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Portia Bass

affiliation not provided to SSRN

SCHOLARLY PAPERS

1

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102

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0

Scholarly Papers (1)

1.

Virtual Bass Model and the Left-Hand Data-Truncation Bias in Diffusion of Innovation Studies

Jiang, Z., F. M. Bass, P. I. Bass. "The Virtual Bass Model and the Left-Hand Data-Truncation Bias in Diffusion of Innovation Studies." International Journal of Research in Marketing, Vol. 23, No. 1, March 2006, pp. 93-106
Number of pages: 41 Posted: 07 Feb 2018
The Chinese University of Hong Kong, Shenzhen, affiliation not provided to SSRN (deceased) and affiliation not provided to SSRN
Downloads 102 (684,672)

Abstract:

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Bass Model, Diffusion of Innovations, New Product Forecasting, Left-Hand Truncation Bias, Guessing by Analogy