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Narakesari Das Narayandas

Harvard Business School - Marketing Unit

Soldiers Field

Boston, MA 02163

United States

  • Harvard Business School - Marketing Unit

SCHOLARLY PAPERS

3

DOWNLOADS

2,279

TOTAL CITATIONS

8

Scholarly Papers (3)

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1.

CRM Implementation: Effectiveness Issues and Insights

Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Naryandas, Girish Ramani, & Rajan Varadarajan. 2006. "CRM Implementation: Effectiveness Issues and Insights" Journal of Service Research, 9(2), November, 184-194.
Number of pages: 11 Posted: 02 Nov 2013
Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Narakesari Das Narayandas, Girish Ramani and Rajan Varadarajan
Cornell University - Cornell SC Johnson College of Business, Emory University, IBM Corporation, Rice University, Harvard Business School - Marketing Unit, Drexel University and Texas A&M University - Department of Marketing
Downloads 1,202 (43,595)
Citation 2

Abstract:

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customer relationship management; CRM; CRM strategy; CRM implementation

2.

Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment

Number of pages: 46 Posted: 25 Mar 2025 Last Revised: 04 Oct 2025
Shunyuan Zhang and Narakesari Das Narayandas
Harvard University - Business School (HBS) and Harvard Business School - Marketing Unit
Downloads 1,077 (52,321)
Citation 6

Abstract:

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human-algorithm interactions, AI suggestions, AI-assisted employee, randomized field experiment, customer-agent conversations, agent message categorization

3.

Exeter Group, Inc. (B)

Harvard Business School Organizational Behavior Unit Case No. 412-035
Posted: 04 Feb 2012
Robert G. Eccles, Narakesari Das Narayandas and Kerry Herman
University of Oxford - Said Business School, Harvard Business School - Marketing Unit and Harvard Business School

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