Alexandra Zbuchea

National University of Political Studies and Public Administration (NSPSPA) - College of Management

Vice-Dean

30A Bld. Expoziției

Sector 1,

Bucharest, 012104

Romania

SCHOLARLY PAPERS

22

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1,430

CITATIONS

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Scholarly Papers (22)

1.

Big Data: The Beauty or the Beast

Strategica: Management, Finance, and Ethics, p. 823, 2014
Number of pages: 21 Posted: 04 Jan 2015
Camelia Crișan, Alexandra Zbuchea and Steliana Moraru
National University of Political Studies and Public Administration (NSPSPA), National University of Political Studies and Public Administration (NSPSPA) - College of Management and National University of Political Studies and Public Administration (NSPSPA) - College of Communication and Public Relations
Downloads 241 (124,435)

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Big Data, data analysis, privacy, business ethics

2.

Territorial Marketing Based on Cultural Heritage

Management and Marketing, vol.12, no. 2, 2014
Number of pages: 17 Posted: 04 Jan 2015
Alexandra Zbuchea
National University of Political Studies and Public Administration (NSPSPA) - College of Management
Downloads 229 (130,976)

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territorial marketing, place branding, destination marketing, cultural tourism, cultural resources, cultural districts, cultural routes

3.

Are Customers Rewarding Responsible Businesses? An Overview of the Theory and Research in the Field of CSR

Zbuchea, A. 2013. Are Customers Rewarding Responsible Businesses? An Overview of the Theory and Research in the Field of CSR, Management Dynamics in the Knowledge Economy, 1(3), 367-385.
Number of pages: 19 Posted: 15 Jun 2014
Alexandra Zbuchea
National University of Political Studies and Public Administration (NSPSPA) - College of Management
Downloads 139 (205,310)

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4.

Health Care Tourism in Romania: Main Features and Trends

Journal of Tourism Challenges and Trends, vol.4, no.2, 2011
Number of pages: 26 Posted: 02 Jan 2015
Mihaela Dinu, Alexandra Zbuchea and Adrian Cioacă
Romanian-American University, National University of Political Studies and Public Administration (NSPSPA) - College of Management and Spiru Haret University
Downloads 136 (207,701)

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health tourism, balneary-spa tourism, wellness, medical tourism, Romania

5.

Adding Value to Customers and Developing Brands through Electronic Newsletters

Economia. Management Series, vol.16, no.2 (2013)
Number of pages: 19 Posted: 15 Jun 2014
Alexandra Zbuchea and Rareș Mocanu
National University of Political Studies and Public Administration (NSPSPA) - College of Management and National University of Political Studies and Public Administration (NSPSPA)
Downloads 84 (290,899)

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branding, email marketing, newsletters, publishing houses

6.

M-commerce – Facts and Forecasts. A Comparative Analysis within a Triad Framework: India, Romania, and the United States

Management Dynamics in the Knowledge Economy, Vol. 4(3), pp 387-408, 2016
Number of pages: 22 Posted: 26 Oct 2016
Alexandra Zbuchea, Madalina Vatamanescu and Florina Pinzaru
National University of Political Studies and Public Administration (NSPSPA) - College of Management, Bucharest University of Economic Studies - Doctoral School in Economics and International Business and National University of Political Studies and Public Administration (NSPSPA)
Downloads 78 (303,959)

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M-commerce, E-commerce, Impact of Digitization, Mobile Devices, Wireless Networks

7.

Human Resources Management in Education Department of Museums: A Worldwide Survey

Management & Marketing. Challenges for the Knowledge Society (2013) Vol. 8, No. 3, pp. 479-510
Number of pages: 32 Posted: 04 Jan 2015
Alexandra Zbuchea
National University of Political Studies and Public Administration (NSPSPA) - College of Management
Downloads 65 (336,250)

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museum, education in museum, management of museum education, human resources management

8.

How Efficient Is the Use of Social Networks for Romanian NGO’S?

C.Brătianu, A.Zbuchea, F.Pîinzaru, M.Dinu, D.Oprea (eds.) (2014), Strategica 2013. Strategic Thinking in a Changing World, Bucharest: comunicare.ro
Number of pages: 25 Posted: 05 Jan 2015
Alexandra Zbuchea, Valentina Roman and Sabina Stefanica
National University of Political Studies and Public Administration (NSPSPA) - College of Management, National University of Political Studies and Public Administration (NSPSPA) and National University of Political Studies and Public Administration (NSPSPA)
Downloads 59 (352,954)

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fundraising, social media, Facebook, NGO, Romania

9.

How Do Young People Visit Museums?

Proceedings of Qualitative Research in Communication, L. Ivan, ed., October 2013
Number of pages: 11 Posted: 04 Jan 2015
Alexandra Zbuchea
National University of Political Studies and Public Administration (NSPSPA) - College of Management
Downloads 58 (355,929)

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museum, museum studies, visitor behavior, Romanian museum sector

10.

Influencing Tourist Behaviour Through Relationships Marketing

Journal of Tourism Challenges and Trends, vol.1, no.2, 2008
Number of pages: 10 Posted: 02 Jan 2015
Alexandra Zbuchea
National University of Political Studies and Public Administration (NSPSPA) - College of Management
Downloads 56 (362,018)

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relationship marketing, tourist behavior, tourist experience

11.

Framing Cruise Tourism

Journal of Tourism Challenges and Trends, 8(1)
Number of pages: 18 Posted: 30 Jul 2015
Alexandra Zbuchea
National University of Political Studies and Public Administration (NSPSPA) - College of Management
Downloads 53 (371,364)

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cruise tourism, tourism studies

12.

Mountain Tourism in Romania and Its Attractiveness on Students

Journal of Tourism Challenges and Trends, vol.2, no.1, 2009
Number of pages: 22 Posted: 02 Jan 2015
Alexandra Zbuchea and Olivia Radu
National University of Political Studies and Public Administration (NSPSPA) - College of Management and Romanian-American University
Downloads 37 (428,378)

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tourist typology, mountain tourism, motives, segmentation, student travel

13.

Reconfiguring PR Strategies in the Romanian Museums

N.Corbu, E.Negrea, G.Tudorie (eds.), Globalization and changing patterns in the public sphere, Bucharest: comunicare.ro. 2010
Number of pages: 13 Posted: 04 Jan 2015
Alexandra Zbuchea and Loredana Ivan
National University of Political Studies and Public Administration (NSPSPA) - College of Management and National University of Political Studies and Public Administration (NSPSPA)
Downloads 31 (453,789)

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museum, PR, stakeholder relations, Romania

14.

Knowledge Development Through the Internet

Proceedings of ICICKM 2014: 11th International Conference on Intellectual Capital, Knowledge Management & Organisational Learning, November 2014
Number of pages: 9 Posted: 04 Jan 2015
Florina Pinzaru, Alexandra Zbuchea and Lucian Anghel
National University of Political Studies and Public Administration (NSPSPA), National University of Political Studies and Public Administration (NSPSPA) - College of Management and National University of Political Studies and Public Administration (NSPSPA)
Downloads 30 (458,409)

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Internet; learning, knowledge management, higher education, Romania

15.

In Dialogue with Cultural Heritage

S. Musteata (ed.), Tendinţe curente în protecţia patrimoniului arheologic în România și Republica Moldova/Tendencies in the protection of archeological heritge in Romania and Republic of Moldova, Chisinau: Arc, pp.181-190 (2016)
Number of pages: 9 Posted: 29 Oct 2016
Alexandra Zbuchea
National University of Political Studies and Public Administration (NSPSPA) - College of Management
Downloads 29 (463,178)

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acheological sites, museum studies, cultural heritage management

16.

The Romanian Cultural NGOs and the Online Citizen: A Rendezvous Manqué?

M. Botan, T. Vlad, D. Popescu-Jourdy, Rethinking the Public Sphere: Theoretical Conceptualization, New Challenges, and Dynamics, Bucharest: comunicare.ro, 2013, pp. 468-497.
Number of pages: 31 Posted: 04 Jan 2015 Last Revised: 05 Jan 2015
Alexandra Zbuchea and Monica Bira
National University of Political Studies and Public Administration (NSPSPA) - College of Management and National University of Political Studies and Public Administration (NSPSPA)
Downloads 25 (483,727)

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nongovernmental sector, communication strategies of NGOs, online visibility, cultural sector, Romania

17.

Social Entrepreneurship – A Perspective of the Young Romanians

Management Dynamics in the Knowledge Economy, Vol. 4(3), pp.409-426, 2016
Number of pages: 18 Posted: 26 Oct 2016
Alexandra Zbuchea, Oana Almasan and Florina Pinzaru
National University of Political Studies and Public Administration (NSPSPA) - College of Management, Arizona State University (ASU) and National University of Political Studies and Public Administration (NSPSPA)
Downloads 22 (500,284)

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Social Entrepreneurship, Nonprofit Organizations, Role of NGOs, Social Economy

18.

Are Managers Fighting Their Marketers?

Studia Negotia, 70(1), 59-70, 2015
Number of pages: 12 Posted: 28 Apr 2015
Alexandra Zbuchea and Rareș Mocanu
National University of Political Studies and Public Administration (NSPSPA) - College of Management and National University of Political Studies and Public Administration (NSPSPA)
Downloads 16 (534,540)

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marketing manager, internal organizational relationships, business environment

19.

Cultural Interests While on Holidays. An Exploratory Investigation

Journal of Tourism Challenges and Trends, vol.5, no.2, 2012
Number of pages: 19 Posted: 02 Jan 2015
Alexandra Zbuchea
National University of Political Studies and Public Administration (NSPSPA) - College of Management
Downloads 12 (558,036)

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cultural tourism, out-going tourism, tourism attractions, Romania

20.

La Publicité entre Déontologie Professionnelle et Réglementations Légales: la Perspective du Professionnel Roumain (Advertising Between Ethics and Legal Regulation: The Perspective of the Romanian Professional)

17eme Colloque bilateral franco-roumain, Bucarest, Roumanie, 2010
Number of pages: 15 Posted: 04 Jan 2015
Alexandra Zbuchea, Florina Pinzaru and Cristina Galalae
National University of Political Studies and Public Administration (NSPSPA) - College of Management, National University of Political Studies and Public Administration (NSPSPA) and National University of Political Studies and Public Administration (NSPSPA)
Downloads 11 (564,005)

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21.

Opinions sur les Pratiques Éthiques de la Publicité Roumaine (Opinions on the Ethical Practices of the Romanian Advertising)

Benoît, D. (ed.), Ethique & métaéthique dans les professions de l’information et de la communication, Paris: Editions universitaires européennes, 2011
Number of pages: 11 Posted: 04 Jan 2015
Alexandra Zbuchea, Florina Pinzaru and Cristina Galalae
National University of Political Studies and Public Administration (NSPSPA) - College of Management, National University of Political Studies and Public Administration (NSPSPA) and National University of Political Studies and Public Administration (NSPSPA)
Downloads 10 (570,112)

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déontologie, éthique, publicité, Roumanie

22.

Le public d'un musée du communisme et l'intérêt des visiteurs pour la période communiste (The Public of a Communism Museum and the Interests of Visitors for Communism)

Collogue: Culture et responsabilite sociale dans la communication des organisations, Bucarest, 15-16 Mars 2013.
Number of pages: 14 Posted: 08 Jan 2015
Alexandra Zbuchea and Loredana Ivan
National University of Political Studies and Public Administration (NSPSPA) - College of Management and National University of Political Studies and Public Administration (NSPSPA)
Downloads 9 (576,108)

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communisme, stratégies muséales, le visiteur de musée, Roumanie