Zheyin Gu

Independent

No Address Available

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Scholarly Papers (1)

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Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction

Marketing Science, Vol. 32, No. 4, 2013; pp. 652-668; DOI: 10.1287/mksc.2013.0778
Posted: 13 Nov 2013
Zheyin Gu and Yunchuan Liu
Independent and University of Illinois at Urbana-Champaign

Abstract:

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consumer fit search, shelf layout, distribution channel, retailing, game theory