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Siva Shanmugam Mariappan

University of Texas at San Antonio - College of Business

San Antonio, TX 78249

United States

  • University of Texas at San Antonio - College of Business

SCHOLARLY PAPERS

2

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39

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0

Scholarly Papers (2)

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1.

How Does Long-Term Orientation (LTO) Affect Brand Loyalty

Kilts Center at Chicago Booth Marketing Data Center Paper
Number of pages: 58 Posted: 13 Apr 2026
Siva Shanmugam Mariappan and Yinlong Zhang
University of Texas at San Antonio - College of Business and University of Texas at San Antonio
Downloads 20 (1,448,301)

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Long-term orientation, self-flexibility, self-brand connection, brand loyalty

2.

How Power Distance Belief Affects Consumer Satisfaction After Data Breach

Number of pages: 50 Posted: 10 Feb 2026
Siva Shanmugam Mariappan, Jihye Jung, Ashwin V. Malshe and Vikas Mittal
University of Texas at San Antonio - College of Business, University of Texas at San Antonio, University of Texas at San Antonio and Rice University
Downloads 19 (1,459,862)

Abstract:

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Power Distance Belief, Data Breach, Consumer Satisfaction, Consumer Trust