12 Grafton Rd
Private Bag 92019
Auckland, 1010
New Zealand
United States
University of Auckland Business School
University of Auckland - Department of Information Systems and Operations Management
Dotcoms, customer relationship management, technology, customer value
Social Media, Users, Firms, Participation
User engagement, fan page, topic modelling, sentiment analysis
Firm, social media strategy, fan page strategy, user, engagement
fan page management, content strategy, social computing, clustering, text mining
Social Media (SM), User Behaviour, Firm Strategy, Mechanism, platform
Knowledge Management, Data Mining, Data Mining techniques, Forecasting, Neural Networks, Multi Layer Perception, Railway passenger demand
Supply chain, Key knowledge areas, Knowledge Management, Logistic Processes, SCOR model
dotcoms, customer relationship management, technology, customer value
Social media, Content Strategy, User Engagement, User Influence
