Luping Sun

Peking University - Guanghua School of Management

PhD student of Marketing

Beijing, Beijing 100871

China

  • Peking University - Guanghua School of Management

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Estimating Promotion Effects Using Big Data: A Partially Profiled LASSO Model With Endogeneity Correction

Number of pages: 53 Posted: 29 Nov 2018
Luping Sun, Xiaona Zheng, Ying Jin, Minghua Jiang and Hansheng Wang
Peking University - Guanghua School of Management, Guanghua School of Management Peking University, Peking University - Guanghua School of Management, Peking University and Peking University - Guanghua School of Management
Downloads 170 (381,347)

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Partially Profiled LASSO, Endogeneity, Promotion, Retailer Sales, Profits

2.

Consumer Preference for Variety in Product Bundles: The Moderating Role of Evaluation Mode

International Journal of Research in Marketing, 2013, Forthcoming
Number of pages: 8 Posted: 29 Sep 2013
Xia Wang, Luping Sun and Hean Tat Keh
Peking University - Guanghua School of Management, Peking University - Guanghua School of Management and Monash University
Downloads 132 (470,575)

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Variety, Product bundles, Evaluation mode, Satiation