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Jakkawat Laphet

Iqra Business School - University Geomatika Malaysia

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Drivers of Carbon Credit Adoption among Low-Cost Airline Passengers in Thailand: APLS-SEM Study of Consumer Attitudes, Perceived Value, and Behavioral Intention

International Review of Management and Marketing, volume 16, issue 4, 2026[10.32479/irmm.23298]
Number of pages: 9 Posted: 11 May 2026
บดินทร์ พญาพรหม, Pathom Sawatmuang, Worachot Sribua, Jakkawat Laphet and Duangrat Tandamrong
Advanced Executive Management School, Asia eLearning Management Center, Singapore, Iqra Business School - University Geomatika Malaysia, Iqra Business School - University Geomatika Malaysia and Mahasarakham Business School, Mahasarakham University, Thailand
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Abstract:

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Consumer Behavior, Sustainable Marketing, Low-Cost Airlines, Carbon Credit Adoption, Perceived Value, Trust in Sustainability Programs, Thailand JEL Classifications: L83, Z32, Z33, Q56