matthew M. Ross

Western Michigan University

Date Written: March 20, 2020

Abstract

We offer market analysis of customer segments interested in a FinTech product to support human capital investment decisions. The market for FinTech products related to human capital investment decisions remains largely underdeveloped without services that allow for comprehensive financial scenario analysis. We outline preliminary customer discovery and market analysis considerations indicating the potential for a viable business venture.

Keywords: Commercialization, Customer Discovery, FinTech, Venture Funding, Technology Transfer

JEL Classification: I26, L26, J24

Suggested Citation

Julien, Tyler L. and Ross, Matthew M., Cash ‘n’ Careers Venture Analysis Report (March 20, 2020). Available at SSRN: https://ssrn.com/abstract=3568767 or http://dx.doi.org/10.2139/ssrn.3568767

Tyler L. Julien

Sanford Center for Financial Planning and Wellness

Kalamazoo, MI 49008
United States

HOME PAGE: http://wmich.edu/financialplanning

Matthew M. Ross (Contact Author)

Western Michigan University ( email )

3288 Schneider Hall
Kalamazoo, MI 49008-5420
United States

HOME PAGE: http://wmich.edu/finance/directory/ross

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