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Paul Harrigan
Independent
United States
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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1.
Marketing Education: Reflecting on Relevance
Australasian Marketing Journal, 1-7. DOI: 10.1177/183933492110617, 2021
Posted: 12 Apr 2022
Paul Harrigan,
Rebecca Dolan
and
Michael SW Lee
Independent, Department of Marketing, University of Adelaide Business School and University of Auckland Business School
Abstract:
marketing, education, curriculum, delivery, industry, relevance
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