Wannalak Sosanuy

Unitar International University

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Effect of Electronic Word of Mouth (E-WOM) and Perceived Value on Purchase Intention During the COVID-19 Pandemic: The Case of Ready-To-Eat Food

International Journal of Behavioral Analytics, 1(2), No. 10, 1-16, 2021

Number of pages: 16 Posted: 22 Dec 2021

Wannalak Sosanuy, Supaprawat Siripipatthanakul, Wasutida Nurittamont and บดินทร์ พญาพรหม

Unitar International University, Bangkok Thonburi University, Thailand, Rajamangala University of Technology and Advanced Executive Management School

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