Arnold Japutra

Universitas Indonesia

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The Dark Side of Brand Community: The Role of Brand Identification, Community Identification, Brand Passion and Shopping Motivation

The University of Auckland Business School Research Paper, Journal of Product & Brand Management, 33(7), 815-827

Posted: 30 Jun 2026

Putri Dini Azizi, Arnold Japutra, Luis Arango and Joohee Kim

University of Indonesia, Universitas Indonesia, University of Auckland Business School and The University of Western Australia

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Arnold Japutra

Universitas Indonesia

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Scholarly Papers (1)

The Dark Side of Brand Community: The Role of Brand Identification, Community Identification, Brand Passion and Shopping Motivation

Abstract: