default author photo

Pathom Sawatmuang

Asia eLearning Management Center, Singapore

  • Asia eLearning Management Center, Singapore

SCHOLARLY PAPERS

4

DOWNLOADS

2,219

TOTAL CITATIONS

2

Scholarly Papers (4)

Actions:
Email selected abstracts
1.

The Impact of Online Influencers on Consumers' Purchase Intention of Japanese Food in Bangkok

Journal of Management in Business, Healthcare, and Education, Vol.1(1), No. 7: 1-16, December 2021
Number of pages: 16 Posted: 28 Mar 2022
Pornpoj Laohasukkasem, Wasutida Nurittamont and Pathom Sawatmuang
Unitar International University, Rajamangala University of Technology and Asia eLearning Management Center, Singapore
Downloads 1,823 (23,435)

Abstract:

Loading...

online influencers, credibility, trust, attractiveness, expertise, purchase intention

2.

Factors Affecting Customer Satisfaction Using Online GPS Tracking Services in Thailand

Journal of Management in Business, Healthcare, and Education, Vol.1(1), 1-17, December 2021
Number of pages: 17 Posted: 22 Mar 2022
Fareeda Raksa, Wasutida Nurittamont and Pathom Sawatmuang
Unitar International University, Rajamangala University of Technology and Asia eLearning Management Center, Singapore
Downloads 210 (369,861)

Abstract:

Loading...

perceived service quality, perceived value, perceived ease of use, perceived usefulness, customer satisfaction

3.

Antecedents of Online Consumers' Intention to Buy in Bangkok, Thailand

Journal of Management in Business, Healthcare, and Education, Vol.1(2), No. 8: 1-12, January 2022
Number of pages: 12 Posted: 09 Mar 2022
Malisa Vatunyou, Wasutida Nurittamont and Pathom Sawatmuang
Unitar International University, Rajamangala University of Technology and Asia eLearning Management Center, Singapore
Downloads 178 (426,635)
Citation 2

Abstract:

Loading...

Customer trust, customer awareness, website design quality, customer attitude, online customers’ intention to buy

4.

Drivers of Carbon Credit Adoption among Low-Cost Airline Passengers in Thailand: APLS-SEM Study of Consumer Attitudes, Perceived Value, and Behavioral Intention

International Review of Management and Marketing, volume 16, issue 4, 2026[10.32479/irmm.23298]
Number of pages: 9 Posted: 11 May 2026
บดินทร์ พญาพรหม, Pathom Sawatmuang, Worachot Sribua, Jakkawat Laphet and Duangrat Tandamrong
Advanced Executive Management School, Asia eLearning Management Center, Singapore, Iqra Business School - University Geomatika Malaysia, Iqra Business School - University Geomatika Malaysia and Mahasarakham Business School, Mahasarakham University, Thailand
Downloads 8 (1,555,090)

Abstract:

Loading...

Consumer Behavior, Sustainable Marketing, Low-Cost Airlines, Carbon Credit Adoption, Perceived Value, Trust in Sustainability Programs, Thailand JEL Classifications: L83, Z32, Z33, Q56