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Mark Harder
Independent
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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1.
Al-Enabled Biometrics in Recruiting: Insights from Marketers for Managers
Australasian Marketing Journal, 29(3), 225-234. DOI: 10.1016/j.ausmj.2020.04.003.
Posted: 01 Mar 2024
Patrick van Esch
,
J. Stewart Black
,
Drew Franklin
and Mark Harder
Auckland University of Technology (AUT), Independent, University of Auckland Business School and Independent
Abstract:
Al-enabled, Biometrics, Technology use motivation, Trendiness, Recruiting, Social media usage
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