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Phatnarin Kahokaew

Faculty of Business Administration and Information Technology, Rajamangala University of Technology Suvarnabhumi, Thailand

60 Moo 3 Asian Highway, Phranakhon Si Ayutthaya

Phranakhon Si Ayutthaya 13000

Thailand

  • Faculty of Business Administration and Information Technology, Rajamangala University of Technology Suvarnabhumi, Thailand

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The Influence of Customer Relationship Management and Customer Experience Quality on Customer Loyalty of Thai Credit Retail Bank Public Company Limited: Testing the Role of Corporate Image as a Mediator Variable

Asian Administration & Management Review, Vol. 4, No. 2, 2021
Number of pages: 10 Posted: 17 Dec 2021
Phatnarin Kahokaew and Wasutida Nurittamont
Faculty of Business Administration and Information Technology, Rajamangala University of Technology Suvarnabhumi, Thailand and Rajamangala University of Technology
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Customer Relationship Management, Customer Experience Quality, Corporate Image, Customer Loyalty