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Biwoong Im

Texas A&M University (TAMU), Mays Business School, Business Administration - Marketing, Students

Ph.D. student

Wehner 401Q, MS 4353

College Station, TX

United States

  • Texas A&M University (TAMU), Mays Business School, Business Administration - Marketing, Students

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Attribute-Level Satisfaction, Overall Customer Satisfaction, and Performance Outcomes in Business-to-Business Firms

Mays Business School Research Paper No. 2964334
Number of pages: 79 Posted: 08 May 2017 Last Revised: 14 Jul 2020
Vikas Mittal, Kyuhong Han, Ju-Yeon Lee, Biwoong Im and Shrihari Sridhar
Rice University, Korea University Business School (KUBS), Iowa State University, Texas A&M University (TAMU), Mays Business School, Business Administration - Marketing, Students and Texas A&M University - Department of Marketing
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Abstract:

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business-to-business marketing, overall satisfaction, financial performance, positive asymmetry, negative asymmetry, attribute-level satisfaction