Anna Zarkada

Athens University of Economics and Business - Department of Business Administration

Athens

Greece

  • Athens University of Economics and Business - Department of Business Administration

SCHOLARLY PAPERS

4

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Scholarly Papers (4)

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1.

Concepts and Constructs for Personal Branding: An Exploratory Literature Review Approach

Number of pages: 10 Posted: 30 Jan 2012
Anna Zarkada
Athens University of Economics and Business - Department of Business Administration
Downloads 4,301 (4,068)
Citation 3

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personal branding, literature review, branding

2.

The Effect of Performative and Social Legitimation on Brand Equity: A Customer – Based Approach

Number of pages: 10 Posted: 30 Jan 2012
Anna Zarkada and Ilias Kapareliotis
Athens University of Economics and Business - Department of Business Administration and Abertay Dundee University
Downloads 175 (291,364)

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3.

Factors Affecting Greek Adolescents' Choices of Drinks and Sweets for School Snacks

Number of pages: 10 Posted: 30 Jan 2012
Smaro Papakonstantinou, Anna Zarkada and Ilias Kapareliotis
affiliation not provided to SSRN, Athens University of Economics and Business - Department of Business Administration and Abertay Dundee University
Downloads 124 (384,733)

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consumer behaviour, teen marketing, food marketing

4.

Training Young Female Entrepreneurs on a National-Scale: The Greek 'Genesis' Project Case Study

Number of pages: 12 Posted: 30 Jan 2012
Ilias Kapareliotis and Anna Zarkada
Abertay Dundee University and Athens University of Economics and Business - Department of Business Administration
Downloads 84 (501,735)

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gender issues, education and training, entrepreneurship