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Alexandra Zbuchea

National University of Political Studies and Public Administration (NSPSPA) - College of Management

Vice-Dean

30A Bld. Expoziției

Sector 1,

Bucharest, 012104

Romania

  • National University of Political Studies and Public Administration (NSPSPA) - College of Management

SCHOLARLY PAPERS

23

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Scholarly Papers (23)

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1.

Territorial Marketing Based on Cultural Heritage

Management and Marketing, vol.12, no. 2, 2014
Number of pages: 17 Posted: 04 Jan 2015
Alexandra Zbuchea
National University of Political Studies and Public Administration (NSPSPA) - College of Management
Downloads 981 (58,583)

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territorial marketing, place branding, destination marketing, cultural tourism, cultural resources, cultural districts, cultural routes

2.

Are Customers Rewarding Responsible Businesses? An Overview of the Theory and Research in the Field of CSR

Zbuchea, A. 2013. Are Customers Rewarding Responsible Businesses? An Overview of the Theory and Research in the Field of CSR, Management Dynamics in the Knowledge Economy, 1(3), 367-385.
Number of pages: 19 Posted: 15 Jun 2014
Alexandra Zbuchea
National University of Political Studies and Public Administration (NSPSPA) - College of Management
Downloads 470 (152,291)
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3.

Adding Value to Customers and Developing Brands through Electronic Newsletters

Economia. Management Series, vol.16, no.2 (2013)
Number of pages: 19 Posted: 15 Jun 2014
Alexandra Zbuchea and Rareș Mocanu
National University of Political Studies and Public Administration (NSPSPA) - College of Management and National University of Political Studies and Public Administration (NSPSPA)
Downloads 420 (173,635)

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branding, email marketing, newsletters, publishing houses

4.

How Do Young People Visit Museums?

Proceedings of Qualitative Research in Communication, L. Ivan, ed., October 2013
Number of pages: 11 Posted: 18 Feb 2020
Alexandra Zbuchea
National University of Political Studies and Public Administration (NSPSPA) - College of Management
Downloads 406 (182,532)

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museum, museum studies, visitor behavior, Romanian museum sector

5.

Big Data: The Beauty or the Beast

Strategica: Management, Finance, and Ethics, p. 823, 2014
Number of pages: 21 Posted: 04 Jan 2015
Camelia Crișan, Alexandra Zbuchea and Steliana Moraru
National University of Political Studies and Public Administration (NSPSPA), National University of Political Studies and Public Administration (NSPSPA) - College of Management and National University of Political Studies and Public Administration (NSPSPA) - College of Communication and Public Relations
Downloads 380 (195,842)

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Big Data, data analysis, privacy, business ethics

6.

Health Care Tourism in Romania: Main Features and Trends

Journal of Tourism Challenges and Trends, vol.4, no.2, 2011
Number of pages: 26 Posted: 02 Jan 2015
Mihaela Dinu, Alexandra Zbuchea and Adrian Cioacă
Romanian-American University, National University of Political Studies and Public Administration (NSPSPA) - College of Management and Spiru Haret University
Downloads 324 (234,399)

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health tourism, balneary-spa tourism, wellness, medical tourism, Romania

7.

M-commerce – Facts and Forecasts. A Comparative Analysis within a Triad Framework: India, Romania, and the United States

Management Dynamics in the Knowledge Economy, Vol. 4(3), pp 387-408, 2016
Number of pages: 22 Posted: 26 Oct 2016
Alexandra Zbuchea, Madalina Vatamanescu and Florina Pinzaru
National University of Political Studies and Public Administration (NSPSPA) - College of Management, Bucharest University of Economic Studies - Doctoral School in Economics and International Business and National University of Political Studies and Public Administration (NSPSPA)
Downloads 283 (272,209)

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M-commerce, E-commerce, Impact of Digitization, Mobile Devices, Wireless Networks

8.

Human Resources Management in Education Department of Museums: A Worldwide Survey

Management & Marketing. Challenges for the Knowledge Society (2013) Vol. 8, No. 3, pp. 479-510
Number of pages: 32 Posted: 04 Jan 2015
Alexandra Zbuchea
National University of Political Studies and Public Administration (NSPSPA) - College of Management
Downloads 211 (369,861)

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museum, education in museum, management of museum education, human resources management

9.

Reconfiguring PR Strategies in the Romanian Museums

N.Corbu, E.Negrea, G.Tudorie (eds.), Globalization and changing patterns in the public sphere, Bucharest: comunicare.ro. 2010
Number of pages: 13 Posted: 04 Jan 2015
Alexandra Zbuchea and Loredana Ivan
National University of Political Studies and Public Administration (NSPSPA) - College of Management and National University of Political Studies and Public Administration (NSPSPA)
Downloads 161 (469,621)

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museum, PR, stakeholder relations, Romania

10.

How Efficient Is the Use of Social Networks for Romanian NGO’S?

C.Brătianu, A.Zbuchea, F.Pîinzaru, M.Dinu, D.Oprea (eds.) (2014), Strategica 2013. Strategic Thinking in a Changing World, Bucharest: comunicare.ro
Number of pages: 25 Posted: 05 Jan 2015
Alexandra Zbuchea, Valentina Roman and Sabina Stefanica
National University of Political Studies and Public Administration (NSPSPA) - College of Management, National University of Political Studies and Public Administration (NSPSPA) and National University of Political Studies and Public Administration (NSPSPA)
Downloads 143 (521,245)

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fundraising, social media, Facebook, NGO, Romania

11.

Museums As Theme Parks - A Possible Marketing Approach?

Management Dynamics in the Knowledge Economy, Vol.3 (2015) no.3, pp.483-507
Number of pages: 25 Posted: 18 Feb 2020
Alexandra Zbuchea
National University of Political Studies and Public Administration (NSPSPA) - College of Management
Downloads 135 (554,631)

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12.

Influencing Tourist Behaviour Through Relationships Marketing

Journal of Tourism Challenges and Trends, vol.1, no.2, 2008
Number of pages: 10 Posted: 02 Jan 2015
Alexandra Zbuchea
National University of Political Studies and Public Administration (NSPSPA) - College of Management
Downloads 105 (674,591)

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relationship marketing, tourist behavior, tourist experience

13.

Mountain Tourism in Romania and Its Attractiveness on Students

Journal of Tourism Challenges and Trends, vol.2, no.1, 2009
Number of pages: 22 Posted: 02 Jan 2015
Alexandra Zbuchea and Olivia Radu
National University of Political Studies and Public Administration (NSPSPA) - College of Management and Romanian-American University
Downloads 99 (704,534)

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tourist typology, mountain tourism, motives, segmentation, student travel

14.

Framing Cruise Tourism

Journal of Tourism Challenges and Trends, 8(1)
Number of pages: 18 Posted: 30 Jul 2015
Alexandra Zbuchea
National University of Political Studies and Public Administration (NSPSPA) - College of Management
Downloads 97 (709,832)

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cruise tourism, tourism studies

15.

The Romanian Cultural NGOs and the Online Citizen: A Rendezvous Manqué?

M. Botan, T. Vlad, D. Popescu-Jourdy, Rethinking the Public Sphere: Theoretical Conceptualization, New Challenges, and Dynamics, Bucharest: comunicare.ro, 2013, pp. 468-497.
Number of pages: 31 Posted: 04 Jan 2015 Last Revised: 05 Jan 2015
Alexandra Zbuchea and Monica Bira
National University of Political Studies and Public Administration (NSPSPA) - College of Management and National University of Political Studies and Public Administration (NSPSPA)
Downloads 83 (796,622)

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nongovernmental sector, communication strategies of NGOs, online visibility, cultural sector, Romania

16.

In Dialogue with Cultural Heritage

S. Musteata (ed.), Tendinţe curente în protecţia patrimoniului arheologic în România și Republica Moldova/Tendencies in the protection of archeological heritge in Romania and Republic of Moldova, Chisinau: Arc, pp.181-190 (2016)
Number of pages: 9 Posted: 18 Feb 2020
Alexandra Zbuchea
National University of Political Studies and Public Administration (NSPSPA) - College of Management
Downloads 78 (830,555)

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acheological sites, museum studies, cultural heritage management

17.

Knowledge Development Through the Internet

Proceedings of ICICKM 2014: 11th International Conference on Intellectual Capital, Knowledge Management & Organisational Learning, November 2014
Number of pages: 9 Posted: 04 Jan 2015
Florina Pinzaru, Alexandra Zbuchea and Lucian Anghel
National University of Political Studies and Public Administration (NSPSPA), National University of Political Studies and Public Administration (NSPSPA) - College of Management and National University of Political Studies and Public Administration (NSPSPA)
Downloads 74 (860,052)

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Internet; learning, knowledge management, higher education, Romania

18.

Cultural Interests While on Holidays. An Exploratory Investigation

Journal of Tourism Challenges and Trends, vol.5, no.2, 2012
Number of pages: 19 Posted: 02 Jan 2015
Alexandra Zbuchea
National University of Political Studies and Public Administration (NSPSPA) - College of Management
Downloads 63 (951,658)

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cultural tourism, out-going tourism, tourism attractions, Romania

19.

Social Entrepreneurship – A Perspective of the Young Romanians

Management Dynamics in the Knowledge Economy, Vol. 4(3), pp.409-426, 2016
Number of pages: 18 Posted: 26 Oct 2016
Alexandra Zbuchea, Oana Almasan and Florina Pinzaru
National University of Political Studies and Public Administration (NSPSPA) - College of Management, Arizona State University (ASU) and National University of Political Studies and Public Administration (NSPSPA)
Downloads 58 (1,010,164)

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Social Entrepreneurship, Nonprofit Organizations, Role of NGOs, Social Economy

20.

Opinions sur les Pratiques Éthiques de la Publicité Roumaine (Opinions on the Ethical Practices of the Romanian Advertising)

Benoît, D. (ed.), Ethique & métaéthique dans les professions de l’information et de la communication, Paris: Editions universitaires européennes, 2011
Number of pages: 11 Posted: 04 Jan 2015
Alexandra Zbuchea, Florina Pinzaru and Cristina Galalae
National University of Political Studies and Public Administration (NSPSPA) - College of Management, National University of Political Studies and Public Administration (NSPSPA) and National University of Political Studies and Public Administration (NSPSPA)
Downloads 50 (1,086,013)

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déontologie, éthique, publicité, Roumanie

21.

Le public d'un musée du communisme et l'intérêt des visiteurs pour la période communiste (The Public of a Communism Museum and the Interests of Visitors for Communism)

Collogue: Culture et responsabilite sociale dans la communication des organisations, Bucarest, 15-16 Mars 2013.
Number of pages: 14 Posted: 08 Jan 2015
Alexandra Zbuchea and Loredana Ivan
National University of Political Studies and Public Administration (NSPSPA) - College of Management and National University of Political Studies and Public Administration (NSPSPA)
Downloads 49 (1,097,529)

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communisme, stratégies muséales, le visiteur de musée, Roumanie

22.

Are Managers Fighting Their Marketers?

Studia Negotia, 70(1), 59-70, 2015
Number of pages: 12 Posted: 28 Apr 2015
Alexandra Zbuchea and Rareș Mocanu
National University of Political Studies and Public Administration (NSPSPA) - College of Management and National University of Political Studies and Public Administration (NSPSPA)
Downloads 47 (1,109,210)

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marketing manager, internal organizational relationships, business environment

23.

La Publicité entre Déontologie Professionnelle et Réglementations Légales: la Perspective du Professionnel Roumain (Advertising Between Ethics and Legal Regulation: The Perspective of the Romanian Professional)

17eme Colloque bilateral franco-roumain, Bucarest, Roumanie, 2010
Number of pages: 15 Posted: 04 Jan 2015
Alexandra Zbuchea, Florina Pinzaru and Cristina Galalae
National University of Political Studies and Public Administration (NSPSPA) - College of Management, National University of Political Studies and Public Administration (NSPSPA) and National University of Political Studies and Public Administration (NSPSPA)
Downloads 47 (1,121,190)

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