default author photo

Ali Al-Hassan

The American University of Kuwait

P.O. Box 3323

Safat, 13034

Kuwait

  • The American University of Kuwait

SCHOLARLY PAPERS

1

DOWNLOADS

186

TOTAL CITATIONS

0

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

Consumer Perceptions of Social Media Usage by Consumer Electronics Retailers in Kuwait

Mohamed Tawfik, A., H. Magdi, M. Ghandour, A. Al Hassan, & M. Speece. 2015. Consumer perceptions of social media usage by consumer electronics retailers. AIB MENA 5th Annual Conference (Academy of International Business Middle East & North Africa Chapter), Dubai, January 13-15, 2015.
Number of pages: 12 Posted: 16 Jan 2015
Ahmed Mohamed Tawfik, Heba Magdi, Menna Ghandour, Ali Al-Hassan and Mark Speece
The American University of Kuwait, The American University of Kuwait, The American University of Kuwait, The American University of Kuwait and CMMU College of Management Mahidol University
Downloads 186 (407,391)

Abstract:

Loading...

social media, marketing communications, user perceptions, consumer electronics, Kuwait