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Pornpoj Laohasukkasem

Unitar International University

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Scholarly Papers (1)

1.

The Impact of Online Influencers on Consumers' Purchase Intention of Japanese Food in Bangkok

Journal of Management in Business, Healthcare, and Education, Vol.1(1), No. 7: 1-16, December 2021
Number of pages: 16 Posted: 28 Mar 2022
Pornpoj Laohasukkasem, Wasutida Nurittamont and Pathom Sawatmuang
Unitar International University, Rajamangala University of Technology and Asia eLearning Management Center, Singapore
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Abstract:

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online influencers, credibility, trust, attractiveness, expertise, purchase intention