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Cattaliya Charoensereechai

European International University

  • European International University

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Understanding the Effect of Social Media Advertising Values on Online Purchase Intention: A Case of Bangkok, Thailand

Asian Administration & Management Review, Vol. 5, No. 2, 2022
Number of pages: 11 Posted: 09 May 2022
Cattaliya Charoensereechai, Wasutida Nurittamont, บดินทร์ พญาพรหม and Supaprawat Siripipatthanakul
European International University, Rajamangala University of Technology, Advanced Executive Management School and Bangkok Thonburi University, Thailand
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Social Media Advertising Value, Consumer Personal Factor, Technology Acceptance, Online Purchase Intention

2.

Understanding the Effect of Social Media Advertising Values on Online Purchase Intention: A Case Study of Bangkok, Thailand

Asian Administration & Management Review, Vol. 5, No. 2
Number of pages: 11 Posted: 16 Aug 2023
Cattaliya Charoensereechai, Wasutida Nurittamont, บดินทร์ พญาพรหม and Supaprawat Siripipatthanakul
European International University, Rajamangala University of Technology, Advanced Executive Management School and Asia eLearning Management Center, Singapore
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Social Media Advertising Value, Consumer Personal Factor, Technology Acceptance, Online Purchase Intention