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Gavin Northey

Department of Marketing, Griffith University

Brisbane, Queensland

Australia

  • Department of Marketing, Griffith University

SCHOLARLY PAPERS

6

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Scholarly Papers (6)

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1.

The Effect of Marketing Simulations on Student Engagement and Academic Outcomes

Marketing Education Review, 30:1, 43-56, DOI:10.1080/10528008.2020.171300, 2020
Posted: 02 May 2022
Patrick van Esch, Tania von der Heidt, Catherine Bentham and Gavin Northey
Auckland University of Technology (AUT), Southern Cross University, University of Auckland Business School and Department of Marketing, Griffith University

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2.

The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues

Journal of Retailing and Consumer Services, 60, 1-8. DOI: 10.1016/j.jretconser.2021.102470.
Posted: 13 Apr 2022
Mary Khalil, Felix Septianto, Bodo Lang and Gavin Northey
University of Auckland Business School, University of Queensland, University of Auckland Business School and Department of Marketing, Griffith University

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Message framing, Information precision, Food waste

3.

Slogans With Negations’ Effect on Sustainable Luxury Brand

Australasian Marketing Journal, 1-15. DOI: 10.1177/18393349211046633.
Posted: 12 Apr 2022
Felix Septianto, Joya Kemper and Gavin Northey
University of Queensland, University of Canterbury and Department of Marketing, Griffith University

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sustainable luxury, negation, brand trustworthiness, skepticism

4.

Why do Consumers Become Providers? Self-determination in the Sharing Economy

Journal of Service Theory and Practice, volume 32 issue 2. doi/10.1108/JSTP-09-2020-0220
Posted: 07 Apr 2022
Bodo Lang, Joya Kemper, Rebecca Dolan and Gavin Northey
University of Auckland Business School, University of Canterbury, Department of Marketing, University of Adelaide Business School and Department of Marketing, Griffith University

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Sharing economy, user, consumer, provider, prosumer, Airbnb, Uber, self-determination theory, access economy, collaborative consumption, peer-to-peer economy, two-sided

5.

Hypocrisy, Skepticism, and Reputation: The Mediating Role of Corporate Social Responsibility

Marketing Intelligence & Planning, 37(6), 706-720. doi:10.1108/mip-10-2018-0434
Posted: 17 Dec 2021
Denni Arli, Patrick van Esch, Gavin Northey, Michael SW Lee and Radu Dimitriu
Griffith University - School of Marketing, Kennesaw State University, Department of Marketing, Griffith University, University of Auckland Business School and Trinity College Dublin

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Corporate social responsibility, Corporate reputation, Consumer skepticism, Consumer support, Corporate hypocrisy, pro-social

6.

Prosumers in Times of Crisis: Definition, Archetypes and Implications

Journal of Service Management Vol. 32 No. 2, pp. 176-189. https://doi.org/10.1108/JOSM-05-2020-0155
Posted: 21 Apr 2021 Last Revised: 22 Apr 2021
Bodo Lang, Rebecca Dolan, Joya Kemper and Gavin Northey
University of Auckland Business School, Department of Marketing, University of Adelaide Business School, University of Canterbury and Department of Marketing, Griffith University

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Crisis, Service, Taxonomy, Prosumption, Prosumer, Covid