Narakesari Das Narayandas

Harvard Business School - Marketing Unit

Soldiers Field

Boston, MA 02163

United States

SCHOLARLY PAPERS

2

DOWNLOADS

661

SSRN CITATIONS

2

CROSSREF CITATIONS

4

Scholarly Papers (2)

1.

CRM Implementation: Effectiveness Issues and Insights

Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Naryandas, Girish Ramani, & Rajan Varadarajan. 2006. "CRM Implementation: Effectiveness Issues and Insights" Journal of Service Research, 9(2), November, 184-194.
Number of pages: 11 Posted: 02 Nov 2013
IBM Corporation, Emory University, IBM Corporation, Rice University, Harvard Business School - Marketing Unit, Drexel University and Texas A&M University - Department of Marketing
Downloads 661 (38,933)
Citation 2

Abstract:

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customer relationship management; CRM; CRM strategy; CRM implementation

2.

Exeter Group, Inc. (B)

Harvard Business School Organizational Behavior Unit Case No. 412-035
Posted: 04 Feb 2012
Robert G. Eccles, Narakesari Das Narayandas and Kerry Herman
University of Oxford - Said Business School, Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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