The Effect of Implementing SEO Techniques and Websites Design Methods on E-Tourism Development: A Study of Travel Agencies E-Tourism Websites

10th International Conference on e-Commerce in Developing Countries: With Focus on e-Tourism, ECDC 2016 2016 | conference-paper DOI: 10.1109/ECDC.2016.7492963

8 Pages Posted: 21 May 2020 Last revised: 23 Feb 2021

See all articles by Majid Mohammad Shafiee

Majid Mohammad Shafiee

University of Isfahan - Department of Management

Shirin Rahimzadeh

University of Isfahan

Reyhane Haghighizade

University of Isfahan

Date Written: 2016

Abstract

In modern societies, all activities of businesses is for participating more effectively among of market competitors and in addition to their physical presence, their virtual presence is also felt. This new sort of presence has caused that at present time we can see all businesses design websites and in this way notify their customers in the virtual space about the information of their business. As a result, it is possible that in the beginning costumers become familiar with Companies websites and then figure out the real part of the businesses that this issue takes special attention for websites design and website's position improvement in search engines. In this study, with a particular focus on the Web sites that are related to tourism centers and travel agencies, the effect of their websites design styles and implement of SEO techniques on the e-tourism development has investigated. Statistical data have been collected through distributing questionnaire among 70 users of mentioned website and after approving its validation, the results indicate that there is a significant relationship between the effective factors of affecting a proper website design and implement of SEO with the development of tourism.

Keywords: Website design, SEO techniques, E-tourism, Tourism centers, Travel agencies

Suggested Citation

Mohammad Shafiee, Majid and Rahimzadeh, Shirin and Haghighizade, Reyhane, The Effect of Implementing SEO Techniques and Websites Design Methods on E-Tourism Development: A Study of Travel Agencies E-Tourism Websites (2016). 10th International Conference on e-Commerce in Developing Countries: With Focus on e-Tourism, ECDC 2016 2016 | conference-paper DOI: 10.1109/ECDC.2016.7492963, Available at SSRN: https://ssrn.com/abstract=3585039

Majid Mohammad Shafiee (Contact Author)

University of Isfahan - Department of Management ( email )

Isfahan
Iran

Shirin Rahimzadeh

University of Isfahan ( email )

Azadi Square
Isfahan
Iran

Reyhane Haghighizade

University of Isfahan ( email )

Azadi Square
Isfahan
Iran

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
160
Abstract Views
967
Rank
467,092
PlumX Metrics