Siyuan Liu

Pennsylvania State University - Smeal College of Business

University Park, PA 16802

United States

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Mobile Targeting Using Customer Trajectory Patterns

Number of pages: 52 Posted: 03 May 2017 Last Revised: 30 Apr 2020

Anindya Ghose, Beibei Li and Siyuan Liu

New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Pennsylvania State University - Smeal College of Business

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