Rebecca Wang

Lehigh University - College of Business

Assistant Professor of Marketing

Bethlehem, PA 18015

United States

SCHOLARLY PAPERS

1

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0

Scholarly Papers (1)

1.

The Effects of COVID-19 on Mobile App Usage

Number of pages: 37 Posted: 02 Dec 2020 Last Revised: 04 Dec 2020
Mengzhou Zhuang, Eric Fang, Rebecca Wang and Yoonju Han
The University of Hong Kong - Faculty of Business and Economics, Lehigh University - College of Business, Lehigh University - College of Business and Lehigh University - College of Business
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Abstract:

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Mobile app engagement; Platform-based apps; Branded independent apps; Pandemic; Offline risk; Social deprivation; Regression discontinuity in time