Kirk Plangger

King's College London

Lecturer in Marketing

London, SE1 9NN

United Kingdom

http://www.kcl.ac.uk/sspp/departments/management/people/academic/Plangger.aspx

SCHOLARLY PAPERS

6

DOWNLOADS

800

SSRN CITATIONS

3

CROSSREF CITATIONS

2

Scholarly Papers (6)

1.

Is It All a Game? Understanding the Principles of Gamification

Business Horizons, Vol. 58, No. 4, 2015
Number of pages: 10 Posted: 25 Jul 2015
Simon Fraser University (SFU) - Beedie School of Business, King's College London, Segal Graduate School of Business, Simon Fraser University (SFU) - Beedie School of Business and Simon Fraser University - Segal Graduate School of Business
Downloads 571 (53,729)

Abstract:

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Gamification, Experience, Mechanics, Dynamics, Emotions, Behavior change, Motivation, American Idol

2.

Dynamic Game Plans: Using Gamification to Entrain Strategic Renewal with Environmental Velocity

McCarthy, I., Plangger, K., Robson, K., Kietzmann, J. & Pitt, L. (2019) Dynamic game plans: using gamification to entrain strategic renewal with environmental velocity.” in Handbook of Strategic Renewal edited by Aybars Tuncdogan, Adam Lindgreen, Frans van den Bosch and Henk Volberda., pages 391-405
Number of pages: 16 Posted: 30 Jan 2019 Last Revised: 14 Jun 2019
Simon Fraser University (SFU) - Beedie School of Business, King's College London, Simon Fraser University (SFU) - Beedie School of Business, Segal Graduate School of Business and Simon Fraser University - Segal Graduate School of Business
Downloads 68 (375,762)

Abstract:

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strategic renewal, gamification, industry velocity, change, management control systems, entrainment

3.

Mobility at Work - A Typology of Mobile Communities of Practice and Contextual Ambidexterity

Kietzmann, J., Plangger, K., Eaton, B., Heilgenberg, K., Pitt, L., & Berthon, P. (March 2013). Mobility at work: A typology of mobile communities of practice and contextual ambidexterity. The Journal of Strategic Information Systems, 22(4), 282-297.
Number of pages: 16 Posted: 06 Nov 2014
Simon Fraser University - Segal Graduate School of Business, King's College London, University of Oslo, Simon Fraser University, Simon Fraser University - Segal Graduate School of Business and Bentley University
Downloads 68 (375,762)
Citation 2

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Communities of practice, Mobile technology, Ambidexterity, Organizational alignment, Adaptability and discretion, Mobility, Knowledge management

4.

Consumer Creativity and the World's Biggest Brand

Int. J. Technology Marketing, Vol. 9, No. 1, 2014
Number of pages: 12 Posted: 03 Jan 2014
Kirk Plangger and Karen Robson
King's College London and Simon Fraser University (SFU) - Beedie School of Business
Downloads 62 (394,081)
Citation 1

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creative consumers, consumer creativity, creativity continuum, novelty, utility, consumer-generated product uses, Coca-Cola

5.

Instant Innovation: From Zero to Full Speed in Fifteen Years

Journal of Advertising Research, March 2011
Number of pages: 15 Posted: 03 Jan 2014
Colin Campbell, Michael Parent and Kirk Plangger
Monash University, Simon Fraser University (SFU) and King's College London
Downloads 18 (598,446)

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online research, scoping review, advertising research

6.

Nomen Est Omen: Formalizing Customer Labeling Theory

Plangger, K., Kietzmann, J. H., Pitt, L. F., Berthon, P., & Hannah, D. (2013). Nomen est omen: formalizing customer labeling theory. AMS review, 3(4), 193-204.
Number of pages: 12 Posted: 06 Nov 2014
King's College London, Simon Fraser University - Segal Graduate School of Business, Simon Fraser University - Segal Graduate School of Business, Bentley University and Simon Fraser University - Management and Organizational Studies Area
Downloads 13 (632,590)

Abstract:

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Labeling theory, Customer labels, Customer relationship management, Expectations management, Customer service quality, Psychological contracts, Organizational communication