Robert A. Westbrook

Rice University - Jones Graduate School of Management

William Alexander Kirkland Professor of Marketing

6100 Main Street MS 521

Houston, TX 77005

United States

SCHOLARLY PAPERS

3

DOWNLOADS

1,056

SSRN CITATIONS

0

CROSSREF CITATIONS

4

Scholarly Papers (3)

1.

The Satisfaction Profit Chain

Frennea, Carly, Mittal, Vikas and Westbrook, Robert A., The Satisfaction Profit Chain (April 16, 2014)
Number of pages: 39 Posted: 26 Nov 2016
Carly Frennea, Vikas Mittal and Robert A. Westbrook
Jones Graduate School of Business, Rice University and Rice University - Jones Graduate School of Management
Downloads 573 (67,735)

Abstract:

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customer satisfaction, customer loyalty, satisfaction-profit-chain, firm-financial outcomes

2.

Managing Customer Value in Business-to-Business Markets

Marketing Review St. Gallen 3/2014
Number of pages: 9 Posted: 30 Apr 2014
Vikas Mittal, Carly Frennea and Robert A. Westbrook
Rice University, Jones Graduate School of Business and Rice University - Jones Graduate School of Management
Downloads 310 (137,842)

Abstract:

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3.

Understanding the Effects of Post-Service Experience Surveys on Delay and Acceleration of Customer Purchasing Behavior: Evidence from the Automotive Services Industry

Number of pages: 54 Posted: 10 Feb 2010
Utpal M. Dholakia, Siddharth S. Singh and Robert A. Westbrook
Rice University - Jesse H. Jones Graduate School of Business, Rice University - Jones Graduate School of Management and Rice University - Jones Graduate School of Management
Downloads 173 (240,078)
Citation 3

Abstract:

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