Rattanakosin, Nakhonpathom 73170
Thailand
Rajamangala University of Technology
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Live stream marketing, Facebook Live, social media marketing activities, entertainment, interactivity, word of mouth, perceived trust, purchase intention
healthcare service, marketing mix (7Ps), patient satisfaction, clinics, quality
service quality, SERVQUAL, customer loyalty, COVID-19 pandemic, hotel business
electronic word of mouth (e-WOM), perceived value, ready-to-eat, purchase intention, digital marketing
online influencers, credibility, trust, attractiveness, expertise, purchase intention
Social Media Advertising Value, Consumer Personal Factor, Technology Acceptance, Online Purchase Intention
Social Media, Marketing Activities, Revisit Intention, Beauty Clinic
Mathematical Problem-Solving Competency, Teacher Teaching, Mathematics Achievement Motivation, Attitude Towards Mathematics
perceived service quality, perceived value, perceived ease of use, perceived usefulness, customer satisfaction
Customer Relationship Management, Customer Experience Quality, Corporate Image, Customer Loyalty
Professional knowledge & skills, professional values, professional working experience, accountants' success, competency
Customer trust, customer awareness, website design quality, customer attitude, online customers’ intention to buy
Integrated Marketing Communication, Trust, Technology Adoption, Purchasing Intention
Thai Amulets, Monks, Religious Beliefs, Psychology, Buddhism, Cultural Identity
