default author photo

Jodie Conduit

University of Adelaide

No 233 North Terrace, School of Commerce

Adelaide, South Australia 5005

Australia

http://https://www.adelaide.edu.au/directory/jodie.conduit

  • University of Adelaide

SCHOLARLY PAPERS

3

DOWNLOADS

0

TOTAL CITATIONS

0

Scholarly Papers (3)

Actions:
Email selected abstracts
1.

Social Media Engagement Behavior: A Framework for Engaging Customers Through Social Media Content

European Journal of Marketing, 53(10),2213-2243. DOI 10.1108/EJM-03-2017-0182, 2019
Posted: 02 May 2022
Rebecca Dolan, Jodie Conduit, Catherine Bentham, John Gerard Fahy and Steve Goodman
Department of Marketing, University of Adelaide Business School, University of Adelaide, University of Auckland Business School, Independent and Independent

Abstract:

Loading...

Social media content, Engagement, Facebook, Dual processing theory, Uses and gratifications theory

2.

Market Shaping Dynamics: Interplay of Actor Engagement and Institutional Work

Journal of Business and Industrial Marketing, 35 (9), 1425-1439, https://doi.org/10.1108/JBIM-03-2019-0131.
Posted: 05 Oct 2021
Julia Fehrer, Jodie Conduit, Carolin Plewa, Loic (Pengtao) Li, Elina Jaakkola and Mathew Alexander
University of Auckland Business School, University of Adelaide, University of Adelaide, affiliation not provided to SSRN, Turku School of Economics and affiliation not provided to SSRN

Abstract:

Loading...

Institutional work, market shaping, actor engagement, blockchain marketplace, complex market systems, resource density

3.

Actor Engagement in Networks: Defining the Conceptual Domain

Journal of Service Research, 22 (2), 173-188, https://doi.org/10.1177/1094670519827385.
Posted: 04 Oct 2021 Last Revised: 05 Oct 2021
Roderick Brodie, Julia Fehrer, Elina Jaakkola and Jodie Conduit
University of Auckland Business School, University of Auckland Business School, Turku School of Economics and University of Adelaide

Abstract:

Loading...

actor engagement, customer engagement, connectedness, networks, service ecosystems