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Clemens Bechter

Thammasat University - Faculty of Commerce and Accountancy

Bangkok, 10200

Thailand

  • Thammasat University - Faculty of Commerce and Accountancy

SCHOLARLY PAPERS

12

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1,756

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Scholarly Papers (12)

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1.

Comparative National Cultural Perspective: Kazakhstan and the Middle East

Number of pages: 6 Posted: 18 Apr 2011 Last Revised: 16 Nov 2011
Clemens Bechter and Oksana Grigoryants
Thammasat University - Faculty of Commerce and Accountancy and Euro*MBA
Downloads 1,133 (47,612)

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Arabia, Middle East, Kazakhstan, cross-cultural management, comparative study, Hofstede, GLOBE project.

2.

Cultural Intelligence of German Expatriate Spouses in Shanghai, China - Preliminary Findings

Number of pages: 18 Posted: 18 May 2011
Clemens Bechter and Yves Gorat Stommel
Thammasat University - Faculty of Commerce and Accountancy and affiliation not provided to SSRN
Downloads 202 (380,469)

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Cultural intelligence, CQ, CCQ, expatriate, spouse, China, cross-cultural, national culture

3.

Can Tourism Save the Vietnamese Dong?

Number of pages: 19 Posted: 01 Aug 2011
Clemens Bechter and Stefan Jentzsch
Thammasat University - Faculty of Commerce and Accountancy and Perella Weinberg Partners
Downloads 190 (401,336)

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tourism, Vietnam, trade deficit, foreign exchange, dong, Greater Mekong Subregion, Grounded Theory

4.

Simulation Games as Replication of Real Business

Number of pages: 7 Posted: 25 Jul 2011 Last Revised: 27 Jul 2011
Stefan Jentzsch and Clemens Bechter
Perella Weinberg Partners and Thammasat University - Faculty of Commerce and Accountancy
Downloads 108 (659,652)

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5.

World Stem Cells Clinic

Number of pages: 5 Posted: 01 Dec 2017 Last Revised: 03 Dec 2017
Clemens Bechter
Thammasat University - Faculty of Commerce and Accountancy
Downloads 69 (891,180)

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medical tourism, stem cells, Mexico

6.

Sino-Vintners SE

Number of pages: 4 Posted: 01 Dec 2017 Last Revised: 03 Dec 2017
Clemens Bechter
Thammasat University - Faculty of Commerce and Accountancy
Downloads 54 (1,031,043)

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marketing; wine; high net-worth Chinese

7.

From Wisdom to Wisdom of the Crowd and Crowdfunding

Journal of Communication and Computer, Forthcoming
Posted: 06 Dec 2011 Last Revised: 24 Nov 2017
Clemens Bechter, Stefan Jentzsch and Michael Frey
Thammasat University - Faculty of Commerce and Accountancy, Perella Weinberg Partners and University of Freiburg

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Crowdfunding, wisdom, philosophy, crowd, cross-cultural

8.

PocketSherpa: Connecting Travelers with Locals in the Online Marketplace

U21Global Authentic Assessment Series No. AA-2011-002
Posted: 09 Feb 2011
Clemens Bechter and Amy Wong
Thammasat University - Faculty of Commerce and Accountancy and U21Global Graduate School

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Marketing strategy, e-business, branding, customer loyalty, alliances, online travel, PocketSherpa, Localyte

9.

Brand India: Destination Marketing through Country Branding

U21Global Authentic Assessment Series No. AA-2011-003
Posted: 09 Feb 2011
Clemens Bechter and Amy Wong
Thammasat University - Faculty of Commerce and Accountancy and U21Global Graduate School

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Marketing strategy, country branding, positioning, international partnerships

10.

Diamonds are No Longer Forever: Finding New Ways to Prosper in a Weak Economy

U21Global Authentic Assessment Series No. AA-2009-009
Posted: 08 May 2010
Clemens Bechter and Ken Wong
Thammasat University - Faculty of Commerce and Accountancy and U21Global Graduate School

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Diamonds, Jewellery, Promotion, New product development, Channel development, Luxury goods, Gem Diamonds, United Kingdom

11.

Krating Daeng: Devising a Marketing Strategy for the Thailand Market

U21Global Authentic Assessment Series, No. AA-2009-002
Posted: 05 May 2010 Last Revised: 02 Jun 2011
Clemens Bechter and Amy Wong
Thammasat University - Faculty of Commerce and Accountancy and U21Global Graduate School

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Marketing strategy, Positioning, Branding, Beverage industry, Krating Daeng, Thailand

12.

Tata Motors and its Global Marketing Efforts: Managing the Synergies between Land Rover and Jaguar

U21Global Authentic Assessment Series, No. AA-2009-004
Posted: 05 May 2010
Clemens Bechter and Amy Wong
Thammasat University - Faculty of Commerce and Accountancy and U21Global Graduate School

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Global marketing, Branding, Competition, Automobile industry, Tata Motors, India

Other Papers (1)

Total Downloads: 1,187
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1.

Case Study: Microsoft Retail Stores

Number of pages: 3 Posted: 23 Mar 2014 Last Revised: 24 Nov 2017
Clemens Bechter and Giovanni Camporelli
Thammasat University - Faculty of Commerce and Accountancy and Euro*MBA
Downloads 1,187

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Microsoft, retailing, distribution, channel conflict, stores