Xinshu Zhao

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Reconsidering Baron and Kenny: Myths and Truths About Mediation Analysis

Journal of Consumer Research, Vol. 37, August 2010
Number of pages: 10 Posted: 20 Feb 2010
Xinshu Zhao, John G. Lynch and Qimei Chen
affiliation not provided to SSRN, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Shidler College of Business, University of Hawaii
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Citation 14

Abstract:

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Mediation Analysis, Methodology