Michael Parent

Simon Fraser University (SFU)

8888 University Drive

Burnaby, British Columbia V5A 1S6

Canada

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Instant Innovation: From Zero to Full Speed in Fifteen Years

Journal of Advertising Research, March 2011

Number of pages: 15 Posted: 03 Jan 2014

Colin Campbell, Michael Parent and Kirk Plangger

Monash University, Simon Fraser University (SFU) and King's College London

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