Yunhui Huang

Independent

United States

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When Giving Money Does Not Work: The Differential Effects of Monetary Versus In-Kind Rewards in Referral Reward Programs

International Journal of Research in Marketing, Forthcoming

Number of pages: 44 Posted: 24 Aug 2013 Last Revised: 25 Aug 2013

Liyin Jin and Yunhui Huang

Fudan University - School of Management and Independent

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