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Ken Wong

U21Global Graduate School

88B, Level Three, Amoy Street

Singapore, 069907

Singapore

  • U21Global Graduate School

SCHOLARLY PAPERS

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Scholarly Papers (3)

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1.

Diamonds are No Longer Forever: Finding New Ways to Prosper in a Weak Economy

U21Global Authentic Assessment Series No. AA-2009-009
Posted: 08 May 2010
Clemens Bechter and Ken Wong
Thammasat University - Faculty of Commerce and Accountancy and U21Global Graduate School

Abstract:

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Diamonds, Jewellery, Promotion, New product development, Channel development, Luxury goods, Gem Diamonds, United Kingdom

2.

Getting Smart in the Smartphone Market: New Marketing Strategy for i-Mate

U21Global Authentic Assessment Series No. AA-2009-007
Posted: 07 May 2010
Ken Wong
U21Global Graduate School

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Smartphone, Wireless communications devices, PDA, Corporate restructuring, Marketing, New product development, i-mate, Dubai, United Arab Emirates

3.

Flying Like a Bird with Jetpack: The New Human Flying Machine from Inventor Glenn Martin

U21Global Authentic Assessment Series, No. AA-2009-008
Posted: 07 May 2010
Paul Ballantine and Ken Wong
University of Canterbury and U21Global Graduate School

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Aviation, Transportation, Aircraft, New product development, Entrepreneurship, Invention, New Zealand