default author photo

Liyin Jin

Fudan University - School of Management

670 Handan Road

Shanghai

China

  • Fudan University - School of Management

SCHOLARLY PAPERS

2

DOWNLOADS

946

TOTAL CITATIONS

5

Scholarly Papers (2)

Actions:
Email selected abstracts
1.

Fee-based Screening and Referral Programs: Evidence from Credit Card Contracts

Number of pages: 28 Posted: 04 May 2018 Last Revised: 09 Nov 2024
Liyin Jin, Jaimie W. Lien and Junji Xiao
Fudan University - School of Management, Shandong University - Center for Economic Research and Lingnan University - Department of Economics
Downloads 630 (105,289)

Abstract:

Loading...

credit card spending, referral status, contract choice, fee structures, retention

2.

When Giving Money Does Not Work: The Differential Effects of Monetary Versus In-Kind Rewards in Referral Reward Programs

International Journal of Research in Marketing, Forthcoming
Number of pages: 44 Posted: 24 Aug 2013 Last Revised: 25 Aug 2013
Liyin Jin and Yunhui Huang
Fudan University - School of Management and Independent
Downloads 316 (240,043)
Citation 5

Abstract:

Loading...

Referral reward programs, Monetary rewards, In-kind reward, Customer acquisition