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Feisal Murshed

Towson University

8000 York Road, ST 100A

Towson, MD 21204

United States

  • Towson University

SCHOLARLY PAPERS

2

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63

TOTAL CITATIONS

1

Scholarly Papers (2)

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1.

Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty

Marketing Science. 27(3), May-June 2008, 430-442
Number of pages: 13 Posted: 19 Oct 2013
Vikas Mittal, Lawrence Feick and Feisal Murshed
Rice University, University of Pittsburgh and Towson University
Downloads 63 (942,565)
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research; financial impact; salary; publication

2.

The Right Way to Manage Unprofitable Customers

Harvard Business Review, Vol. 86, No. 4, 2008
Posted: 20 Oct 2013
Vikas Mittal, Matthew Sarkees, Matthew Sarkees and Feisal Murshed
Rice University, Pennsylvania State University - Great Valley School of Graduate Professional StudiesPennsylvania State University - Great Valley School of Graduate Professional Studies and Towson University

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Customer Relations, Management, Disinvestment, Business-To-Business Transactions, Business-To-Consumer Transactions, Strategic Planning, Profitability, Customer Lifetime Value, Marketing Strategy, Relationship Marketing, Business Planning, Customer Orientation, Market Orientation