Sandra S. Liu

Purdue University

610 Purdue Mall

West Lafayette, IN 47907

United States

  • Purdue University

SCHOLARLY PAPERS

3

DOWNLOADS

181

TOTAL CITATIONS

2

Scholarly Papers (3)

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1.

Globalization, Marketing Resources, and Performance: Evidence from China

Journal of the Academy of Marketing Science, 33 (1), 50-65, 2005
Number of pages: 16 Posted: 05 May 2013
Xueming Luo, K. Sivakumar and Sandra S. Liu
Temple University, Lehigh University and Purdue University
Downloads 93 (609,017)
Citation 1

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marketing resources, globalization, firm performance, resource-based theory, market orientation, entrepreneurial orientation, innovative capability, global sourcing, global marketing, global partnership, China, emerging markets

2.

The Moderating Role of Institutional Networking in the Customer Orientation – Trust/Commitment – Performance Causal Chain in China

Journal of the Academy of Marketing Science, 36(2), 202-214, 2008
Number of pages: 13 Posted: 05 May 2013
Xueming Luo, Maxwell Hsu and Sandra S. Liu
Temple University, University of Wisconsin - Whitewater - College of Business and Economics and Purdue University
Downloads 88 (630,336)
Citation 1

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Channel networking, Government networking, Customer orientation, Customer trust, Firm Performance, China

3.

Integrating Customer Orientation, Corporate Entrepreneurship, and Learning Orientation in Organizations-in-Transition: An Empirical Study

International Journal of Research in Marketing 19 (2002), 367–382
Posted: 21 Dec 2016
Sandra S. Liu, Xueming Luo and Yi-Zheng Shi
Purdue University, Temple University and Hong Kong Baptist University (HKBU)

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Customer orientation, Corporate entrepreneurship, Learning orientation, Transitional economy