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Kirk Plangger

King's College London

Lecturer in Marketing

London, SE1 9NN

United Kingdom

http://www.kcl.ac.uk/sspp/departments/management/people/academic/Plangger.aspx

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    • Tel: 442078484631
SCHOLARLY PAPERS

8

DOWNLOADS

2,113

TOTAL CITATIONS

6

Scholarly Papers (8)

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1.

Is It All a Game? Understanding the Principles of Gamification

Business Horizons, Vol. 58, No. 4, 2015
Number of pages: 10 Posted: 25 Jul 2015
Karen Robson, Kirk Plangger, Jan Kietzmann, Ian P. McCarthy and Leyland Pitt
Simon Fraser University (SFU) - Beedie School of Business, King's College London, Segal Graduate School of Business, Simon Fraser University (SFU) - Beedie School of Business and Simon Fraser University - Segal Graduate School of Business
Downloads 1,166 (46,628)

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Gamification, Experience, Mechanics, Dynamics, Emotions, Behavior change, Motivation, American Idol

2.

Play, games and gamification: Possibilities for customer loyalty

Lam, J., Robson, K., Plangger, K., Kietzmann, J.H., Pitt, L. and McCarthy, I., 2022. Play, games and gamification: Possibilities for customer loyalty. In the Handbook of research in customer loyalty (pp. 173-188). Edward Elgar. ISBN: 978 1 80037 162 0
Number of pages: 29 Posted: 18 Jul 2022
Joey Lam, Karen Robson, Kirk Plangger, Jan Kietzmann, Ian P. McCarthy and Leyland Pitt
affiliation not provided to SSRN, affiliation not provided to SSRN, King's College London, Segal Graduate School of Business, Simon Fraser University (SFU) - Beedie School of Business and Simon Fraser University (SFU) - Beedie School of Business
Downloads 293 (274,231)

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lay, games, gamification, marketing, customer loyalty

3.

Dynamic Game Plans: Using Gamification to Entrain Strategic Renewal with Environmental Velocity

McCarthy, I., Plangger, K., Robson, K., Kietzmann, J. & Pitt, L. (2019) Dynamic game plans: using gamification to entrain strategic renewal with environmental velocity.” in Handbook of Strategic Renewal edited by Aybars Tuncdogan, Adam Lindgreen, Frans van den Bosch and Henk Volberda., pages 391-405
Number of pages: 16 Posted: 30 Jan 2019 Last Revised: 14 Jun 2019
Ian P. McCarthy, Kirk Plangger, Karen Robson, Jan Kietzmann and Leyland Pitt
Simon Fraser University (SFU) - Beedie School of Business, King's College London, Simon Fraser University (SFU) - Beedie School of Business, Segal Graduate School of Business and Simon Fraser University - Segal Graduate School of Business
Downloads 242 (317,870)
Citation 2

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strategic renewal, gamification, industry velocity, change, management control systems, entrainment

4.

Mobility at Work - A Typology of Mobile Communities of Practice and Contextual Ambidexterity

Kietzmann, J., Plangger, K., Eaton, B., Heilgenberg, K., Pitt, L., & Berthon, P. (March 2013). Mobility at work: A typology of mobile communities of practice and contextual ambidexterity. The Journal of Strategic Information Systems, 22(4), 282-297.
Number of pages: 16 Posted: 06 Nov 2014
Jan Kietzmann, Kirk Plangger, Ben Eaton, Kerstin Heilgenberg, Leyland Pitt and Pierre R. Berthon
Simon Fraser University - Segal Graduate School of Business, King's College London, University of Oslo, Simon Fraser University, Simon Fraser University - Segal Graduate School of Business and Bentley University
Downloads 142 (527,599)
Citation 2

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Communities of practice, Mobile technology, Ambidexterity, Organizational alignment, Adaptability and discretion, Mobility, Knowledge management

5.

Consumer Creativity and the World's Biggest Brand

Int. J. Technology Marketing, Vol. 9, No. 1, 2014
Number of pages: 12 Posted: 03 Jan 2014
Kirk Plangger and Karen Robson
King's College London and Simon Fraser University (SFU) - Beedie School of Business
Downloads 93 (730,864)
Citation 1

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creative consumers, consumer creativity, creativity continuum, novelty, utility, consumer-generated product uses, Coca-Cola

6.

Principles of Responsible Digital Implementation: Developing Operational Resilience to Reduce Resistance to Digital Innovations

Number of pages: 26 Posted: 01 Oct 2023
Zixuan Cheng, Francesca Bonetti, Anouk de Regt, Joel Lo Ribeiro and Kirk Plangger
University of Sussex, affiliation not provided to SSRN, Utrecht University, King's College London and King's College London
Downloads 78 (852,604)
Citation 1

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Responsible digital implementation, operational resilience, technological disruption, stakeholder resistance and buy-in, discursive channels

7.

Nomen Est Omen: Formalizing Customer Labeling Theory

Plangger, K., Kietzmann, J. H., Pitt, L. F., Berthon, P., & Hannah, D. (2013). Nomen est omen: formalizing customer labeling theory. AMS review, 3(4), 193-204.
Number of pages: 12 Posted: 06 Nov 2014
Kirk Plangger, Jan Kietzmann, Leyland Pitt, Pierre R. Berthon and David R. Hannah
King's College London, Simon Fraser University - Segal Graduate School of Business, Simon Fraser University - Segal Graduate School of Business, Bentley University and Simon Fraser University - Management and Organizational Studies Area
Downloads 53 (1,052,702)

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Labeling theory, Customer labels, Customer relationship management, Expectations management, Customer service quality, Psychological contracts, Organizational communication

8.

Instant Innovation: From Zero to Full Speed in Fifteen Years

Journal of Advertising Research, March 2011
Number of pages: 15 Posted: 03 Jan 2014
Colin Campbell, Michael Parent and Kirk Plangger
Monash University, Simon Fraser University (SFU) and King's College London
Downloads 46 (1,133,231)

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online research, scoping review, advertising research