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Pattanapong Chana

Unitar International University

  • Unitar International University

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Effect of the Service Marketing Mix (7Ps) on Patient Satisfaction for Clinic Services in Thailand

International Journal of Business, Marketing and Communication, 1(2), No. 13, 1-12, Oct 2021
Number of pages: 12 Posted: 18 Nov 2021 Last Revised: 06 Feb 2022
Pattanapong Chana, Supaprawat Siripipatthanakul, Wasutida Nurittamont and บดินทร์ พญาพรหม
Unitar International University, Bangkok Thonburi University, Thailand, Rajamangala University of Technology and Advanced Executive Management School
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Citation 10

Abstract:

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healthcare service, marketing mix (7Ps), patient satisfaction, clinics, quality