default author photo

Ranchana Rajatanavin

Independent

United States

SCHOLARLY PAPERS

1

DOWNLOADS

0

TOTAL CITATIONS

0

Scholarly Papers (1)

1.

The Sales Force as Information Transfer Mechanism for New Service Development in the Thai Insurance Industry

Journal of Financial Services Marketing 8(3): 244-258, 2004
Posted: 28 Mar 2015
Ranchana Rajatanavin and Mark Speece
Independent and CMMU College of Management Mahidol University

Abstract:

Loading...

New service development (NSD), cross-functional information flow, sales force, insurance industry, Thailand, qualitative research