Xinshu Zhao

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Reconsidering Baron and Kenny: Myths and Truths About Mediation Analysis

Journal of Consumer Research, Vol. 37, August 2010

Number of pages: 10 Posted: 20 Feb 2010

Xinshu Zhao, John G. Lynch and Qimei Chen

affiliation not provided to SSRN, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Shidler College of Business, University of Hawaii

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