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Patrick van Esch

Auckland University of Technology (AUT)

55 Wellesley Street East

Auckland

New Zealand

  • Auckland University of Technology (AUT)

SCHOLARLY PAPERS

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Scholarly Papers (3)

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1.

Marketing the use of headgear in high contact sports

Journal of Retailing and Consumer Services, 59, 102407. DOI:10.1016/j.jretconser.2020.102407., The University of Auckland Business School Research Paper Series
Posted: 01 Mar 2024
Negin Ahmadi Saber Doust, Patrick van Esch, Joya Kemper, Drew Franklin and Shane Casserly
Auckland University of Technology (AUT), Auckland University of Technology (AUT), University of Canterbury, University of Auckland Business School and TE Connectivity

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Risk assessment, Choice difficulty, Choice maximization, Game-playing enjoyment, Headgear, Health benefits, High contact sports

2.

Al-Enabled Biometrics in Recruiting: Insights from Marketers for Managers

Australasian Marketing Journal, 29(3), 225-234. DOI: 10.1016/j.ausmj.2020.04.003., The University of Auckland Business School Research Paper Series
Posted: 01 Mar 2024
Patrick van Esch, J. Stewart Black, Drew Franklin and Mark Harder
Auckland University of Technology (AUT), Independent, University of Auckland Business School and Independent

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Al-enabled, Biometrics, Technology use motivation, Trendiness, Recruiting, Social media usage

3.

The Effect of Marketing Simulations on Student Engagement and Academic Outcomes

The University of Auckland Business School Research Paper Series, Forthcoming, Marketing Education Review, 30:1, 43-56, DOI:10.1080/10528008.2020.171300, 2020
Posted: 02 May 2022
Patrick van Esch, Tania von der Heidt, Catherine Bentham and Gavin Northey
Auckland University of Technology (AUT), Southern Cross University, University of Auckland Business School and Department of Marketing, Griffith University

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