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Vikas Mittal

Rice University

Professor

6100 South Main Street

250 McNair

Houston, TX 77005-1892

United States

SCHOLARLY PAPERS

98

DOWNLOADS
Rank 1,114

SSRN RANKINGS

Top 1,114

in Total Papers Downloads

52,207

TOTAL CITATIONS
Rank 2,577

SSRN RANKINGS

Top 2,577

in Total Papers Citations

179

Scholarly Papers (98)

1.

Customer Satisfaction: A Strategic Review and Guidelines for Managers

MSI Fast Forward Series, Marketing Science Institute, Cambridge, MA, 2010
Number of pages: 28 Posted: 27 Oct 2013
Vikas Mittal and Carly Frennea
Rice University and Jones Graduate School of Business
Downloads 6,152 (3,227)
Citation 1

Abstract:

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customer satisfaction

2.

Customer Engagement Behavior: Theoretical Foundations and Research Directions

Journal of Service Research 13(3), August, 253-266, (2010)
Number of pages: 15 Posted: 15 Oct 2013
University of Groningen - Faculty of Economics and Business, Boston College - Department of Marketing, Rice University, Free University of Berlin (FUB), TNS Infratest and University of Groningen - Department of Marketing & Marketing Research
Downloads 3,927 (6,847)
Citation 8

Abstract:

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customer engagement, customer loyalty, cocreation, services marketing

3.

Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics

Vikas Mittal and Wagner Kamakura. (2001) "Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics". Journal of Marketing Research, 38(1): 131-142
Number of pages: 13 Posted: 26 Oct 2013
Vikas Mittal and Wagner A. Kamakura
Rice University and Rice University
Downloads 2,803 (11,747)
Citation 15

Abstract:

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Repurchase behavior, satisfaction ratings

4.

Qualitative Research for Customer-Focused Insights

Number of pages: 23 Posted: 30 Oct 2015
Vikas Mittal
Rice University
Downloads 2,429 (14,781)
Citation 1

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focus groups, in-depth interviews, ethnography, qualitative research, quantitative research.

5.

Sample Design for Customer-Focused Research

Number of pages: 24 Posted: 01 Aug 2015
Vikas Mittal
Rice University
Downloads 1,877 (22,286)

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6.

Conducting Experiments for Gaining Customer Insights: A Primer on Causal Research (Part 1 of 2)

Number of pages: 34 Posted: 08 Jan 2016
Vikas Mittal
Rice University
Downloads 1,451 (32,966)

Abstract:

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design of experiments, internal validity, external validity, customer research, marketing

7.

The Voice of the Customer: A User's Guide to Customer Surveys

Number of pages: 25 Posted: 03 Feb 2017
Vikas Mittal
Rice University
Downloads 1,355 (36,484)
Citation 2

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Voice of the Customer, Customer Listening, Survey Research, Tracking Study, Cross Tabulations, Satisfaction Study, Cross-Sectional Research, Buyer-Behavior Study

8.

Sustainable Retailing

Journal of Retailing, Special Issue Re-Strategizing Retailing in a Technology Based Era, Forthcoming
Number of pages: 50 Posted: 29 Dec 2020
George Mason University - Department of Marketing, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University, The Ohio State University, Portland State University - Marketing and Advertising, University of Arkansas, Fayetteville - Department of Supply Chain Management, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 1,279 (39,784)
Citation 5

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sustainability; supply chain; circular economy; retailing; social impact

9.

CRM Implementation: Effectiveness Issues and Insights

Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Naryandas, Girish Ramani, & Rajan Varadarajan. 2006. "CRM Implementation: Effectiveness Issues and Insights" Journal of Service Research, 9(2), November, 184-194.
Number of pages: 11 Posted: 02 Nov 2013
Cornell University - Cornell SC Johnson College of Business, Emory University, IBM Corporation, Rice University, Harvard Business School - Marketing Unit, Drexel University and Texas A&M University - Department of Marketing
Downloads 1,202 (43,595)
Citation 2

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customer relationship management; CRM; CRM strategy; CRM implementation

10.

Do Logo Redesigns Help or Hurt Your Brand? The Role of Brand Commitment

Journal of Product and Brand Management, Vol. 19, No. 2, pp. 76-84, 2010
Number of pages: 9 Posted: 06 Feb 2012
affiliation not provided to SSRN, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Rice University
Downloads 1,158 (46,299)
Citation 6

Abstract:

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Brand identity, Brand loyalty, Logos

11.
Downloads 1,133 (47,563)
Citation 9

E-Service Quality: A Meta-Analytic Review

Journal of Retailing, Forthcoming
Number of pages: 62 Posted: 15 Jul 2015
Durham University, Rice University - Jesse H. Jones Graduate School of Business, Rice University and University of Rostock
Downloads 843 (70,710)

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E-Service Quality: A Meta-Analytic Review

Journal of Retailing, Forthcoming
Number of pages: 22 Posted: 15 Jul 2015
Durham University, Rice University - Jesse H. Jones Graduate School of Business, Rice University and University of Rostock
Downloads 290 (259,011)
Citation 9

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E-service quality; Marketing channels; Meta-analysis; Measurement; Research design; Contingency factors

12.

Developing, Implementing and Monetizing Strategy with Patient Satisfaction Strategy Maps (PSSM)

Number of pages: 28 Posted: 03 Apr 2016 Last Revised: 29 Dec 2023
Vikas Mittal
Rice University
Downloads 1,124 (47,977)
Citation 5

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patient research, patient satisfaction, strategy planning, importance-performance charts, survey research, strategy implementation, health, analysis of health care markets

13.

The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions

Journal of Marketing, 62, January, 33-47, 1998
Number of pages: 16 Posted: 27 Oct 2013
Rice University, Pennsylvania State University - Department of Marketing and Independent
Downloads 1,124 (47,977)
Citation 15

Abstract:

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attribute-level performance, satisfaction, repurchase intentions

14.

Strengthening the Satisfaction-Profit Chain

Eugene W. Anderson and Vikas Mittal (2000). "Strengthening the Satisfaction-Profit Chain", Journal of Service Research, 3(2), November, 107-120
Number of pages: 15 Posted: 26 Oct 2013
Eugene Anderson and Vikas Mittal
University of Michigan at Ann Arbor and Rice University
Downloads 1,108 (48,977)
Citation 3

Abstract:

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customer satisfaction, satisfaction-profit chain

15.

Regret: A Model of its Antecedents and Consequences in Consumer Decision Making

Journal of Consumer Research, Vol. 26, No. 4, 2000
Number of pages: 18 Posted: 26 Oct 2013
Michael Tsiros and Vikas Mittal
University of Miami - Department of Marketing and Rice University
Downloads 964 (59,717)
Citation 4

Abstract:

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regret, repurchase, complaint

16.

Power Distance Belief and Impulsive Buying

Journal of Marketing Research, Vol. 47, No. 5, pp. 945-954, 2010
Number of pages: 11 Posted: 06 Feb 2012
University of Texas at San Antonio, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Rice University
Downloads 959 (60,150)
Citation 3

Abstract:

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cultural orientation, impulsive buying, power distance belief

17.

A Five-Component Customer Commitment Model: Implications for Repurchase Intentions in Goods and Services Industries

Journal of Service Research, 1-18, 2015
Number of pages: 18 Posted: 14 Apr 2015
Ipsos Loyalty - North America, Jones Graduate School of Business, Fordham University - Gabelli School of Business, Ipsos Loyalty and Rice University
Downloads 899 (65,667)

Abstract:

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commitment, loyalty, cross-cultural, repurchase intentions, goods versus services

18.

The Satisfaction Profit Chain

Frennea, Carly, Mittal, Vikas and Westbrook, Robert A., The Satisfaction Profit Chain (April 16, 2014)
Number of pages: 39 Posted: 26 Nov 2016
Jones Graduate School of Business, Rice University and Rice University - Jones Graduate School of Management
Downloads 817 (75,003)

Abstract:

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customer satisfaction, customer loyalty, satisfaction-profit-chain, firm-financial outcomes

19.

Allocation of Resources to Customer Satisfaction and Delight Based on Utilitarian and Hedonic Benefits

Journal of Research in Marketing, Vol. 2 (1), 106-112
Number of pages: 7 Posted: 06 Mar 2014 Last Revised: 11 Sep 2014
University of GroningenCenter for Customer Management, Rice University and University of Missouri at Columbia - Department of Marketing
Downloads 812 (75,361)

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Customer Management, Customer Satisfaction, Customer Delight; Benefit, Hedonic, Utilitarian

20.

When Moral Identity Symbolization Motivates Prosocial Behavior: The Role of Recognition and Moral Identity Internalization

Journal of Applied Psychology, Forthcoming
Number of pages: 36 Posted: 07 May 2013 Last Revised: 18 May 2014
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, University of British Columbia (UBC) - Division of Organizational Behaviour and Human Resources, Rice University and Rice University - Jesse H. Jones Graduate School of Business
Downloads 794 (77,940)
Citation 2

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prosocial behavior, symbolization, internalization, recognition, moral identity

21.

How Procedural, Financial and Relational Switching Costs Affect Customer Satisfaction, Repurchase Intentions, and Repurchase Behavior: A Meta-Analysis

International Journal of Research in Marketing, Forthcoming
Number of pages: 32 Posted: 23 Jan 2015
Durham University, Jones Graduate School of Business, Rice University and University of Alabama - Department of Management and Marketing
Downloads 774 (80,649)
Citation 4

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switching costs, customer satisfaction, repurchase intentions, repurchase behavior

22.

When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model

Journal of Marketing: Vol. 77, No. 3, pp. 121-134, Forthcoming
Number of pages: 14 Posted: 07 May 2013
Karen Page Winterich, Vikas Mittal and Karl Aquino
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and University of British Columbia (UBC) - Division of Organizational Behaviour and Human Resources
Downloads 711 (89,693)
Citation 3

Abstract:

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charitable behavior, recognition, moral identity, symbolization, social reinforcement

23.

Assessing the Service-Profit Chain

Wagner Kamakura, Vikas Mittal, Fernando de Rosa, & Jose Afonso Mazzon (2002). "Assessing the Service-Profit Chain". Marketing Science, 21(3), Summer, 294-317.
Number of pages: 25 Posted: 26 Oct 2013
Rice University, Rice University, University of Pittsburgh and University of São Paulo (USP)
Downloads 686 (94,189)
Citation 1

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Service; Profitability; Service-Profit Chain; Retention; Satisfaction; Banking; Financial Service

24.

Cross-Validation of Customer and Employee Signals and Firm Valuation

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 27 Jun 2015
Christopher Groening, Vikas Mittal and Yan Zhang
University of Missouri at Columbia - Department of Marketing, Rice University and Rice University - Jesse H. Jones Graduate School of Business
Downloads 666 (97,768)
Citation 3

Abstract:

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signaling theory, achievements and lapses, business scope, stakeholder

25.

Attribute-Level Satisfaction, Overall Customer Satisfaction, and Performance Outcomes in Business-to-Business Firms

Mays Business School Research Paper No. 2964334
Number of pages: 79 Posted: 08 May 2017 Last Revised: 14 Jul 2020
Rice University, Korea University Business School (KUBS), Iowa State University, Texas A&M University (TAMU), Mays Business School, Business Administration - Marketing, Students and Texas A&M University - Department of Marketing
Downloads 660 (98,928)

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business-to-business marketing, overall satisfaction, financial performance, positive asymmetry, negative asymmetry, attribute-level satisfaction

26.

Price Sensitivity and Customer Perceived Switching Costs in Business-to-Business Markets: Joint Effect on Customer Repurchase Intentions

Number of pages: 40 Posted: 02 Mar 2020
Indiana University Bloomington, University of Texas at El Paso, Rice University and Texas A&M University - Department of Marketing
Downloads 629 (105,525)

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Financial Switching Costs, Procedural Switching Costs, Relational Switching Costs, Customer Satisfaction, Customer Price Sensitivity, Repurchase Intentions, B-to-B marketing

27.

How Political Identity and Charity Positioning Increase Donations: Insights from Moral Foundations Theory

International Journal of Research in Marketing, 29(4), 346–354
Number of pages: 9 Posted: 03 May 2012 Last Revised: 27 Nov 2012
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, University of Texas at San Antonio and Rice University
Downloads 608 (110,083)
Citation 12

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Political Identity, Liberals, Conservatives, Donation Behavior, Moral Identity, Moral Foundations Theory

28.
Downloads 535 (129,368)

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Customer Research, Service Experience, Customer Satisfaction, Importance-Performance Charts, Survey Research

29.

How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth

Journal of Consumer Research, Vol. 40, April 2014
Number of pages: 13 Posted: 18 Apr 2014
Yinlong Zhang, Lawrence Feick and Vikas Mittal
University of Texas at San Antonio, University of Pittsburgh and Rice University
Downloads 501 (140,255)
Citation 1

Abstract:

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30.

Relating Brand and Customer Perspectives on Marketing Management

Tim Ambler, C. B. Bhattacharya, Julie Edell, Kevin Lane Keller, Katherine N. Lemon, Vikas Mittal. (2002). "Relating Brand and Customer Perspectives on Marketing Management". 5(1): 13-25.
Number of pages: 13 Posted: 26 Oct 2013
London Business School, Boston University, Duke University - Fuqua School of Business, Dartmouth College - Tuck School of Business, Boston College - Department of Marketing and Rice University
Downloads 483 (146,607)

Abstract:

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brand equity, customer equity, brand asset, customer asset

31.

Sector-Level Results from the 2015 Strategy and Corporate Performance in the Energy Industry (SCOPE) Study

Number of pages: 29 Posted: 23 Sep 2015
Rice University, Rice University - Jesse H. Jones Graduate School of Business, Korea University Business School (KUBS) and Rice University, Jesse H. Jones Graduate School of Business, Students
Downloads 472 (150,726)
Citation 1

Abstract:

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Oil & Gas Industry, Energy Industry, Strategic Performance, Perception Survey, CSR, Reputation, Safety, Financial Management

32.

Buy American: A User's Guide for Measuring Customer Motivations

Number of pages: 22 Posted: 16 Apr 2017 Last Revised: 06 Jun 2017
Vikas Mittal
Rice University
Downloads 437 (165,168)

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Buy American, Survey Research, Ethnocentrism, Patriotism, Local Identity, Customer Satisfaction

33.

Understanding Firms' Customer Satisfaction Information Usage

Neil A. Morgan, Eugene W. Anderson, & Vikas Mittal, (2005). "Understanding Firms' Customer Satisfaction Information Usage". Journal of Marketing, 69(3), July, 131-151.
Number of pages: 22 Posted: 26 Oct 2013
Neil A. Morgan, Eugene Anderson and Vikas Mittal
Indiana University - Kelley School of Business - Department of Marketing, University of Michigan at Ann Arbor and Rice University
Downloads 420 (173,189)
Citation 5

Abstract:

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customer satisfaction, information usage, CSIU

34.

The Role of Attributions in Customer Satisfaction: A Re-Examination

Journal of Consumer Research, Vol. 31, No. 2, 2004
Number of pages: 9 Posted: 26 Oct 2013
Michael Tsiros, Vikas Mittal and William T. Ross
University of Miami - Department of Marketing, Rice University and Pennsylvania State University - Department of Marketing
Downloads 409 (178,563)
Citation 3

Abstract:

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Disconfirmation, responsibility, stability

35.

Donation Behavior Toward In-Groups and Out-Groups: The Role of Gender and Moral Identity

Journal of Consumer Research, Vol. 36, No. 2, pp. 199-214, 2011
Number of pages: 16 Posted: 06 Feb 2012
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and Pennsylvania State University - Department of Marketing
Downloads 389 (189,093)
Citation 9

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charitable giving, moral identity, gender, donations, in-group, out-group, self-concept

36.

Strategic Management of Corporate Political Activism

Management and Business Review, Forthcoming.
Number of pages: 17 Posted: 14 Dec 2022 Last Revised: 12 Dec 2023
Vikas Mittal and Jihye Jung
Rice University and University of Texas at San Antonio
Downloads 378 (195,274)

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corporate political activism, politics, CEO activism, corporate social responsibility, ESG, governance

37.

Managing Customer Value in Business-to-Business Markets

Marketing Review St. Gallen 3/2014
Number of pages: 9 Posted: 30 Apr 2014
Rice University, Jones Graduate School of Business and Rice University - Jones Graduate School of Management
Downloads 372 (198,899)

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38.

How Employer and Employee Satisfaction Affect Customer Satisfaction: An Application to Franchise Services

Journal of Service Research, 14(2), May 2011, 136-148
Number of pages: 14 Posted: 16 Oct 2013 Last Revised: 01 Nov 2013
University of Münster - Finance Center Muenster, University of Missouri at Columbia - Department of Marketing, Rice University and T-Mobile International AG
Downloads 372 (198,899)
Citation 1

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customer satisfaction, employee satisfaction, manager satisfaction, franchisee satisfaction, exchange theory, purchase intentions, service-profit chain

39.

Consumers' Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief

Number of pages: 49 Posted: 21 Nov 2017
Xiaobing Song, Yinlong Zhang and Vikas Mittal
Dalian University of Technology, University of Texas at San Antonio and Rice University
Downloads 371 (199,515)
Citation 2

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Power Distance Belief, User Design, Customer Empowerment, Identification, Trust, Consumer Preferences, Purchase Intention

40.

Do Oilfield-Services Companies Strategically Manage Customers and Employees? Halliburton, National Oilwell Varco, and Schlumberger

Number of pages: 11 Posted: 29 Mar 2016 Last Revised: 03 Apr 2016
Vikas Mittal and Christopher Groening
Rice University and University of Missouri at Columbia - Department of Marketing
Downloads 365 (203,243)

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customers, employees, long-term value, energy industry, Halliburton, National Oilwell Varco, Schlumberger

41.

Chapter 16 - Managing Customer Satisfaction

Mittal, Vikas & Carly Frennea (2012) "16- Managing Customer Satisfaction," Handbook of Marketing Strategy, Venky Shankar and Gregory Carpenter (Eds.), 261
Number of pages: 29 Posted: 02 Nov 2013
Vikas Mittal and Carly Frennea
Rice University and Jones Graduate School of Business
Downloads 340 (219,867)

Abstract:

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customer satisfaction

42.

Attribute-Level Performance, Satisfaction, and Behavioral Intentions Over Time: A Consumption-System Approach

Journal of Marketing, 63, April 1999, 88-101
Number of pages: 15 Posted: 27 Oct 2013
Vikas Mittal, Pankaj Kumar and Michael Tsiros
Rice University, CUNY Baruch College and University of Miami - Department of Marketing
Downloads 334 (224,234)
Citation 2

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attribute-level performance, behavioral intentions, service satisfaction

43.

Deepwater Horizon: Lessons in Corporate Branding

Number of pages: 10 Posted: 24 Jul 2017
Vikas Mittal and Kyuhong Han
Rice University and Korea University Business School (KUBS)
Downloads 313 (240,877)
Citation 1

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coroporate brand; public relations; movie release; brand equity

44.

Results from the Oil & Gas Services Sector: The 2015 Strategy and Corporate Performance in the Energy Industry (SCOPE) Study

Number of pages: 28 Posted: 03 Oct 2015
Rice University - Jesse H. Jones Graduate School of Business, Rice University, Korea University Business School (KUBS) and Rice University, Jesse H. Jones Graduate School of Business, Students
Downloads 302 (250,461)

Abstract:

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45.

Distribution Network Redesign for Marketing Competitiveness

Shang, Jennifer, T. Pinar Yildirim, Pandu Tadikamalla, Vikas Mittal, & Lawrence H. Brown (2009) "Distribution network redesign for marketing competitiveness" Journal of Marketing, March, 73(2), 146-163. (2009)
Number of pages: 18 Posted: 16 Oct 2013
University of Pittsburgh - Katz Graduate School of Business, University of Pennsylvania - The Wharton School, University of Pittsburgh - Operations, Decision Sciences, and Artificial Intelligence Group, Rice University and GlaxoSmithKline Company
Downloads 298 (253,981)

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location theory, optimization, decision calculus, network design, supply chain model

46.

How Re-Designing Angular Logos to Be Rounded Shapes Brand Attitude: Consumer Brand Commitment and Self-Construal

Journal of Consumer Marketing, Vol. 28, No. 6, pp. 438-447, 2011
Number of pages: 10 Posted: 06 Feb 2012
affiliation not provided to SSRN, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Rice University
Downloads 274 (277,355)

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Self construal, Brand commitment, Advertising framing, Logos, Consumers

47.

The Impact of Positive and Negative Affect and Issue Framing on Issue Interpretation and Risk Taking

Organizational Behavior and Human Decision Processes, Vol. 76, No. 3, December 1998, pp. 298-324
Number of pages: 27 Posted: 12 Oct 2013 Last Revised: 16 Oct 2013
Vikas Mittal and William T. Ross
Rice University and Pennsylvania State University - Department of Marketing
Downloads 267 (284,962)
Citation 2

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Affect, Issue Framing, Issue Interpretation, and Risk Taking

48.

Protect Thyself: How Affective Self-Protection Increases Self-Interested Behavior

Winterich, K., Mittal, V., & Morales, A. Protect Thyself: How Affective Self-Protection Increases Self-Interested Behavior. Organizational Behavior and Human Decision Processes, Forthcoming.
Number of pages: 46 Posted: 18 Jul 2014
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and Arizona State University (ASU)
Downloads 264 (288,370)
Citation 1

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self-interested behavior; unethical behavior; self-protection; disgust; emotion; cleansing

49.

Perspective - Organizational Behavior and the Working Poor

Organization Science, 23(3), May-June, 888-906, 2011
Number of pages: 19 Posted: 12 Oct 2013 Last Revised: 16 Oct 2013
Carrie R. Leana, Vikas Mittal and Emily Stiehl
University of Pittsburgh - Katz Graduate School of Business, Rice University and University of Pittsburgh - Katz Graduate School of Business
Downloads 263 (289,513)

Abstract:

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organizational behavior, poverty, working poor

50.

The Association of Patient Satisfaction and Quality of Care: Theory, Evidence, and Application

Number of pages: 109 Posted: 09 Feb 2022
University of Notre Dame - Mendoza College of Business, Jones Graduate School of Business, Rice University, Indiana University Bloomington, University of Texas at El Paso, , Durham University, Rice University, Texas A&M University - Department of Marketing and University of Texas at Dallas - Division of Digestive and Liver Diseases
Downloads 254 (300,076)
Citation 1

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patient satisfaction, quality of care, correspondence, health care marketing, patient choice

51.

Toyota Steers Clear of Reputation Damage

Vikas Mittal, Rajan Sambandam, & Utpal Dholakia (2010), "Toyota Steers Clear of Reputation Damage," Marketing Research, Summer, 9-13.
Number of pages: 6 Posted: 10 Nov 2013
Rice University, TRC Market Research and Rice University - Jesse H. Jones Graduate School of Business
Downloads 251 (303,770)

Abstract:

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Toyota, brand, qualitative assessment

52.

Return On Strategy-Customer Alignment

Number of pages: 58 Posted: 27 Jul 2022
University of Texas at El Paso, , Texas A&M University - Department of Marketing, Rice University and ESSEC Business School - Marketing Department
Downloads 225 (339,185)

Abstract:

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marketing strategy effectiveness, customer value drivers, customer satisfaction, natural language processing, financial performance

53.

Incidental and Task-Related Affect: A Re-Inquiry and Extension of the Influence of Affect on Choice

Journal of Consumer Research, Vol. 32, No. 1, 2005
Number of pages: 7 Posted: 25 Oct 2013
Nitika Garg, Jeffrey Inman and Vikas Mittal
University of New South Wales (UNSW), University of Pittsburgh - Katz Graduate School of Business and Rice University
Downloads 222 (343,660)
Citation 2

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Affect, task-related affect, incidental affect, anger, sadness

54.

Eliminate the Negative: Managers Should Optimize Rather than Maximize Performance to Enhance Patient Satisfaction

Journal of Health Care Marketing, 16(3), 24-31, 1996
Number of pages: 9 Posted: 27 Oct 2013 Last Revised: 01 Nov 2013
Vikas Mittal and Patrick Baldasare
Rice University and Independent
Downloads 215 (354,560)

Abstract:

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patient satisfaction, attribute level performance

55.

Results from the Midstream Oil & Gas Sector: The 2015 Strategy and Corporate Performance in the Energy Industry (SCOPE) Study

Number of pages: 26 Posted: 06 Dec 2015
Rice University - Jesse H. Jones Graduate School of Business, Rice University, Korea University Business School (KUBS) and Rice University, Jesse H. Jones Graduate School of Business, Students
Downloads 199 (382,358)

Abstract:

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56.

Results from the Integrated Oil & Gas Sector: The 2015 Strategy and Corporate Performance in the Energy Industry (SCOPE) Study

Number of pages: 24 Posted: 02 Dec 2015
Rice University - Jesse H. Jones Graduate School of Business, Rice University, Korea University Business School (KUBS) and Rice University, Jesse H. Jones Graduate School of Business, Students
Downloads 199 (382,358)

Abstract:

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57.

How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm's Long-Term Financial Performance

Swaminathan, Vanitha, Christopher Groening, Vikas Mittal and Felipe Thomaz (2013). "How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm's Long-Term Financial Performance", Forthcoming
Number of pages: 14 Posted: 12 Nov 2013
University of Pittsburgh, University of Missouri at Columbia - Department of Marketing, Rice University and University of Oxford - Said Business School
Downloads 198 (384,172)
Citation 3

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merger, dual emphasis, customer satisfaction, efficiency, financial performance, firm performance

58.

Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation

Journal of Marketing, 68 (July 2004), 48-62
Number of pages: 16 Posted: 24 Oct 2013
Vikas Mittal, Wagner A. Kamakura and Rahul Govind
Rice University, Rice University and University of Mississippi - School of Business Administration
Downloads 177 (426,635)
Citation 1

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customer satisfaction, spatial patterns, weighted regression

59.

Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction

Vikas Mittal, Eugene W. Anderson, Akin Sayrak, & Pandu Tadikamalla. (2005). "Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction". Marketing Science, 24(4), Fall 2005, 544-555
Number of pages: 12 Posted: 25 Oct 2013
Rice University, University of Michigan at Ann Arbor, University of Pittsburgh and University of Pittsburgh - Operations, Decision Sciences, and Artificial Intelligence Group
Downloads 166 (451,954)
Citation 5

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customer satisfaction; services marketing; marketing strategy and metrics

60.

Ability, Incentives, and Management Feedback: Organizational Change to Reduce Pressure Ulcers in a Nursing Home

Jules Rosen, Vikas Mittal, Howard Degenholtz, Nick Castle, Benoit H. Mulsant, Shelley Hulland, David Nace, and Fred Rubin. 2006. "Ability, Incentives, and Management Feedback: Organizational Change to Reduce Pressure Ulcers in a Nursing Home" Journal of American Medical Directors Assn 7(3); 141-146
Number of pages: 6 Posted: 25 Oct 2013
University of Pittsburgh - School of Medicine, Rice University, University of Pittsburgh - Department of Health Policy and Management, University of Pittsburgh - Department of Health Policy and Management, Independent, Independent, Independent and University of Pittsburgh
Downloads 164 (456,852)

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Nursing home; pressure ulcer; quality improvement; organization

61.

Stayers, Leavers, and Switchers Among Certified Nursing Assistants in Nursing Homes: A Longitudinal Investigation of Turnover Intent, Staff Retention, and Turnover

Jules Rosen, Emily M. Stiehl, Vikas Mittal, and Carrie Leana. "Stayers, Leavers, and Switchers Among Certified Nursing Assistants in Nursing Homes: A Longitudinal Investigation of Turnover Intent, Staff Retention, and Turnover" The Gerontologist, 51(5), 597-609, 2011
Number of pages: 13 Posted: 13 Oct 2013 Last Revised: 22 Oct 2013
University of Pittsburgh - School of Medicine, University of Pittsburgh - Katz Graduate School of Business, Rice University and University of Pittsburgh - Katz Graduate School of Business
Downloads 161 (464,454)

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Nursing homes, Workforce Issues, Organizational & Institutional issues, Long-term Care, Caregiving - Formal

62.

Gender Jeopardy in Financial Risk Taking

Journal of Marketing Research, 45(4), August 2008, 414-424
Number of pages: 11 Posted: 19 Oct 2013
Xin He, Jeffrey Inman and Vikas Mittal
University of Central Florida, University of Pittsburgh - Katz Graduate School of Business and Rice University
Downloads 159 (469,621)
Citation 2

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risk taking, financial decisions, gender, issue capability, goal orientation, agency-communion theory

63.

Customer Complaining: The Role of Tie Strength and Information Control

Journal of Retailing, 84(2), 195-204, June 2008
Number of pages: 11 Posted: 12 Oct 2013 Last Revised: 18 Oct 2013
Vikas Mittal, John Huppertz and Adwait Khare
Rice University, Union University - Union Graduate College and Quinnipiac University
Downloads 159 (469,621)

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Customer complaint, Service quality, Customer loyalty, Tie strength, Customer satisfaction, Service recovery

64.

Customer Satisfaction: A Multi-Level Framework

Number of pages: 75 Posted: 06 Oct 2025 Last Revised: 02 Jun 2026
Vikas Mittal, Sonam Singh and Ashwin V. Malshe
Rice University, and University of Texas at San Antonio
Downloads 156 (514,995)

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Customer Satisfaction, Marketing Strategy, Multi-level framework, Financial performance, Strategy

65.

Customer Divestment

Journal of Relationship Marketing, 5(2/3), 71-85, 2006
Number of pages: 16 Posted: 20 Oct 2013 Last Revised: 08 Nov 2013
Vikas Mittal, Matthew Sarkees and Matthew Sarkees
Rice University and Pennsylvania State University - Great Valley School of Graduate Professional StudiesPennsylvania State University - Great Valley School of Graduate Professional Studies
Downloads 156 (477,517)

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Customer divestment, customer lifetime value, customer relationship management

66.

Disgusted or Happy, It's Not so Bad: Emotional Mini-Max in Unethical Judgments

Journal of Business Ethics, Forthcoming
Number of pages: 49 Posted: 19 May 2014
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Arizona State University (ASU) and Rice University
Downloads 147 (502,974)
Citation 1

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ethical decision-making; judgments of unethical behavior; magnitude of consequences; emotion; affect

67.

The Asymmetric Association of Customer Commitment and Behavioral Intentions in Business-to-Business Markets

Number of pages: 53 Posted: 03 Mar 2020
University of Texas at El Paso, Indiana University Bloomington, Rice University and Texas A&M University - Department of Marketing
Downloads 141 (521,245)

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Affective Commitment, Economic Commitment, Forced Commitment, Habitual Commitment, Asymmetry, Customer Satisfaction, Repurchase Intentions, B-to-B marketing

68.

Learning and Using Electronic Information Products and Services: A Field Study

Vikas Mittal and Mohanbir S. Sawhney, (2001) "Learning and Using Electronic Information Productsw and Services: A Field Study". Journal of Interactive Marketing, 15(1).
Number of pages: 11 Posted: 26 Oct 2013
Vikas Mittal and Mohanbir Sawhney
Downloads 139 (527,599)

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EIPS, initial learning experience, content-based knowledge, process-based knowledge

69.

Opportunity Management for B2B Service Organizations: A Theory Informed Decision Support Framework

Number of pages: 58 Posted: 20 Sep 2024 Last Revised: 31 Aug 2025
Indiana University Bloomington, Texas A&M University - Department of Marketing, Texas A&M University and Rice University
Downloads 138 (530,816)

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Service Operations, Combinatorial Optimization, Decision Support System, Sales Management, B2B Marketing, Machine Learning

70.

The Association between Changes in Health Status and Nursing Home Resident Quality of Life

Degenholtz, Howard B., Jules Rosen, Nicholas Castle, Vikas Mittal, & Darren Liu (2008) "The association between changes in health status and nursing home resident quality of life." The Gerontologist, 48(5), 584-592 (2008)
Number of pages: 9 Posted: 25 Oct 2013
University of Pittsburgh - Department of Health Policy and Management, University of Pittsburgh - School of Medicine, University of Pittsburgh - Department of Health Policy and Management, Rice University and University of Pittsburgh - Department of Behavioral and Community Health Sciences
Downloads 135 (540,814)

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Health status, Nursing homes, Quality of life

71.

Strategy Scope for Business-to-Business Firms: Dynamics, Determinants and Financial Consequences

Number of pages: 56 Posted: 24 Apr 2024 Last Revised: 21 Apr 2026
, University of Texas at San Antonio, University of Texas at El Paso, Rice University and Texas A&M University - Department of Marketing
Downloads 130 (558,171)

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Hidden Markov Models, business-to-business strategy scope, risk, return, dynamics of strategy scope

72.

The Effect of Decision Risk and Project Stage on Escalation of Commitment

ScienceDirect, Organizational Behavior and Human Decision Processes 103 (2007) 225–237
Number of pages: 13 Posted: 15 Jul 2015
Xin He and Vikas Mittal
University of Central Florida and Rice University
Downloads 127 (569,079)

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Escalation of commitment; Decision risk; Project stage; Project information; Project completion; Risk taking; Sunk cost

73.

The Differential Effect of Local-Global Identity Among Males and Females: The Case of Price Sensitivity

Number of pages: 66 Posted: 25 May 2018
Huachao Gao, Vikas Mittal and Yinlong Zhang
University of Victoria, Peter B. Gustavson School of Business - Marketing, Rice University and University of Texas at San Antonio
Downloads 124 (584,619)
Citation 5

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gender, local-global identity, identity incongruence, price sensitivity, sacrifice mindset

Timely Access to Health Care: Customer-Focused Resource Allocation in a Hospital Network

International Journal of Research in Marketing, 25, 294-300 (2008)
Number of pages: 7 Posted: 16 Oct 2013
Rahul Govind, Rabikar Chatterjee and Vikas Mittal
University of Mississippi - School of Business Administration, University of Pittsburgh and Rice University
Downloads 62 (957,329)

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Timely Access to Health Care: Customer-Focused Resource Allocation in A Hospital Network

Intern. J. of Research in Marketing 25 (2008) 294–300
Number of pages: 7 Posted: 14 Apr 2015
Rahul Govind, Rabikar Chatterjee and Vikas Mittal
University of Mississippi - School of Business Administration, University of Pittsburgh and Rice University
Downloads 57 (1,006,630)

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75.

Attribute Performance and Customer Satisfaction Over Time: Evidence from Two Field Studies

Vikas Mittal, Jerome Katrichis, & Pankaj Kumar. (2001). "Attribute Performance and Customer Satisfaction Over Time: Evidence from Two Field Studies." The Journal of Services Marketing, 2001, 15(4/5): 343-356.
Number of pages: 14 Posted: 02 Nov 2013
Vikas Mittal, Jerome Katrichis and Pankaj Kumar
Rice University, University of Hartford - Barney School of Business and Cornell University
Downloads 117 (608,822)
Citation 1

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customer satisfaction, time, service quality

76.

The Newly Tainted Donor Dilemma

Number of pages: 51 Posted: 18 Jul 2025
Emily Prinsloo and Vikas Mittal
Rice University, Jesse H. Jones Graduate School of Business, Department of Statistics, Students and Rice University
Downloads 113 (626,371)

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Charity, Donor, Nonprofit, Scandal, Tainted, Trust, Integrity

77.

Pressure Ulcer Prevention in Black and White Nursing Home Residents: A QI Initiative of Enhanced Ability, Incentives, and Management Feedback

Advances in Skin and Wound Care. 19(5): 2, 2006
Number of pages: 5 Posted: 26 Oct 2013
University of Pittsburgh - School of Medicine, Rice University, University of Pittsburgh - Department of Health Policy and Management, University of Pittsburgh - Department of Health Policy and Management, Independent, Independent and University of Pittsburgh
Downloads 113 (626,371)

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pressure ulcers, nursing homes, QI initiative

78.

Perception Gap in Quality-of-Life Ratings: An Empirical Investigation of Nursing Home Residents and Caregivers

The Gerontologist, April 2007; 47, 2; p. 159
Number of pages: 10 Posted: 25 Oct 2013
Rice University, University of Pittsburgh - School of Medicine, University of Mississippi - School of Business Administration, University of Pittsburgh - Department of Health Policy and Management, University of Pittsburgh, Independent, University of Pittsburgh - Graduate School of Public Health, University of Pittsburgh - Graduate School of Public Health, Independent, University of Pittsburgh - Department of Health Policy and Management, University of Pittsburgh and Independent
Downloads 105 (664,543)
Citation 1

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adaptation-level theory, job satisfaction, perception gap, quality of life

79.

How Commitment Influences the Termination of B2B Exchange Relationships

Tsiros, Michael, William T. Ross, & Vikas Mittal (2009) "How commitment influences the termination of B2B exchange relationships" Journal of Service Research, 11(3), February, 263-276. (2009)
Number of pages: 15 Posted: 16 Oct 2013
Michael Tsiros, William T. Ross and Vikas Mittal
University of Miami - Department of Marketing, Pennsylvania State University - Department of Marketing and Rice University
Downloads 101 (684,672)
Citation 1

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commitment; satisfaction; termination; decision process

80.

Moms and Dads: Their Political Identity and Preference for Educational Programs

Number of pages: 52 Posted: 22 Dec 2016
Jihye Jung and Vikas Mittal
University of Texas at San Antonio and Rice University
Downloads 96 (709,832)

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Political Identity, Male, Female, Educational Programs, Self Focus, Other Focus, Self Construal

81.

Decision Difficulty: Effects of Procedural and Outcome Accountability

Journal of Consumer Research, Vol. 32, No. 3, 2005
Number of pages: 8 Posted: 26 Oct 2013
Yinlong Zhang and Vikas Mittal
University of Texas at San Antonio and Rice University
Downloads 94 (720,278)
Citation 5

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accountability, procedural accountability, outcome accountability

82.

Managing Complex-Negative Services: Service Providers’ Use of Ethics Committees and Consultation in Healthcare Institutions

Number of pages: 50 Posted: 14 Sep 2016
Southern Methodist University (SMU) - Strategy & Entrepreneurship Department, Rice University, Carnegie Mellon University, University of Pittsburgh, University of Pittsburgh - Katz Graduate School of Business, Yale University - School of Medicine and Allegheny Health Network - Allegheny General Hospital
Downloads 92 (730,864)
Citation 2

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Service Provider; Healthcare Services; Ethics Committees; Task Management; Relationship Management; Ethical Dilemma; Decision Making

83.

A Dual-Driver Model of Retention and Turnover in the Direct Care Workforce

Mittal, Vikas, Jules Rosen, & Carrie Leana (2009) "A dual-driver model of retention and turnover in the direct care workforce" The Gerontologist, October (49), 623-634. (2009)
Number of pages: 12 Posted: 17 Oct 2013
Vikas Mittal, Jules Rosen and Carrie R. Leana
Rice University, University of Pittsburgh - School of Medicine and University of Pittsburgh - Katz Graduate School of Business
Downloads 92 (730,864)

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Long-term care, Direct care workers, Workforce, Turnover, Retention

84.

Revitalizing Educational Institutions Through Customer Focus

Journal of the Academy of Marketing Science, Forthcoming
Number of pages: 46 Posted: 20 Dec 2023 Last Revised: 26 Jan 2024
Vikas Mittal and Jihye Jung
Rice University and University of Texas at San Antonio
Downloads 82 (790,029)

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education, K12, customer satisfaction, satisfaction-performance chain, strategy

85.

Research and the Bottom Line

Vikas Mittal (2004) "Research and the bottom line," Marketing Research, 16(3), Fall, 36-40.
Number of pages: 6 Posted: 10 Nov 2013
Vikas Mittal
Rice University
Downloads 82 (790,029)

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bottom line, marketing research department, profitability

86.

Distinguishing Adoption and Entrenchment of Management Practices: A Framework for Analysis

Organization Studies, 20(5): 741-776, 1999
Number of pages: 37 Posted: 27 Oct 2013
Gerald Zeitz, Vikas Mittal and Brian McAulay
Independent, Rice University and Independent
Downloads 82 (790,029)
Citation 16

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institutional theory, diffusion, total quality management (TQM), quality circles

87.

Safety in Numbers? An Analysis of Market Concentration and Safety in the Commercial Railroad Industry

Mays Business School Research Paper No. 3009220
Number of pages: 41 Posted: 29 Jul 2017
Rice University - Department of Economics, Students, Texas A&M University - Department of Marketing and Rice University
Downloads 81 (796,622)

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safety; accidents; market concentration; HHI; quasi-experimental; mediators

88.

Not All Negative Emotions Lead to Concrete Construal

International Journal of Research in Marketing, Forthcoming
Number of pages: 18 Posted: 14 Jul 2015
Rice University - Jesse H. Jones Graduate School of Business, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and Arizona State University (ASU)
Downloads 81 (796,622)

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Construal level, emotion, valence, disgust, happiness, brand extension

89.

The Attractiveness of Enriched and Impoverished Options: Culture, Self-Construal, and Regulatory Focus

Personality and Social Psychology Bulletin, 33(4), April 2007, 588-598
Number of pages: 12 Posted: 20 Oct 2013
Yinlong Zhang and Vikas Mittal
University of Texas at San Antonio and Rice University
Downloads 72 (860,052)

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cultural orientation; self-construal; regulatory focus; option attractiveness

90.

Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty

Marketing Science. 27(3), May-June 2008, 430-442
Number of pages: 13 Posted: 19 Oct 2013
Vikas Mittal, Lawrence Feick and Feisal Murshed
Rice University, University of Pittsburgh and Towson University
Downloads 62 (942,565)
Citation 1

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research; financial impact; salary; publication

91.

The Role of Issue Valence and Issue Capability in Determining Effort Investment

Vikas Mittal, William T. Ross, & Michael Tsiros. (2002) "The role of issue valence and issue capability in determining effort investment." Journal of Marketing Research, 39(4): 455-468.
Number of pages: 15 Posted: 26 Oct 2013
Vikas Mittal, William T. Ross and Michael Tsiros
Rice University, Pennsylvania State University - Department of Marketing and University of Miami - Department of Marketing
Downloads 59 (970,490)

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issue valence, issue capability, upside potential, risk taking

92.

Late-Life Mental Health Education for Workforce Development: Brain versus Heart

Rosen, Jules, Emily Stiehl, Vikas Mittal, Debra Fox, John Hennon, Dilip Jeste, & Charles F. Reynolds III. (2012). "Late-life mental health education for workforce development: Brain vs. Heart." American Journal of Geriatric Psychiatry, 21(1), 1164-1167
Number of pages: 4 Posted: 25 Oct 2013
University of Pittsburgh - School of Medicine, University of Pittsburgh - Katz Graduate School of Business, Rice University, Independent, Independent, University of California, San Diego (UCSD) and University of Pittsburgh - Graduate School of Public Health
Downloads 55 (1,010,164)

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geriatric education, late-life mental health education, workforce development

93.

Friends and Family: How In-Group Focused Promotions Can Increase Purchase

Customer Needs and Solutions, 1 (4), 333-344, 2014
Number of pages: 37 Posted: 03 Jan 2015
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and University of Pittsburgh
Downloads 52 (1,041,696)

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sales promotions, self-construal, interdependence, in-group, brand personality

94.

How Political Identity Shapes Preference for Extraordinary Brand Experiences

Number of pages: 101 Posted: 27 Nov 2025
Korea University Business School (KUBS), University of Texas at San Antonio, Catholic University of Portugal and Rice University
Downloads 36 (1,236,159)

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Political Identity, Extraordinary Experiences, Primal World Beliefs that the World Is Worth Exploring

95.

How Power Distance Belief Affects Consumer Satisfaction After Data Breach

Number of pages: 50 Posted: 10 Feb 2026
University of Texas at San Antonio - College of Business, University of Texas at San Antonio, University of Texas at San Antonio and Rice University
Downloads 19 (1,459,862)

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Power Distance Belief, Data Breach, Consumer Satisfaction, Consumer Trust

96.

Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender

Posted: 18 Sep 2017 Last Revised: 22 Apr 2020
Rahul Govind, Nitika Garg and Vikas Mittal
UNSW Business School, University of New South Wales (UNSW) and Rice University

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Weather, Affect, Hedonic Consumption, Gender

97.

The Effect of Decision Risk and Project Stage on Escalation of Commitment

He, Xin and Vikas Mittal. (2007). "The effect of decision risk and project stage on escalation of commitment." Organizational Behavior and Human Decision Processes, 103, July, 225-237.
Posted: 23 Oct 2013 Last Revised: 01 Nov 2013
Xin He and Vikas Mittal
University of Central Florida and Rice University

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Escalation of commitment; Decision risk; Project stage; Project information; Project completion; Risk taking; Sunk cost

98.

The Right Way to Manage Unprofitable Customers

Harvard Business Review, Vol. 86, No. 4, 2008
Posted: 20 Oct 2013
Rice University, Pennsylvania State University - Great Valley School of Graduate Professional StudiesPennsylvania State University - Great Valley School of Graduate Professional Studies and Towson University

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Customer Relations, Management, Disinvestment, Business-To-Business Transactions, Business-To-Consumer Transactions, Strategic Planning, Profitability, Customer Lifetime Value, Marketing Strategy, Relationship Marketing, Business Planning, Customer Orientation, Market Orientation

Other Papers (2)

Total Downloads: 328
1.

Research Insights and the Halliburton-Baker Hughes Merger

“RESEARCH INSIGHTS AND THE Halliburton-Baker Hughes Merger,” Yvonne Taylor, Gustavo Grullon and Vikas Mittal, Jones Journal, Spring, 2015, 30-33.
Number of pages: 4 Posted: 29 Apr 2015
Gustavo Grullon, Vikas Mittal and M. Yvonne Taylor
Rice University - Jesse H. Jones Graduate School of Business, Rice University and University of Texas at Austin
Downloads 294

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2.

Customer-Based Strategies for Raising Prices

Number of pages: 4 Posted: 03 Jan 2017
Vikas Mittal
Rice University
Downloads 34

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prices, satisfaction, identity, customer-based