Katie Love

Furman University

Greenville, SC

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Slim by Design: Menu Engineering Strategies for Promoting High-Margin, Healthy Foods

Wansink, Brian and Katie Love (2014), “Slim By Design: Menu Strategies for Promoting High-Margin, Healthy Foods,” International Journal of Hospitality Management, 42:137-143.
Number of pages: 27 Posted: 24 Jul 2014 Last Revised: 29 Apr 2017
Brian Wansink and Katie Love
Retired and Furman University
Downloads 662 (50,138)

Abstract:

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menu design; menu psychology; behavioral economics; consumer behavior; visual cues; healthier foods