Author Page for Robert A. Westbrook

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The Satisfaction Profit Chain

Frennea, Carly, Mittal, Vikas and Westbrook, Robert A., The Satisfaction Profit Chain (April 16, 2014)

Number of pages: 39 Posted: 26 Nov 2016

Carly Frennea, Vikas Mittal and Robert A. Westbrook

Jones Graduate School of Business, Rice University and Rice University - Jones Graduate School of Management

Downloads 817 (75,003)

Abstract:

Managing Customer Value in Business-to-Business Markets

Marketing Review St. Gallen 3/2014

Number of pages: 9 Posted: 30 Apr 2014

Vikas Mittal, Carly Frennea and Robert A. Westbrook

Rice University, Jones Graduate School of Business and Rice University - Jones Graduate School of Management

Downloads 372 (198,899)

Abstract:

Understanding the Effects of Post-Service Experience Surveys on Delay and Acceleration of Customer Purchasing Behavior: Evidence from the Automotive Services Industry

Number of pages: 54 Posted: 10 Feb 2010

Utpal M. Dholakia, Siddharth S. Singh and Robert A. Westbrook

Rice University - Jesse H. Jones Graduate School of Business, Rice University - Jones Graduate School of Management and Rice University - Jones Graduate School of Management

Downloads 272 (281,617)

Citation 3

Robert A. Westbrook

Rice University - Jones Graduate School of Management

William Alexander Kirkland Professor of Marketing

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1,461

3

Scholarly Papers (3)

The Satisfaction Profit Chain

Abstract:

Managing Customer Value in Business-to-Business Markets

Abstract:

Understanding the Effects of Post-Service Experience Surveys on Delay and Acceleration of Customer Purchasing Behavior: Evidence from the Automotive Services Industry

Abstract: