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Denni Arli

Griffith University - School of Marketing

Australia

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Hypocrisy, Skepticism, and Reputation: The Mediating Role of Corporate Social Responsibility

Marketing Intelligence & Planning, 37(6), 706-720. doi:10.1108/mip-10-2018-0434
Posted: 17 Dec 2021
Denni Arli, Patrick van Esch, Gavin Northey, Michael SW Lee and Radu Dimitriu
Griffith University - School of Marketing, Kennesaw State University, Department of Marketing, Griffith University, University of Auckland Business School and Trinity College Dublin

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Corporate social responsibility, Corporate reputation, Consumer skepticism, Consumer support, Corporate hypocrisy, pro-social