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Rebecca Dolan

Department of Marketing, University of Adelaide Business School

No 233 North Terrace, School of Commerce

Adelaide, South Australia 5005

Australia

SCHOLARLY PAPERS

8

DOWNLOADS

265

TOTAL CITATIONS

1

Scholarly Papers (8)

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1.

Social Media Strategy in Services: The Effect of Airline Brand Posts on Engagement

Number of pages: 3 Posted: 13 Feb 2017 Last Revised: 14 Feb 2017
Rebecca Dolan and Hamidreza Shahbaznezhad
Department of Marketing, University of Adelaide Business School and University of Auckland Business School
Downloads 265 (291,839)
Citation 1

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2.

Social Media Engagement Behavior: A Framework for Engaging Customers Through Social Media Content

European Journal of Marketing, 53(10),2213-2243. DOI 10.1108/EJM-03-2017-0182, 2019
Posted: 02 May 2022
Rebecca Dolan, Jodie Conduit, Catherine Bentham, John Gerard Fahy and Steve Goodman
Department of Marketing, University of Adelaide Business School, University of Adelaide, University of Auckland Business School, Independent and Independent

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Social media content, Engagement, Facebook, Dual processing theory, Uses and gratifications theory

3.

Marketing Education: Reflecting on Relevance

Australasian Marketing Journal, 1-7. DOI: 10.1177/183933492110617, 2021
Posted: 12 Apr 2022
Paul Harrigan, Rebecca Dolan and Michael SW Lee
Independent, Department of Marketing, University of Adelaide Business School and University of Auckland Business School

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marketing, education, curriculum, delivery, industry, relevance

4.

Why do Consumers Become Providers? Self-determination in the Sharing Economy

Journal of Service Theory and Practice, volume 32 issue 2. doi/10.1108/JSTP-09-2020-0220
Posted: 07 Apr 2022
Bodo Lang, Joya Kemper, Rebecca Dolan and Gavin Northey
University of Auckland Business School, University of Canterbury, Department of Marketing, University of Adelaide Business School and Department of Marketing, Griffith University

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Sharing economy, user, consumer, provider, prosumer, Airbnb, Uber, self-determination theory, access economy, collaborative consumption, peer-to-peer economy, two-sided

5.

Playing Games: Advancing Research on Online and Mobile Gaming Consumption

Internet Research, Volume 29(Issue 2), 289-292. doi:10.1108/intr-04-2019-542
Posted: 13 Dec 2021
Yuri Seo, Rebecca Dolan and Margo Buchanan-Oliver
University of Auckland Business School, Department of Marketing, University of Adelaide Business School and affiliation not provided to SSRN

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6.

Complaining Practices on Social Media in Tourism: A Value Co-Creation and Co-Destruction Perspective

Tourism Management, 73, 35-45. doi:10.1016/j.tourman.2019.01.017
Posted: 10 Dec 2021
Rebecca Dolan, Yuri Seo and Joya Kemper
Department of Marketing, University of Adelaide Business School, University of Auckland Business School and University of Canterbury

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Value co-creation, Value co-destruction, Complaining, Practice theory, Social media

7.

Prosumers in Times of Crisis: Definition, Archetypes and Implications

Journal of Service Management Vol. 32 No. 2, pp. 176-189. https://doi.org/10.1108/JOSM-05-2020-0155
Posted: 21 Apr 2021 Last Revised: 22 Apr 2021
Bodo Lang, Rebecca Dolan, Joya Kemper and Gavin Northey
University of Auckland Business School, Department of Marketing, University of Adelaide Business School, University of Canterbury and Department of Marketing, Griffith University

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Crisis, Service, Taxonomy, Prosumption, Prosumer, Covid

8.

The Power of Facebook and Instagram Fans: An Exploration of Fan Comments and Their Effect on Social Media Content Strategy

Posted: 18 Oct 2017
Hamidreza Shahbaznezhad, Rebecca Dolan and Arvind K Tripathi
University of Auckland Business School, Department of Marketing, University of Adelaide Business School and The University of Kansas

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Social media, Content Strategy, User Engagement, User Influence